Pure Applications + Patterns +
Prolifics = Feeding Change
Summit by the Sea
Brad Hertenstein, MBA
Enterprise Architect, WebSphere
Brand Leader
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Public | Copyright © 2014 Prolifics

What Makes Prolifics Different
Technical Excellence
Combining business flexibility and cost
competitiveness with excellence in technical
skill, Prolifics drives success.
Industry Focus
Prolifics utilizes its wealth of expertise to provide
comprehensive business solutions to all major industries.
Global Delivery Advantage
From offices throughout North America, Europe, and Asia, we deliver
solutions across the world.
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Public | Copyright © 2014 Prolifics Core Values
Thought Leadership & Innovation: We invest in industry-specific expertise
Customer Centric: The value received by the client is the core focus of every project
Accountability: We follow through on our commitments
Trust & Teamwork: We establish long term partnerships with our clients
Ethical Behavior & Integrity: Our reputation and employees = our most important
assets

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How Prolifics Can Help You
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 Adapt faster than the
competition with
continuous process
improvement
 Transform your
applications to increase
business agility
 Create best-in-class
customer and employee
experiences. Become more
social and collaborative
 Gain actionable insight
with an intelligent
approach to security
BUSINESS PROCESS
MANAGEMENT
SOA INTEGRATION USER EXPERIENCE SECURITY
 Drive business growth with
proactive IT management
 Maximize IT investments
with end-to-end testing
 Optimize business
performance with smarter,
faster decisions
 Increase efficiency within
your organization and
achieve “straight through
processing”
APPLICATION
INFRASTRUCTURE
TEST ADVISORY, APPLICATION
TESTING & TEST AUTOMATION BUSINESS ANALYTICS
OPERATIONAL DECISION
MANAGEMENT (ODM)
 Simplify employee and
customer access to the
documents they need when
they need them
 Get the most out of your IT
to create competitive
advantage.
 Leverage global expertise
to support your IT
environment
 Optimize your software
spend to achieve business
value
ENTERPRISE CONTENT
MANAGEMENT
ADVISORY SERVICES MANAGED SERVICES SOFTWARE

Technology Evolution in IT Operations
Least efficient data centers
Use of new technology:
43% first and fast technology adoption
1% move virtual machines to meet
desired outcomes
21% use storage virtualization
3% use a storage service catalog (tiered
storage)
New
projects
Maintaining
existing
infrastructure
• According to Gartner’s analysis worldwide IT spending in 2013 was about $3.7T
• IBM’s 2012 Data Center Study showed that only 1 in 5 organizations allocate more than half their IT
Source: 2012 IBM Data Center Study: www.ibm.com/data-center/study ( http://www.ibm.com/data-center/study )
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Public | Copyright © 2014 Prolifics budget to new projects and innovation
~ $2T in IT annual spend in Operations
Results:
65%
New
projects
35%
Most efficient data centers
Use of new technology:
86% first and fast technology adoption
58% move virtual machines to meet
desired outcomes
93% use storage virtualization
87% use a storage service catalog
(tiered storage)
Results
47% 53%
Maintaining
existing
infrastructure

Project delays further inhibit…
Top Causes of Project Delays
Hardware
Troubleshooting and tuning
production environment
Integration, configuration and
testing of the infrastructure
Installation, cabling and network
access for the environment
Software
Integration, configuration and
testing of applications
Integration, configuration and
testing of middleware
Configuration, build and
deployment of applications
Typical IT Project Time and Budget
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Public | Copyright © 2014 Prolifics 45%
45%
29%
41%
35%
34%
Phase Time (days) Budget
Specify/design 73 - 96 14% - 16%
Procure 57 - 112 19% - 21%
Implement 74 – 93 12%
Configure/test 74 – 80 10% - 11%
Cluster & HA 66 – 104 11% - 12%
Backup 44 – 108 10%
Tune 89 – 98 9% - 10%
Management 67 – 110 9 – 10%
34% of new IT projects (US) deploy late
From a commissioned study conducted by Forrester Consulting on behalf of IBM

