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design
per l’innovazione sociale
(una nuova cultura del progetto)
Bologna 14.06.2015
Ezio Manzini, DESIS Network, UAL Lond...
innovazione
sociale
(verso la sostenibilità)
1
in questo momento, in tutto il mondo,
centinaia di migliaia di persone, gruppi,
organizzazioni, confrontandosi con
problem...
un’onda di innovazioni sociali
radicali e promosse dal basso
buone
notizie!
soluzioni basate sulla partecipazione
e sulla ...
abitare collaborativo
fare collaborativo
riparare collaborativo
collaborative social services
servizi sociali collaborativi
reti alimentari collaborative
cohousing, collaborative housing,
couch surfing, circles of care, elderly
mutual-help, micro-nurseries, time
banks, local ...
S-Curve
of Innovation Diffusion
introduction
saturation
takeoff
Diffusion
takeoff
promoters takeoff
promoter
new
mainstrea...
S-Curve
of Innovation Diffusion
introduction
saturation
takeoff
Diffusion
takeoff
promoters takeoff
promoter
new
mainstrea...
S-Curve
of Technical Performancesdel sistema socio-tecnico
generazioni
successive
di soluzioni
S-Curve
of Technical Performances
tecnologie esistenti
tecnologie esistenti
migliorate
nuove tecnologie
dedicate
del siste...
esempi …
bici & bike-sharing
comunità creative
organizzazioni
collaborative
nuovi utenti
nuove regole
tecnologie dedicate
tecnologie dedicate
sistemi prodotto-servizio
sistemi prodotto-servizio
car-sharing
comunità creative
nuove regole
nuove imprese
tecnologie dedicate
tecnologie dedicate
?
uberizzazione?
S-Curve
of Technical Performances
tecnologie esistenti
tecnologie esistenti
migliorate
nuove tecnologie
dedicate
del siste...
S-Curve
of Technical Performances
tecnologie esistenti
tecnologie esistenti
migliorate
nuove tecnologie
dedicate
del siste...
design
(per l’innovazione sociale)
3
S-Curve
of Innovation Diffusion
introduction
saturation
takeoff
Diffusion
takeoff
promoters takeoff
promoter
new
mainstrea...
S-Curve
of Innovation Diffusion
introduction
saturation
takeoff
Diffusion
takeoff
promoters takeoff
promoter
new
mainstrea...
S-Curve
of Innovation Diffusion
introduction
saturation
takeoff
Diffusion
takeoff
promoters takeoff
promoter
new
mainstrea...
S-Curve
of Innovation Diffusion
introduction
saturation
takeoff
Diffusion
takeoff
promoters takeoff
promoter
new
mainstrea...
S-Curve
of Innovation Diffusion
introduction
saturation
takeoff
Diffusion
takeoff
promoters takeoff
promoter
new
mainstrea...
S-Curve
of Technical Performances
tecnologie esistenti
tecnologie esistenti
migliorate
nuove tecnologie
dedicate
del siste...
S-Curve
of Technical Performances
tecnologie esistenti
tecnologie esistenti
migliorate
nuove tecnologie
dedicate
del siste...
S-Curve
of Technical Performances
tecnologie esistenti
tecnologie esistenti
migliorate
nuove tecnologie
dedicate
del siste...
design
pratica cultura
design
pratica cultura
risolvere
problemi
generare
significati
design
(per l’innovazione sociale)
pratica cultura
processi di
co-design
soluzioni
idee di
benessere
qualità
fino ad oggi
...
design
(per l’innovazione sociale)
pratica cultura
processi di
co-design
soluzioni
sistemi
di valore
qualità
oggi
design
(per l’innovazione sociale)
pratica cultura
processi di
co-design
soluzioni
sistemi
di valore
qualità
oggi
meta-nar...
cultura del progetto
(nuovi sistemi di valore)
3
social
innovation“New ideas that work
in meeting social goals”
The Young Foundation, 2006
innovazione sociale come produtt...
ecologia
del tempo
senso
dei luoghi
PRODUCT
SHARING
ACTIVE
SHOPPING
LIST
E-STOP
WASHING
RESTAURANT
MICRO-
NURSERIES
cultura
del lavoro
valore
delle relazioni
Photo: Anna Meroni – 2007
valore
delle relazioni
cultura
del lavoro
senso
dei luoghi
ecologia
del tempo
una nuova
idea di ...
una nuova
cultura del progetto
riconoscere (i valori
dell’innovazione sociale)
amplificare (rendendoli
più visibili e tang...
co-produrre scenari
di prosperità basati
sui beni relazionali
articolare gli scenari
in visioni e proposte
generare criter...
MIT Press, 2015
grazie!
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Ezio Manzini: innovazione sociale, design e prosperità

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Presentazione al Festival delle Comunità del Cambiamento 2015 http://www.progetto-rena.it/festival-2015/

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Ezio Manzini: innovazione sociale, design e prosperità

