“Hacking” is overrated. Growth cannot be hacked. It is a continuous effort of data backed experimentation. Referal program may sound like a growth hack but it needs so much science behind it to work. Making small tweaks in Apps around placement of buttons, oboarding, pushes, home screen personalization can give you slight boost but eventually it is under the hood product level features which results in growth. Marketing is not equal to growth. Marketing is mostly customer acquisition & re-acquisition, but growth is much deeper – objective of growth is to get your users to come back often, give preference to your product over others, spend more time & talk about it among friends. In nutshell, you have to try smaller “hacks”, do deep product level growth plugs & do data driven marketing to drive growth. All has to work together. In this webinar, you would learn: How to prepare your App launch. Checklist for a successful launch How to drive organic downloads What to measure - Right Metrics Which tools to use How to drive App engagement & retention About the Speaker Deepak Abbot Product | Growth | Analytics Experience: Head - Mobile Growth | Times Internet Head of Product Marketing | Paytm Chief Product Officer | Reliance Entertainment - Digital General Manager - Product | Zapak.com Senior Consultant - User Experience | Satyam Computers

1. WEBINAR
How to grow
organically globally

3. Growth Hacking is Overrated
It’s common sense backed by data multiplied
by attention to detailing
By Deepak Abbot (Twitter: @deepakabbot)
Learn Mobile Growth at www.growthbug.com

4. Mobile App Ecosystem
Android Apps
2.2 mn
iOS Apps
2 mn
Apps Downloaded
May 2016
15 bn
India downloaded 870mn Apps
Smartphone Users : 250mn
Connected Users: 180mn
3G Users: 100mn
60
mn
Meaningfully
Connected
India Internet Base

5. & the Future looks like this for India…
300
400
520
Yr 2016 Yr 2017 Yr 2018
15
25
40
Yr 2016 Yr 2017 Yr 2018
90
150
220
Yr 2016 Yr 2017 Yr 2018

6. GET READY FOR THE EXPONENTIAL
GROWTH
Can we hack growth?

7. • Common Sense
• Attention to Detailing
• Data Driven Decisions
• Quick Iterations & Experimentation
• Out of the box thinking
• User Experience
Growth Hacking has No Magical Wand.
It’s a combination of:

8. Never Relax
Build
iterate
hack hack
build
hack
iterate
hack
hack
build build
iterate
Attribution Tracking
App Distribution
ASO
Referrals
In-App Engagement
Social Plugins
Notifications Advertising
IAP
Commerce
Analytics
User Behavior
Multi Channel
Customer Service
Remarketing

9. DRIVING ACQUISITION

10. Driving Acquisition

11. ENGAGE/CONVERT

12. Acquisition = Survival
Retention = Winning
80% users are lost on Day 1
Act right in first 24-48 hours to WIN

13. How to Engage/Retain?

14. Don't like the App,
23%
I don't use it much,
12%
Doesn't work/Bugs,
7%Competitor's
App is better,
4%
Push
Notifications,
4%
Forgot to
use, 9%
Space on
phone, 12%
App is slow, 10%
Consumes lot
of data, 10%
Consumes lot of
battery, 9%
Why Users Uninstall
37540 respondents across 4 apps in News, Sports, Media & Commerce category

15. MONETIZE

16. Monetization -- > Growth++
Case Study: smartapp iOS
We made $50,000 in 2 months
without spending a dime

17. Monetization -- > Growth++
Case Study: smartapp iOS
1. No.1 on Producthunt at Launch
2. Featured by Apple at launch
3. I8N & L8N compliant
4. Price Tweaks every fortnight
5. Gone FREE for a week
6. App Reviews
7. App that just works
8. Extremely low on resources

18. ANALYZE

19. Don’t lie to yourself – Analyze what’s right

20. Measure the Right Metrics
eCPI, CAC, True LTV, Retention, True
MAU/DAU
Download Calculator -
http://bit.ly/growthmetrics

21. THANK YOU
www.growthbug.com