Is your organization fully able to exploit
emerging IT trends?
IT economics
is driving converging
systems
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Public | Copyright © 2014 Prolifics Mobile, social, big
data & analytics are
redefining client
engagement
Cloud is the
new delivery
model
IMPROVE
IT EFFICIENCY
by simplifying the
IT lifecycle
ACCELERATE
new applications,
big data and
analytics
SIMPLIFY CLOUD
application platforms
and infrastructure

Everything is Pizza when on a Diet!
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Public | Copyright © 2014 Prolifics Source: Albert Barron on LinkedIn, via @MarkRussinovich

Build In Your Expertise at Each Layer
 Represents “commodity
deployment” capability
 Requires user to implement
scripts, own part of the
process
 Broad coverage: handles the
“everything else”
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Public | Copyright © 2014 Prolifics General Purpose Management
(e.g. PureFlex System)
• Provision storage, VMs, VLANs, etc.
• Runbook automation (scripts)
• Infrastructure level monitoring
 Deep value out of the box with no
scripting through patterns
 Environment is “modeled” by
pattern creators, not “scripted” by
users
 Patterns available in PureSystems
Centre for select IBM, ISV, and 3rd
party products
Workload-Aware Management
(e.g. Pure Application System)
•Configure middleware
•Connect middleware components in
multi-server topology
•Configure high availability
•Policy-based elasticity
•Ongoing lifecycle management
•Middleware-level monitoring
•….all without scripting!
Most clients will need a mix of both

Patterns Target Middleware cost reduction
Patterns of Expertise: Proven best practices and expertise for complex tasks learned
from decades of client and partner engagements that are captured, lab tested and
optimized into a deployable form
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Public | Copyright © 2014 Prolifics Monitoring
Lifecycle
Management
• Pre-defined application architecture for each part of the
application (database, web server, etc)
• Pre-installation on an operating system
• Pre-integration across components
• Pre-configured & tuned
• Pre-configured Monitoring
• Pre-configured Security
• Lifecycle Management
• In a deployable form, resulting in repeatable deployment
with full lifecycle management
• Delivers superior results:
•Speed: Faster time to setup, configure
•Agility: Less time required to adapt to changes
•Efficiency: Reduced costs and resources
•Simplicity: Simpler skills requirements
•Elasticity: Scale up or down as needed
•Repeatability/Control: Lower risk and errors

Prolifics gets you more Value,
Just below the surface…
10%
90%
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Public | Copyright © 2014 Prolifics What if…
… you need to customize IBM Middleware
Patterns to your organization’s needs?
… you have/need a Cloud strategy for
Middleware?
… you leverage Cloud economics to for
development?
… you Deploy your Applications atop the
Patterns you implement with cloud-like
elasticity?
… you expand the scope of Pattern
Implementation to include DevOps?
… you integrate automated application testing?
... you incorporate an IBM software licensing
strategy along side your Pattern deployments?

Pure Application + Patterns as a catalyst
for drastic cost savings.
Look beyond PaaS and Patterns alone.
We foresee almost every customer wanting patterns that automate
multiple products for load balancing, monitoring, access control, and
integration. So custom patterns will be a must-have.
This provides a way to deliver continuous build, continuous deploy,
continuous test, in a efficient and effective way.
Application stability can be further enhanced though the use for
phoenix servers, test servers that are torn down and recreated clean
with each new deploy.
Enabling a move to a DevOps model where Development and
Operations have a closer working relationship and we remove the over
the wall mentality.
Integration expertise across multiple technologies
makes Prolifics the leading IBM Partner in custom
pattern development.
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What Can I Run on Pure Applications?
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Pre-Entitled and Pre-Optimized Middleware Patterns
(Entitlement Included to run on Full System)
Pre-Optimized IBM Middleware and ISV Patterns
(Available for Additional Purchase)
Custom-built Patterns, Customized IBM Patterns
(Pattern-creation tools included)
Optimized for PureApplication System
Pre-
Entitled
Anything else that will run on a supported OS
Breadth of Coverage
Integrated Value

