1. Advanced Search
Engine Marketing
Hudson Valley Digital & Internet Marketing Group
Presented By: Alex Miranda
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2. Basics in Place
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Create an HTML Site Map
Create an XML Sitemap
Go to XML-sitemaps.com to create both
Create a robot.txt file
Verify with Webmaster Tools
Google Analytics
Sync Webmaster Tools with Google Analytics
Title Tags
Meta Description
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3. Crawl & Validate
Determine where your site is by crawling and validating it. Check:
•HTML/XHTML CSS
•Accessibility (Section 508)
•Dead links
•Feeds
•Multiple browsers
•Multiple devices
Use: http://www.w3.org/QA/Tools/
http://www.quicksprout.com
http://www.internetmarketingninjas.com/seo-tools/
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4. Knowledge Graph
Understands facts about people, places and things and how they are all
connected
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5. Hummingbird Update
The new Hummingbird update looks at the query as a whole
not just keywords.
•Conversational search & long tail keywords
•More semantic
•Able to perceive
•Who, when, where & why
Prioritizes relevant content rather than keywords and backlinks
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6. The Answer Engine
Semantic search considers various points:
•Context of search
•Location
•User intent
•Variation of words
•Synonyms
•Generalized and specialized queries
Provides a more interactive, conversational or dialogue-based
search result.
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7. The Answer Engine
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Increases confidence in search
Allows to use voice search
Voice search is truly semantic
Has its own index
Supported in 42 languages
Will recognize accents
If you can say it, Google will find it.
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8. The Answer Engine
The key is to offer a service, product or in-depth information
that can be delivered in a search engine response.
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9. Structured Data Markup
• Provides open structured data to search engines to increase
search visibility
• Helps connect users with information they want and need.
• Earn your site greater trust
• Makes it easier for people to find you on the web
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10. Structured Data Markup
Schema.org Uses:
•Local: Postal Address, Telephone
•Person
•Events – shows, sports, movies, concerts, etc.
•Reviews
•Recipes
•Article summaries
•Content type identification (video)
•Any fact-based information
•New uses coming all the time.
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11. Structured Data Markup
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12. Structured Data Markup
Schema Creator:
•http://schema-creator.org/
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13. Structured Data Markup
Schema Validator
•Rich Snippets Testing Tool
•Chrome Plugin: Microdata Reveal
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14. Local SEO Factors
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City landing pages
Proper category associations
Physical address in city of search
Consistency of structured citations (NAP)
Quality/authority of structured citations
HTML NAP matching place page NAP
Quantity of structured citations
Individually owner-verified local Plus page
City, state in Places landing page title
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15. Citation Resources
• The Whitespark Local Citation Finder
• GetListed.org
• Professional organizations
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16. Link Building
Strategically join relevant audience communities
•Google Display Planner
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17. Link Building
Google Display Planner
Find relevant website you can build relationships with.
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18. Link Building
Join question & answer sites. Provide value.
•Answer.com
•Formspring
•Yahoo Answers
•Quora
•Wiki How
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19. 10 more ways to build Links
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CNN iReport – Read more about how to do this here
Craigslist – Read more here
Social bookmarking sites
Use super-sized images, photos and illustrations
Jump into trending discussions with thought leaders
Use Twitter often. Include relevant hashtags
intitle:”keyword” inurl:”links” to find relevant topics
Professional organizations – Chambers, meetups..etc
Create killer titles
Build relationships
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20. Lets Talk
Email: alex@marknetgroup.com
Twitter: @mralexmiranda
Facebook: www.facebook.com/prunderground
Google+: google.com/+AlexMirandaSEO
Web: http://www.marknetgroup.com
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