Content is the most important aspect of your Website and Online Business. Here are 10 reasons why...

1. Why Is CONTENT So
Important?
Learning the BUSINESS VALUE of CONTENT
Why Is Content So Important? Here are 10 Reasons... Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au

2. Content Includes
 All text, graphics, and images
 All Video (including Flash), Animations, and audio
 All Ads, Announcements, User-Generated Information,
plus interactive elements
Why Is Content So Important? Here are 10 Reasons... Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au

3. Content is
the most important aspect
of your Website and Online
Business
Here are 10 Reasons Why….
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
Why Is Content So Important? Here are 10 Reasons...

4. 1. Everything STARTS with
Content
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
Why Is Content So Important? Here are 10 Reasons...

5. Content Comes FIRST
Content creates the themes for
DESIGN, and determines what
FUNCTIONALITY or TECHNOLOGY
will work best to engage customers
and achieve objectives.
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
Why Is Content So Important? Here are 10 Reasons...

6. 2. Content is a KEY
BUSINESS ASSET
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
Why Is Content So Important? Here are 10 Reasons...

7. Content Builds Your
Business
 Enhances your business online
 Establishes your corporate IDENTITY
 Delivers your message and realises your VISION
 Content is the one that MARKETS your products and
services, makes the SALE, and develops your BRAND.
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
Why Is Content So Important? Here are 10 Reasons...

8. 3. Content is still KING
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
Why Is Content So Important? Here are 10 Reasons...

9. Content is Powerful!
 Content goes BEYOND design and technology.
 Customers can appreciate a website with great design
and functionality – but they can also get over it very
easily and quickly.
 It is content that catches their ATTENTION, and holds
their INTEREST. It is content that keeps them coming
back.
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
Why Is Content So Important? Here are 10 Reasons...

10. 4. Content SELLS
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
Why Is Content So Important? Here are 10 Reasons...

11. Content is very
INFLUENTIAL
 We are all in the BUSINESS of INFORMATION.
 Content engages your customers – inspiring, educating, and
empowering them to ACT.
 Customers are influenced to buy based on the information
they see in your website or communication materials.
 In many ways, content directly sells products and services to
your target audience.
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
Why Is Content So Important? Here are 10 Reasons...

12. 5. Content is STRATEGIC
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
Why Is Content So Important? Here are 10 Reasons...

13. Content Has PURPOSE
 ALIGNS with Marketing Goals to achieve strategic
business objectives
 Brings everything together
 Provides a CENTRAL theme, and brings a sense of
purpose in all your pages
 UNIFIES all the elements of your online business
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
Why Is Content So Important? Here are 10 Reasons...

14. 6. Content is Essential to
Online Business SUCCESS
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
Why Is Content So Important? Here are 10 Reasons...

15. Content Completes the
PUZZLE
 Design and Technology are just NOT ENOUGH to give
your business online success.
 Content makes a DIFFERENCE.
 ACTIVE and targeted content, when INTEGRATED
with great design and practical (and interactive)
functionality, takes your business to the next level!
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
Why Is Content So Important? Here are 10 Reasons...

16. 7. Content Makes Your
Business UNIQUE
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
Why Is Content So Important? Here are 10 Reasons...

17. What Does Your Content Say
About YOU?
 Content is an expression of who you are and what your
company stands for.
 It provides a UNIQUE personality to your company
website.
 Customers want to get to know YOU. What makes you
different? They don’t want to see the same general
information they can see from other companies in your
industry.
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
Why Is Content So Important? Here are 10 Reasons...

18. 8. Content Develops
RELATIONSHIPS
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
Why Is Content So Important? Here are 10 Reasons...

19. Content UNDERSTANDS
Your Target Customers
 Customer-Focused Content enables you to address
specific customer needs, and provide customised
solutions.
 It connects with customers in a more PERSONAL way
through well-researched and targeted communications,
customer service, and support.
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
Why Is Content So Important? Here are 10 Reasons...

20. 9. Content Builds Your
PROFILE
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
Why Is Content So Important? Here are 10 Reasons...

21. Content Establishes Your
CREDIBILITY
 Content builds on your experience and expertise.
 It features your products and services, and shows how
you can UNIQUELY help your customers.
 It showcases your work, and communicates customer
testimonials, comments, and feedback.
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
Why Is Content So Important? Here are 10 Reasons...

22. 10. Content Creates
TRUST
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
Why Is Content So Important? Here are 10 Reasons...

23. Content Turns Your Website
into an INFORMATION HUB
 Content enables you to be perceived as an INDUSTRY
EXPERT, a TRUSTED resource, and a thought leader.
 It delivers information, develops knowledge, and
expands wisdom.
 Become a TRUSTED source of RELEVANT and
TIMELY information
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
Why Is Content So Important? Here are 10 Reasons...

24. Written and Developed By:
Productive Synergy Pty Ltd
A Content Strategy and Development Company
www.productivesynergy.com.au
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
Why Is Content So Important? Here are 10 Reasons...