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Prolifics: Our Patterns
Prolifics has shared its ICAP in
Patterns released
 IBM ExtremeScale Java
Public | Copyright © 2014 Prolifics 15
Object Cache
 IBM Liberty Server for
Developers
 IBM UrbanCode Deploy
 3rd Party: Splunk Centralized
Log Management
 Apache JMeter Load/Testing
 IBM Filenet P8
 IBM Algorithmics* (Algo) –
Risk Management and
Compliance
 JDA Red Prairie* – Logistics
Optimization
* = under construction…
Prolifics’ custom Patterns in IBM Marketplace:

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Patterns: DevOps
IBM UrbanCode Deploy
By adding UrbanCode Deploy we can
automate the steps after infrastructure set
up that might be needed to configure
infrastructure beyond the pattern or any of
the installed components. We also get a
centralized dashboard of the version and
status of all items on the on the promote to
production path.
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Patterns: Cloud Strategy Realized
Cloud
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Public | Copyright © 2014 Prolifics Service on
PureApplication Service on SoftLayer is an environment allowing users to
deploy and manage patterns with rental economics of public cloud and isolation
of private cloud. Potential use for Development, and other Use Cases

Patterns/Application Cloud Strategy Realized
Combine PureApplication Service on SoftLayer with Pure Applications systems
to realize new deployment capabilities
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Public | Copyright © 2014 Prolifics On-Premise
Service on
SMBs Growing to large enterprise
Dev/Test moving to Production
LoB moving to Corporate IT
Disaster Recovery as a service
Offloading tier 2 workload
Cloud Bursting
Cloud

Pure Application: Software Licensing
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Optimal
Investment
Spend
PureApplication System:
Produces license usage reports which meet
subcapacity licensing requirements
Prevents license overages by optionally taking action
when a requested deployment would exceed
entitlement:
 Warn: send email to user and admin, but allow
deployment
 Enforce: reject deployment
Now supports the following license metrics:
 Processor Value Unit (PVU), Virtual Instance / VM,
Compute Node / Physical Server, Processor Core
 Requires license expertise for optimal licensing
 Prolifics’ IBM Software License Assessment and
Review (iSOLAR) Program optimizes license costs
License
Inventory
License
Allocation
License
Overage
Protection

 IBM License Management Tool (ILMT) Assessment and
 iSOLAR Data Analysis and IBM Technology Review
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iSOLAR – What is it?
 The iSOLAR Program is a consultative asset management
service which Prolifics provides its customers to optimize
infrastructure, provide a technology roadmap, identify risks and
save money.
 Executed in confidence. All materials under optional NDA.
 Provides Customer:
1. Cost Savings – optimize software and hardware spend
2. Visibility - Provides IT inventory data for actionable insight into a client’s IT infrastructure
3. Planning - Improves infrastructure reporting, analysis and planning
4. Compliance / Risk Reduction - Ensures accurate tracking and reporting of IBM licenses and lowers
audit exposure.
 Consists of two primary workstreams:
 Data Collection Assessment/Analysis:
 Analyze Customer Asset Management Data
installation: Optional – iSOLAR+
 Asset Management Analysis:
Copyright © 2014 Prolifics. Do not distribute without
permission. 20

TCO = 68% (Lower)
ROI = 351% (Higher)
Customers with holistic approach are projecting better returns
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Patterns: Business Value
Sample 3Yr TCO Comparison
Avoid investment (capital expenses) on HW, SW,
Networking, Storage $3,542,000
Avoid ongoing costs (operational expenses) on HW
and SW maintenance $1,584,000
Achieve faster set-up of infrastructure $19,440
Improve environment design and deploy time $378,000
Leverage patterns for repeatable quick provisioning $1,105,650
Reduce defects and improve dev/test efficiencies $907,200
Automate maintenance and change management $296,698
Consolidate monitoring and improve incident
management $264,384
Automate capacity management and allocation of
resources $198,288
Improve security, asset management and
compliance $622,080
Reduce Energy and Facilities cost $163,987
Avoid Revenue loss due to outages $51,370
Increase Revenue with improved time to market $205,479
Total Benefit for 3 years: $9,338,576
Estimated Investment in 3 years: $2,072,000
Net Benefit in 3 years: $7,266,576
than these…
Public | Copyright © 2014 Prolifics 21