  1. 1. design per l’innovazione sociale (una nuova cultura del progetto) Bologna 14.06.2015 Ezio Manzini, DESIS Network, UAL London, Politecnico di Milano
  2. 2. innovazione sociale (verso la sostenibilità) 1
  3. 3. in questo momento, in tutto il mondo, centinaia di migliaia di persone, gruppi, organizzazioni, confrontandosi con problemi difficili, sperimentano soluzioni originali e indicano nuovi modi di vivere buone notizie!
  4. 4. un’onda di innovazioni sociali radicali e promosse dal basso buone notizie! soluzioni basate sulla partecipazione e sulla collaborazione
  5. 5. abitare collaborativo
  6. 6. fare collaborativo
  7. 7. riparare collaborativo
  8. 8. collaborative social services servizi sociali collaborativi
  9. 9. reti alimentari collaborative
  10. 10. cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets, zero-miles food, community- supported agriculture, neighbourhood care, street festivals, community gardens, community-based tourism, social enterprises, co-working, fair trade organisations, social incubators invenzioni sociali ---------------- comunità creative innovazioni sociali ---------------- organizzazioni collaborative nuovi sistemi s-t ---------------- nuovi modi di fare
  11. 11. S-Curve of Innovation Diffusion introduction saturation takeoff Diffusion takeoff promoters takeoff promoter new mainstrea m early adopters
  12. 12. S-Curve of Innovation Diffusion introduction saturation takeoff Diffusion takeoff promoters takeoff promoter new mainstrea m early adopters organizzazioni collaborative nuovi modi di fare comunità creative della diffusione dell’innovazione sociale
  13. 13. S-Curve of Technical Performancesdel sistema socio-tecnico generazioni successive di soluzioni
  14. 14. S-Curve of Technical Performances tecnologie esistenti tecnologie esistenti migliorate nuove tecnologie dedicate del sistema socio-tecnico generazioni successive di soluzioni
  15. 15. esempi …
  16. 16. bici & bike-sharing
  17. 17. comunità creative
  18. 18. organizzazioni collaborative
  19. 19. nuovi utenti
  20. 20. nuove regole
  21. 21. tecnologie dedicate
  22. 22. tecnologie dedicate
  23. 23. sistemi prodotto-servizio
  24. 24. sistemi prodotto-servizio
  25. 25. car-sharing
  26. 26. comunità creative
  27. 27. nuove regole
  28. 28. nuove imprese
  29. 29. tecnologie dedicate
  30. 30. tecnologie dedicate ?
  31. 31. uberizzazione?
  32. 32. S-Curve of Technical Performances tecnologie esistenti tecnologie esistenti migliorate nuove tecnologie dedicate del sistema socio-tecnico fino ad ora attenzione sulle prime fasi dell’innovazione
  33. 33. S-Curve of Technical Performances tecnologie esistenti tecnologie esistenti migliorate nuove tecnologie dedicate del sistema socio-tecnico 10 anni dopo chi progetta le soluzioni mature? (e come lo fa?)
  34. 34. design (per l’innovazione sociale) 3
  35. 35. S-Curve of Innovation Diffusion introduction saturation takeoff Diffusion takeoff promoters takeoff promoter new mainstrea m early adopters organizzazioni collaborative nuovi modi di fare comunità creative design activism della diffusione dell’innovazione sociale
  36. 36. S-Curve of Innovation Diffusion introduction saturation takeoff Diffusion takeoff promoters takeoff promoter new mainstrea m early adopters organizzazioni collaborative nuovi modi di fare comunità creative design con le comunità della diffusione dell’innovazione sociale
  37. 37. S-Curve of Innovation Diffusion introduction saturation takeoff Diffusion takeoff promoters takeoff promoter new mainstrea m early adopters organizzazioni collaborative nuovi modi di fare comunità creative design per le comunità della diffusione dell’innovazione sociale
  38. 38. S-Curve of Innovation Diffusion introduction saturation takeoff Diffusion takeoff promoters takeoff promoter new mainstrea m early adopters organizzazioni collaborative nuovi modi di fare comunità creative della diffusione dell’innovazione socialedesign per un ecosistema più favorevole
  39. 39. S-Curve of Innovation Diffusion introduction saturation takeoff Diffusion takeoff promoters takeoff promoter new mainstrea m early adopters organizzazioni collaborative nuovi modi di fare comunità creative della diffusione dell’innovazione sociale quali linee guida?
  40. 40. S-Curve of Technical Performances tecnologie esistenti tecnologie esistenti migliorate nuove tecnologie dedicate del sistema socio-tecnico linee guida dalle comunità
  41. 41. S-Curve of Technical Performances tecnologie esistenti tecnologie esistenti migliorate nuove tecnologie dedicate del sistema socio-tecnico quali linee guida?
  42. 42. S-Curve of Technical Performances tecnologie esistenti tecnologie esistenti migliorate nuove tecnologie dedicate del sistema socio-tecnico crescente responsabilità del design esperto una nuova cultura del progetto?
  43. 43. design pratica cultura
  44. 44. design pratica cultura risolvere problemi generare significati
  45. 45. design (per l’innovazione sociale) pratica cultura processi di co-design soluzioni idee di benessere qualità fino ad oggi soluzionismo?
  46. 46. design (per l’innovazione sociale) pratica cultura processi di co-design soluzioni sistemi di valore qualità oggi
  47. 47. design (per l’innovazione sociale) pratica cultura processi di co-design soluzioni sistemi di valore qualità oggi meta-narrativa criteri di qualità
  48. 48. cultura del progetto (nuovi sistemi di valore) 3
  49. 49. social innovation“New ideas that work in meeting social goals” The Young Foundation, 2006 innovazione sociale come produttrice di un nuovo sistema di senso
  50. 50. ecologia del tempo
  51. 51. senso dei luoghi
  52. 52. PRODUCT SHARING ACTIVE SHOPPING LIST E-STOP WASHING RESTAURANT MICRO- NURSERIES cultura del lavoro
  53. 53. valore delle relazioni
  54. 54. Photo: Anna Meroni – 2007 valore delle relazioni cultura del lavoro senso dei luoghi ecologia del tempo una nuova idea di benessere una nuova prosperità
  55. 55. una nuova cultura del progetto riconoscere (i valori dell’innovazione sociale) amplificare (rendendoli più visibili e tangibili) elaborare (costruendo linee guida e scenari) 1
  56. 56. co-produrre scenari di prosperità basati sui beni relazionali articolare gli scenari in visioni e proposte generare criteri e linee guida una nuova cultura del progetto 2
  57. 57. MIT Press, 2015 grazie!

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