1.
Electronics
Online All Stars
Meet the brands leading the digital charge in
the Consumer Electronics category

2.
Electronics Online All Stars
Electronics is one of the most mature
online categories, with eCommerce
sales set to account for 47% of
worldwide CE sales by 2023.
Which manufacturers and brands are
driving this growth?
What can we learn from them?
In this report, Profitero has compiled
our ranking of Online All Stars for
Consumer Electronics, using our daily
sales and market share data for
Amazon.
Introduction
Worldwide Consumer Electronics sales split:
offline vs. online
Source: Statista, September 2019

3.
Electronics Online All Stars
Report sections
This report covers 5 major consumer electronics
categories: speakers, headphones, TVs, wearable
tech and laptops.
“All Stars” highlighted in this report are grouped into
two buckets:
● Best-selling brands on Amazon U.S. and U.K.:
Brands with the most sales volume
● Innovators to watch: Highest-growing brands
on Amazon in above categories with sales
>$1M — powered by innovative products and
best-in-class digital execution
Excludes Amazon own-label products.
Time period studied: January 2019 - October 2019.
For Amazon UK innovators, sales were above £150K.

4.
All Stars on
Amazon U.S.

5.
Electronics Online All Stars
Best-selling brands
BoseHarmanSonos
1 2 3
Spotlight: Speakers

6.
Electronics Online All Stars
Innovator to watch:
Wohome
Wohome products are competitively
priced with a high number of
customer reviews and good star
rating. This Wohome Sound Bar also
includes the all-important Amazon’s
Choice designation.
Growing sales
1.2x
faster than the category
Spotlight: Speakers

7.
Electronics Online All Stars
Best-selling brands
Apple Bose Sony
1 2 3
Spotlight: Headphones

8.
Electronics Online All Stars
Innovator to watch:
Tozo
Spotlight: Headphones
Tozo products are substantially
cheaper than other premium earbuds
and benefit from an incredible number
of customer reviews: 13,500+ for this
Wireless Earbuds with Wireless Charging
Case product.
Growing sales
2.7x
faster than the category

9.
Electronics Online All Stars
Best-selling brands
Samsung TCL LG
1 2 3
Spotlight: TVs

10.
Electronics Online All Stars
Innovator to watch:
Vizio
Spotlight: TVs
Vizio benefits from the Amazon’s
Choice designation: highly rated,
well-priced products that are available
to ship immediately.
Growing sales
1.3x
faster than the category

11.
Electronics Online All Stars
Best-selling brands
SamsungFitbitApple
Spotlight: Wearable Tech
1 2 3

12.
Electronics Online All Stars
Growing sales
13x
faster than the category
Innovator to watch:
Arccos
Spotlight: Wearable Tech
Arccos is the pioneer of big data and
AI for golf. Developed in partnership
with Microsoft, Arccos Caddie uses
artificial intelligence to provide
personalized club recommendations
and optimal strategies based on a
golfer’s performance data.

13.
Electronics Online All Stars
Best-selling brands
1
DellHP Acer
2 3
Spotlight: Laptops

14.
Electronics Online All Stars
Innovator to watch:
Razer
Spotlight: Laptops
Razer plays in a highly targeted
niche category of gaming laptops.
The Razer Blade 15 has the smallest
footprint of any 15.6" gaming
laptop while also being one of the
thinnest in its class.
Growing sales
1.5x
faster than the category

15.
All Stars on
Amazon U.K.

16.
Electronics Online All Stars
Best-selling brands
Ultimate EarsBoseSonos
1 2 3
Spotlight: Speakers

17.
Electronics Online All Stars
Innovator to watch:
Tronsmart
Growing sales
2x
faster than the category
Spotlight: Speakers
Tronsmart products are significantly
cheaper than other premium speaker
brands. This outdoor waterproof
speaker also includes the all-important
Amazon’s Choice designation.

18.
Electronics Online All Stars
Best-selling brands
Sony Apple Bose
1 2 3
Spotlight: Headphones

19.
Electronics Online All Stars
Innovator to watch:
Yiman
Spotlight: Headphones
Growing sales
3.5x
faster than the category
These Yiman headphones are
priced at just £3.99 and benefit
from both Amazon’s Choice and
Prime delivery - as well as excellent
customer endorsement.

20.
Electronics Online All Stars
Best-selling brands
Samsung LG Philips
1 2 3
Spotlight: TVs

21.
Electronics Online All Stars
Innovator to watch:
Digihome
Spotlight: TVs
Growing sales
1.7x
faster than the category
Digihome TVs offer good value for
the money against other higher
priced models.

22.
Electronics Online All Stars
Best-selling brands
MotorolaTomTomGarmin
Spotlight: Wearable Tech
1 2 3

23.
Electronics Online All Stars
Growing sales
5x
faster than the category
Innovator to watch:
GolfBuddy
Spotlight: Wearable Tech
This golf GPS smart watch is
pre-loaded with 40,000 golf courses
across 170 countries. It also benefits
from a 4.8 star rating.

24.
Electronics Online All Stars
Best-selling brands
1
HPAsus Dell
2 3
Spotlight: Laptops

25.
Electronics Online All Stars
Innovator to watch:
Huawei
Spotlight: Laptops
Huawei wins on price relative to
other laptop models. It also
benefits from the Amazon’s
Choice designation and Prime
delivery (a key driver as noted by
this particular customer comment).
Growing sales
1.7x
faster than the category

26.
About Profitero
Profitero is the eCommerce Performance analytics
platform of choice for leading brands around the world.
With Profitero, brands can measure their digital shelf
performance across 8,000+ retailer sites and mobile
apps in 50 countries, gaining actionable insights to
improve product content, search placement, ratings &
reviews, availability, assortment and pricing.
Profitero also allows brands to measure their Amazon
sales & share performance, along with the ability to
correlate their sales performance with changes across
the digital shelf. Many of the world’s leading brand
manufacturers depend on Profitero’s granular and
highly-accurate data to measure and improve their
eCommerce performance. These include Bayer,
Beiersdorf, Brother, Dorel Juvenile, Edgewell, General
Mills, Heineken, Kids II, L’Oreal, The Master Lock
Company and Molson Coors.
Want to learn more?
Ask Profitero how our expert analyst teams can support
your eCommerce organization in getting the most from
your digital shelf investment.
For more information, email sales@profitero.com or
visit http://www.profitero.com.
For additional guidance, contact Profitero today at:
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