 Think full lifecycle, Dev through Operations for ROI
 Analyze/Optimize your IBM Software spend for Patterns
 Set realistic budget
 Leverage your IBM Software spend – use Prolifics iSOLAR to maximize
 Utilize Softlayer – lower initial cost threshold and validate use as Dev platform
 make it feasible
 Get Creative – 3rd party apps may also be Pattern candidates
 Start with a pilot/POC but set aggressive timelines and challenges
 Plan for Integration Needs (DBs, Sys Mgmt, Networking, Security,
 In order to build Patterns, you must know how to integrate/Operate base Middleware
 Make sure everyone knows their parts as well as tech training
CONNECT WITH US:
How to get Started
 Build the vision and Share it
 Build a Business Case:
 Identify a workload – but Don’t boil the ocean:
Facilities, etc). But don’t let them derail you.
 EDUCATE, EDUCATE, EDUCATE:
 Prolifics will partner with you to insure success.
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Public | Copyright © 2014 Prolifics Thank You!!

CONNECT WITH US:
Contact US
Bradley.Hertenstein@prolifics.com
(407) 641-0763
www.prolifics.com
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Back Up Slides
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Pre-Optimized and Pre-Entitled Middleware
 Clients have entitlement to run the following software on the full capacity
of the System
 Virtual System Patterns:
 IBM OS Image for Red Hat Linux Systems v1 (RHEL 64-bit v6.2)
 IBM WebSphere Application Server Hypervisor Edition v7 (WAS 7.0.0.21)
 IBM WebSphere Application Server Hypervisor Edition v8 (WAS 8.0.0.2)
 IBM WebSphere Application Server Hypervisor Edition v8.5 (WAS 8.5.0.0)
 IBM WebSphere Application Server Hypervisor Edition v8.5 (WAS 8.5.5.0)
 IBM Data Mart Pattern 1.1.0.8 (with DB2 BLU Acceleration)
 IBM DB2 (9.7 FP5, 10.1, 10.5 with BLU Acceleration)
 Automation Framework HV (for migrating applications)
 Virtual Application Patterns:
 IBM Application Pattern for Java 1.0
 IBM Workload Deployer Pattern for Web Applications v1 (with WAS v7)
 IBM Web Application Pattern 1.0, 2.0 (with WAS v8)
 IBM Transactional Database for Cloud v1.1 (with DB2 9.7 FP5)
 IBM Data Mart for Cloud v1.1 (with DB2 9.7 FP5)
 Any other software that clients run on PureApplication System is
traditionally licensed (i.e. PVUs) on a sub-capacity basis
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IBM Software Pattern Inventory for PureApplication System W1500 (Intel)
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• IBM SOA Policy Gateway 2.0, 2.5
• IBM Software Delivery and LifeCycle Patterns
•Collaborative Lifecycle Mgmt 4.0.2
•Rational Application Developer 8.5
•Test Virtualization Server and Workbench
• IBM Transactional Database Pattern 1.1
• IBM Web Application Pattern (1.0, 2.0)
• IBM Web Content Manager 8.0
• IBM WebSphere App Server HV (7.0, 8.0, 8.5, 8.5.5)
• IBM WebSphere Message Broker 8.0
• IBM WebSphere Cast Iron 6.4
• IBM WebSphere Commerce Pattern 1.0 (for WC
Enterprise 7.0)
• IBM WebSpere Datapower XG45 V5.0, V6.0
• IBM WebSphere Datapower XI52 V5.0, V6.0
• IBM WebSphere MQ 7.5
• IBM WebSphere Portal Server 8.0
• IBM WebSphere Transformation Extender Launcher 8.4,
8.4.1
• Microsoft Dynamics v2008
• Microsoft Exchange for Intel
• Microsoft Sharepoint V2010
• Microsoft SQL Server V2012
• Oracle DB Enterprise Edition v11g, R2
• IBM API Management 2.0
• IBM Application Pattern for Java 1.0
• IBM Business Intelligence 1.0, 2.0
• IBM Business Process Manager 8.0.1, 8.5
• IBM Connections 4.0
• IBM Content Foundation Pattern 5.2
• IBM Data Mart Pattern 1.1.0.8 (with DB2 BLU
Acceleration)
• IBM DB2 (9.7 FP5, 10.1, 10.5 with BLU Acceleration)
• IBM Domino 9.0
• IBM Encryption Pattern for Guardium Encryption Expert
• IBM Encryption Pattern for SecurityFirst SPxBitFiler
• IBM Informix 11.7, 12.10
• IBM InfoSphere Information Server 9.1
• IBM InfoSphere Master Data Management Standard
Edition and Advanced Edition, 11.0
• IBM Integration Bus 9.0 (evolution of Message Broker)
• IBM Maximo Asset Management 7.5
• IBM Messaging Extension for Web App Pattern 2.0
• IBM Mobile Application Platform 5.0.6, 6.0
• IBM Operational Decision Manager 8.0.1, 8.5
• IBM SOA Policy 2.0
Pre-entitled with
PureApplication System

