Alex Crowfoot - Joined up tools for better products - Productized16

Startups have the luxury of creating their own culture, and of making decisions quickly. They have the option to change the way they work as they go, adapting fast to make the best products possible. In contrast, big established businesses find it hard to change, with new approaches often obstructed by the intricacies of internal politics, hierarchies, time-boxed budgets, and entrenched thinking. While working on a digital product for a highly complex brand with 20 million customers, Alex Crowfoot and his team at digital product studio ustwo realised the business they were working with just wasn’t in the right place to make the product they knew was possible. They needed help. Alex will take you through the joined up tools ustwo created, their purpose, how they are used, and share the outcome.Lire moins