12. Seth Godin
Marketing
• Permission marketing turns strangers into
friends and friends into loyal customers.
• It's not just about entertainment - it's about
education. Permission marketing is curriculum
marketing.
13. • Customer service is the experience we deliver to our
customer. It's the promise we keep to the customer.
• It's how we follow through for the customer.
• It's how we make them feel when they do business
with us.
Shep Hyken, Customer Service Expert and New York
Times bestselling Author
Customer Service
15. • Begin with Clear Direction
• Obstacles Pave the Way to Success
• Business Growth and Personal Growth are not an Option
• Business Problem Solving is a Process, not a Destination
• Measure what you Value
• Barriers are Opportunities
• Marketing Lives on Permission Street
• Customer Service is the Only Selfie that Matters
• Build Habits that will help you in the “Dip”
Summary & Review