IBM Software Pattern Inventory for PureApplication System W1700 (Power)
• IBM SOA Policy Gateway 2.0, 2.5
• IBM Software Delivery and LifeCycle Patterns
•Collaborative Lifecycle Mgmt 4.0.2
•Rational Application Developer 8.5
• IBM Transactional Database Pattern 1.1
• IBM Web Application Pattern (1.0, 2.0)
• IBM Web Content Manager 8.0
• IBM WebSphere App Server HV (7.0, 8.0, 8.5, 8.5.5)
• IBM WebSphere Message Broker 8.0
• IBM WebSphere Commerce Pattern 1.0 (for WC
Enterprise 7.0)
• IBM WebSphere MQ 7.5
• IBM WebSphere Portal Server 8.0
• IBM WebSphere Transformation Extender Launcher 8.4,
8.4.1
• Oracle DB Enterprise Edition v11g, R2
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• IBM Application Pattern for Java 1.0
• IBM Business Intelligence 1.0, 2.0
• IBM Business Intelligence Pattern w/BLU Acceleration
1.0
• IBM Business Process Manager 8.0.1, 8.5
• IBM Data Mart Pattern 1.1.0.8 (with DB2 BLU
Acceleration)
• IBM DB2 (9.7 FP5, 10.1, 10.5 with BLU Acceleration)
• IBM Encryption Pattern for Guardium Encryption Expert
• IBM Encryption Pattern for SecurityFirst SPxBitFiler
• IBM Informix 11.7, 12.10
• IBM InfoSphere Information Server 9.1
• IBM Integration Bus 9.0 (evolution of Message Broker)
• IBM Maximo Asset Management 7.5
• IBM Messaging Extension for Web App Pattern 2.0
• IBM Mixed Language Application Modernization Pattern
1.0 (Runtime pre-entitled, Extensions separate
purchase)
• IBM Mobile Application Platform 5.0.6, 6.0
• IBM Operational Decision Manager 8.0.1, 8.5
Pre-entitled with
PureApplication System

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{Intro to Prolifics}
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Who Are We?
In business for over 35 years, Prolifics is a Global Technology Consulting company with 1300 employees
worldwide specializing in the expert delivery of end-to-end solutions utilizing IBM technologies.
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Intro to Prolifics
•Los Angeles
•San
Francisco
•London
•Hamburg
•Hyderabad
•Pune
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•Calabasas
•New York
•Boston
•Philadelphia
•Washington
DC
•Orlando

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Company Snapshot
End-to-End Services from Innovations to
on-going Support and Maintenance
Public | Copyright © 2014 Prolifics 31
FY 2012: $105M
35 years of continued growth
Over 150 global
customers
are currently Fortune
1000 companies
Over 550
technical certifications
YoY Revenue Growth Skills
Customers
Services across the full project lifecycle
including advisory services, architecture,
business analysis, design, development,
testing, training, support, and system
administration
IBM Software
Leadership
Repeat winner of multiple IBM Software
awards, including the Beacon Award for
Outstanding Technical Vitality.
More IBM Authorizations/Accreditations
than any other IBM partner.

