Check the video of the webinar here http://youtu.be/H9eqdmC9X6A
During the webinar you will hear tips on correct newsletter composition, best performing visual elements as well as recommendations on how to build smart marketing strategy, which will ultimately lead to online sales increase.
The main points of the upcoming webinar:
* How to start an email marketing campaign
* Email content composition best practices
* Email design and layout tips
* Real examples of best and worst email campaigns
4. Webinar main points
What is email marketing about? Why is it
beneficial?
How do you start doing email-marketing?
Types of messages, how and when to apply
them correctly
6. Before you start, ask yourself:
What kind of issues do you want to solve with
email marketing?
Who is your target audience? How well do you
know for what purpose they come to your site?
How can you help them?
Do you plan to generate / increase your contacts
database and how?
7. Email marketing allows you to:
Communicate with each customer directly and
personally
Remind your leads base of your brand, keep
them informed on all the news and updates
Wake your “dormant” clients up, sell and upsell
8. SPAM?
Generic message to the huge list of addresses that were
not voluntarily given by their holders.
Recipient’s email address is not in the To: or Cc: fields
The letter that contains spam triggers in the body:
pharmaceutical terms, overuse of the word “free”,
overuse of caps lock, bold font text colouring etc.
9. We are smarter than that!
$1
$44
spend 83% more time onsite
63 % say e-mail marketing is the best
advertising tool
10. Most beneficial industries for EM:
Industry
Agriculture and
Food Services
Architecture and
Construction
Arts and Artists
Beauty and
Personal Care
Business and
Finance
Computers and
Electronics
Construction
Creative
Services/Agency
Daily Deals/ECoupons
eCommerce
Education and
Training
Open
Click
Abuse
Unsub
45.4%
4.5%
0.058%
0.268%
43.8%
43.1%
5.2%
3.4%
0.038%
0.047%
0.222%
0.237%
32.7%
3.6%
0.068%
0.295%
32.6%
3.1%
0.041%
0.198%
32.4%
36.5%
2.7%
2.7%
0.041%
0.083%
0.202%
0.395%
41.9%
3.5%
0.045%
0.253%
19.3%
22.2%
1.9%
2.9%
0.019%
0.026%
0.086%
0.118%
36.1%
3.4%
0.036%
0.171%
14. Segment your database:
• Constant, loyal customers
• Prospective customers
• Old or “dormant” customers
• Etc, etc, etc…
15. What do you send to each segment?
• New customers
•
•
•
•
• Constant, loyal customers
• Prospective customers
Thank you for your purchase
Related products
Site intro
News, offers, contests for newbies
• Thank you for staying with us
• Loyal client bonuses, statuses, loyalty
programs
• Ask to share a review
• Related products
• Thank you subscribing
• Survey, questionaire
• Site intro, site’s range
• Old or “dormant” customers
•
•
•
•
Care and interest
Ask for feedback
Products related to previous purchase
News since their last check in
16. Abandoned shopping cart issue
In 30 minutes - a gentle reminder that the purchase was not
completed , to clarify the reasons why it is not completed
In 24 hours - remind that the store holds the selected
product for the buyer
In 2-4 days - we regret, the
items left in the cart are no
longer reserved
31. Kinds of letters and their delivery:
• Informational
• Transactional
• Promotional
• Triggered
• Regular
32. Regular informational letters:
•
Manual on correct exploitation
of the product, a selection of
interesting articles on the topic,
expert advice, an overview of
useful services, books, and
blogs.
40. Benefits of triggered messages:
• Stimulate repeated sales
• Reduce customer acquisition costs
• “Wake dormant” customers
• Allows you to reduce the abandoned shopping cart problem
• Build loyal and trusting relationship with your subscribers
• Save your time
84. Free online marketing audit
We would like to invite all you to take a free 10-15 minutes
personalised webinar for a quick audit of your website and
marketing campaigns by Google certified experts.
-
Quick usability audit of the existing site;
Quick SEO audit and review of existing analytics;
Audit of PPC campaigns;
Technical audit;
Best practices of conversion rate optimization;
General online marketing strategy insights.
Free online marketing audit
85. Thank you for your attention!
Anna Korolekh
Marketing manager
at Promodo
e-mail: a.moseva@promodo.com
Skype: ann.moseva
Dmitriy Makarov
Designer
at Promodo
e-mail: d.makarov@promodo.ru
Skype: aka_makar