1. ::POOF::

2. THE NEXT BIG THING CHAPTER 2 CHAPTER 3 CHAPTER 4CHAPTER 1

3. $215BINFLUENCE OTHERS’ BUYING
$51BPERSONAL BUYING
CHAPTER 1 CHAPTER 4CHAPTER 2 CHAPTER 3
SENTENTIAE
COMPREHENSAM:
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IMPETUS COMMUNE:
80 to 100 million people.

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Name, Title
CHAPTER 1 CHAPTER 4CHAPTER 2 CHAPTER 3

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6. CHAPTER 2 CHAPTER 3 CHAPTER 4CHAPTER 1

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CHAPTER 1 CHAPTER 4CHAPTER 2 CHAPTER 3

8. UNIQUEUNIQUE
DIVERSITY
VALUES
SOCIAL NETWORKING
TIME SPENT
MEDIA USE
MEDIA CONTROL
MULTIPLE DEVICES
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61% 58%49%
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CHAPTER 1 CHAPTER 4CHAPTER 2 CHAPTER 3

9. UNIQUE
DIVERSITYDIVERSITY
VALUES
SOCIAL NETWORKING
TIME SPENT
MEDIA USE
MEDIA CONTROL
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61%
14%
19%
5%
70% 11%
13%
5%
White Black Hispanic Asian Other
1% 1%
CHAPTER 1 CHAPTER 4CHAPTER 2 CHAPTER 3

10. Ferri alienum duo cu.
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52% 30% – 1%
Being a good parent Having a successful
marriage
Becoming
famous
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UNIQUE
DIVERSITY
VALUESVALUES
SOCIAL NETWORKING
TIME SPENT
MEDIA USE
MEDIA CONTROL
MULTIPLE DEVICES
CHAPTER 1 CHAPTER 4CHAPTER 2 CHAPTER 3

11. Smart Phone
Television
Netbook/PC
CHAPTER 1 CHAPTER 4CHAPTER 2 CHAPTER 3
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12. CHAPTER 2 CHAPTER 3 CHAPTER 4CHAPTER 1

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CHAPTER 1 CHAPTER 4CHAPTER 2 CHAPTER 3

14. HOMEWORK
DECISION MAKING
TECHNOLOGY
GPS
CAR APPS
THE DENTIST
WOMEN
UPGRADES
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0–4 Hours
5–9 Hours
10–20 Hours
21–30 Hours
30+ Hours
32%
18%
29%
6%
15%
CHAPTER 1 CHAPTER 4CHAPTER 2 CHAPTER 3

15. HOMEWORK
DECISION MAKING
TECHNOLOGY
GPS
CAR APPS
THE DENTIST
WOMEN
UPGRADES
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78%agree
CHAPTER 1 CHAPTER 4CHAPTER 2 CHAPTER 3

16. Microsoft Facebook Twitter The Media
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CHAPTER 1 CHAPTER 4CHAPTER 2 CHAPTER 3

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