5. Using AdWords for Idea Valida3on
• Create a landing page using UnBounce
• Use exis3ng templates
• Add features, CTA buRons and a signup form with
max 4 fields.
• Get a $50 AdWords coupon (plus add $50-200)
• Promote the landing page
• Search-only campaigns
• Long-tail keywords
• High KSI
• Interview Prospects
6. Buyer Personas
Ask:
• Job Role/Title
• Job Skills
• Performance KPI
• Tools used
• Goals
• Challenges
• Personal Demographics (if appropriate)
• Recent purchase and the decision tree
• Online communi3es/websites they read
17. Hack #3: Guest Posting
• Very relevant links
• Thought leadership
• Tons of relevant traffic
• Search
• “Add guest post” + niche
• “Become a contributor” + niche
• “Become a guest writer” + niche
• Myblogguest.com
• Alltop.com
18. Hack #4: Content Distribution
• Once your content is live, find similar content
(5-10 URLs) which has received a lot of shares
• Gather a list of people who tweeted or
shared these URLS
(www.whotweetedme.com)
• Hire a VA, who will find the email and name
of these people
• Setup a campaign to email all users
19. Hack #5: Outreach
• Export list of websites relevant to you (Tools:
Alexa, Quantcast, NerdyData, Wappalyzer,
BuiltWith)
• Hire a VA to get Name and Emails
• Write Customized Introduc3ons
• Send Automated Emails (Klenty, Reply.io)