This document discusses how to use onsite retargeting to monetize bouncing traffic. Onsite retargeting allows website owners to get a second chance to convince visitors who are leaving the site to complete a purchase or signup. It can recover up to 20% of abandoning visitors. The document provides examples of how companies use onsite retargeting banners or popups to redirect traffic, stop cart abandonment, promote discounts or giveaways, and make checkout more relevant to encourage completion. Onsite retargeting personalizes the messaging to be less pushy and show the most relevant information or offer to convince visitors to fully convert on the site.
4. Paul Ryazanov
With over 12 years of experience in
business development and marketing
Paul is currently working with startups,
business owners and brands to help
them start and success with their ideas
and products online. Being an expert
on ecommerce website promotion,
landing page optimization, and
conversion rates optimization Paul
speaks at such conferences as
PubCon (Las Vegas, Miami, USA),
Conversion Conference, Ecomtim
(Timisoara, Romania).
11. What can you expect?
Without retargeting With offsiteretargeting With offsite& onsite retargeting
Conversions Lost visitors Recovered by offsite retargeting Recovered by onsite retargeting
15. You have lots of things to communicate...
 Hundreds of categories
 Thousands of products
 Dozens of menu items
 Special offers
 Value proposition
 Etc.
27. Make the most relevant message
1. You can always show the most relevant message
2. Allows you to be less „pushy” on your content pages
Personalize
Your Messages
28. Summary
 With onsite retargeting you get a second
chance to convince your visitors
 You can recover up to 20% of your abandoning
visitors
 You can boost signups, redirect traffic, or stop
cart abandonment...