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This session will cover a recent real life example of how a project was conceived, pitched to executive leadership and then turned into a funded strategic initiative withing a large business. The speaker will go into the process used, critical elements that made the initiative successful and pitfalls to avoid.
About Beatriz Santin
"Beatriz Santin is Vice President of Global Product Marketing at Experian Data Quality (EDQ). Passionate about results, she loves to put go-to-market strategies to work. Starting as the marketing director in 2008, Beatriz had a progressive career at EDQ in North America before shifting to her current global strategic role. Her experience managing talent and leading a variety of disciplines such as marketing, product management, business development and ecommerce has prepared her to lead the expansion of the business into new geographies.
Beatriz earned a BA in Business Administration from Mississippi State University, where she was a golfer on full scholarship, and an MBA in International Business from the University of South Carolina. Beatriz started her career in enterprise software at Kenan Systems in 2000. A native of Brazil, she speaks fluently Portuguese and Spanish in addition to English. Beatriz lives in Milton, MA with her husband and children."