Product Innovation Academy take great pleasure in inviting you to the monthly webinar series. Our theme for this webinar will be about "How to apply Design Thinking to enable Innovation in your workplace" Use the linkedin thread http://goo.gl/uF6XlV to post your questions which can be answered by the speaker offline as well Speaker: Manisha Phadke an alumnus of IDC, IIT Mumbai, has a two-decade experience in disciplines like Information Design, UI / UX, Design Strategy and Business Development in varied domains such as Publishing, Education & E-Learning and Jewelry. Widely travelled has a global experience in translating customer insights into viable product strategy. A passionate Educator and Trainer has converged her professional practice and knowledge base into imparting the use of Design thinking as a creative problem solving methodology. Be it for students, faculty or corporates, she has customized programs to facilitate need based learning outcomes. Mentoring Startups with the same philosophy, has also take to exploring online education platform as an individual learning tool rather than a broadcasting teaching tool. With enthusiasm that cannot be corked in, she believes that one is always a student, learning from unexpected stimuli! Join 3 Day workshop on product management | user experience | design thinking know more : http://www.prodinnov.co/

1. How to Apply Design Thinking to
Enable Innovation in Your Workplace
September 23, 2015
Manisha Phadke
Design Strategist I Trainer I Educator

2. Problem
solving
Agile
Lean
Waterfall
Design
Thinking
Approaches to Problem solving

12. Business
Thinking
ProblemSolution
ProblemUnderstand
Abductive reasoning
Inductive/Deductive
reasoning
Ideateprototype
Design
Thinking

13. Wicked
Problems
beyond either/ or
Fuzzy product offerings
Getting to futuristic solutions
Win win for all stake holders
Sustainable, scalability product
User tested

14. Workplaces are clusters of skills and
behaviors that are responsible for a certain task

15. Alter
behaviors
Workplaces are clusters of skills and
behaviors that are responsible for a certain task
Everyone can think creatively
Everyone can alter mindsets

16. DESIGN
THINKING
What?
Why?
How?

17. DESIGN
THINKING
empathetic, intuitive and exploratory process
human-centered design
holistic perspective
Convergent & Divergent thinking
is an iterative process that leads to
successful Futuristic Solutions
Co-creation with users
collaborative, solution-oriented approach

18. DESIGN
THINKING Process

19. DESIGN
THINKING Process

20. DESIGN
THINKING Process
What is What if What vows what works

21. Design thinking beginners

22. Empathy research
Mindset Tools Frameworks
Abstract Concrete

23. Empathy research
Mindset Tools Frameworks
Abstract Concrete
• Childlike curiosity
• Understand by getting into their
shoes
• Observe –don’t judge
• Ask the question ‘why’

24. Empathy research
Mindset Tools Frameworks
Abstract Concrete
• A day in the life of ..
• Video graphy
• Empathy interviews
• Ethnography

25. Empathy research
Mindset Tools Frameworks
Abstract Concrete
• Empathy maps
• Personas
• 2x2 matrixs
• Laddering up/down,
hierarchy of needs
• Understand the time
dimension – Journey map

26. Empathy framework
say
do
think
feel

27. Empathy framework
say
do
think
feel

28. Define the problem statement
• Is open ended
• Is always a action verb, no noun
• Setting a goal without stating the methods
• Refrain from too much Abstraction

29. Brainstorm
Mindset Structure pointers
• Should be structured and facilitated by experts
• Calm , open
• Synthesize
• Agile to spring from
• Focus through all intellect
and experiences
• Non judgmental

30. Brainstorm
• Consists of four parts
• Understanding the problem statement
• Warming up
• Brainstorming
• Grouping of ideas
Mindset Structure pointers
• Should be structured and facilitated by experts

31. Brainstorm
Mindset Structure pointers
• Should be structured and facilitated by experts
• Go for many
• Build on other’s ideas
• Encourage wild ideas
• Be visual
• Headline
• Defer judgment

32. Brainstorm
Grouping
• Deliverable
• Cluster ideas
• Segregate unrealistic ones for a later
date
• Select those that can be prototyped as
appropriate solutions to the problem
defined

33. Practicing Design thinking
• To create a habit, one needs to consistent
• Successful idea cannot be the only ones
rewarded
• Performance appraisals should be linked to
learning from failures and pivoting
• Job Profiles should have cross functional
tolerances

34. Design thinking enablers

35. Design thinking continued
• Failing early and economically
• Low fidelity prototyping
• Iteration with User feedback
• Hand’s on experience of Design Thinking

36. Design thinking opportunity
• 3 day workshop in Mumbai on 9-11 October
2015

37. Until Next Time..
Stay connected…
Manisha Phadke
Design Strategist I Trainer I Educator