BPM Pattern and Typical Development Topology
Prolifics Pure Acceleration: BPM Pattern and Typical Development Topology
Process Server
Production
IT Developers
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Public | Copyright © 2014 Prolifics Process Server
QA Test
Process Center
Centralized repository
Centralized deployment
Centralized governance
Process Server
Staging Test
Integration Designer
Workstation
Process Designer
Workstation
Process Center
Console
Unit Test
Environment
Business & IT
Authors
Administrators
Administrators
Process Admin
Console
Administrators
Runtime
Environments
BPM
Application
Pattern

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Pure Application: Hardware
Public | Copyright © 2014 Prolifics 35

PureApplication System W1500 W1500-32 W1500-64 W1500-96 W1500-192 W1500-384 W1500-608
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Compute
Processor 8 core, 2.6GHz Intel Sandy Bridge EP processor, 115 W
Compute Node Dual Processor, 16-core, 256GB memory
Memory/Compute Node 256GB (8 2x16GB, 1333 MHz, DDR3, LP RDIMMS(1.35V))
Network cards/Compute Node 1 x EN4054 – 4 port 10Gb Ethernet Mezz Adapter
Fibre cards/Compute Node 1 x FC 3172 - 2 port 8Gb Fibre Channel Mezz Adapter
# Compute nodes 2 4 6 12 24 38
# Cores 32 64 96 192 384 608
Memory 512 GB 1 TB 1.5 TB 3.1 TB 6.1 TB 9.7 TB
Storage
Solid State Drive (SSD) 6 x 400GB 2.5 in. SSD (E-MLC) 16 x 400GB 2.5 in. SSD (E-MLC)
Hard Disk Drive (HDD) 40 x 600 GB 2.5 in. 10k HDD 80 x 600 GB 2.5 in. 10k HDD
Storage Controller 1 x IBM Storwize V7000 Disk System 2 x IBM Storwize V7000 Disk System
Storage Expansion 1 x IBM Storwise V700 Storage Drawer 2 x IBM Storwise V700 Storage Drawer
Total Storage SSD 2.4 TB unformatted / 1.6 TB usable 6.4 TB unformatted / 4.8 TB usable
Total Storage HDD 24.0 TB unformatted / 21.6 TB usable 48.0 TB unformatted / 43.2 TB usable
Network
Top of Rack Switches (TOR) BLADE Network Technologies TOR G8264 switches for Customer Data Center & Rack to Rack communications
Transceivers Choice of: 10GbE Fibre, 1GbE Fibre, 1GbE Copper, Direct Attach Cabling (DAC / Twinax)
Chassis
Network / Chassis 2 x EN4093 – BNT 10GbE
Fibre / Chassis 2 x FC5022– Brocade 48 16GbFC
Chassis 1 x Accipiter Chassis 3 x Accipiter Chassis
Power Power Distribution Unit (PDU)
4 x 60A 1ph - North America
4 x 32A 1ph - International
4 x 60A 3ph - North America
4 x 32A 3ph - International
Mmgt
Node
2 x PureSystems Manager (PSM)
2 x Virtualization System Manager (VSM)
Rack Rack 1.3 M 19” Enterprise Rack 2.0 M 19” Enterprise Rack
Specs
Weight 365.6 Kg
(815 lb)
385.6 Kg
(850 lb)
936 Kg
(2027 lb)
953 Kg
(2095 lb)
1016 Kg
(2232 lb)
1088 Kg
(2391 lb)
Power Max: 5.5 kW
Typical: 4.68 kW
Max: 6.5 kW
Typical: 5.52 kW
Max: 7.9 kW
Typical: 5.9kW
Label: 14kW
Max: 10.4 kW
Typical: 7.8 kW
Label: 17.4 kW
Max: 15.4 kW
Typical: 11.6 kW
Label: 24.3 kW
Max: 21.2 kW
Typ.: 15.9 kW
Label: 31.1 kW
Dimensions Height: 1240 mm (49 in) / Depth: 1000
mm (39.4 in) / Width: 610 mm (24 in)
Height: 2.015 m (79.3 in) / Depth: 1.098 m (43.3 in) /
Width: 0.644 m (25.4 in)