ABOUT UBER TECHNOLOGIES
Founders: Travis Kalanick and Garrett Camp in 2009.
Services: Economy and luxury rides, food delivery, package delivery, freight
transportation and rental ridership.
Company Headquarters: San Francisco, California, United States.
Seed Funding : $44.5 Million (On official launch in 2011)
Company Valuation: Over $70 Billion.
Number of Users: More than 75 Million.
Average number of daily Uber Trips: 1 Million
Largest ride sharing
Surge Price Technology
Customer to driver
Dependency on workforce
Highly dependent on
High investment rate
High growth rate
Customer and employee
Competitions from Lyft
Costly legal formalities.
MISSION STATEMENT : “Transportation as reliable as running
water, everywhere for everyone”.
VISION STATEMENT : “We ignite opportunity by setting the
world in motion.”
Different cab models to cater to
Uber has not limited itself to a particular
segment of cars or to a particular segment of
people. There is Uber X, Uber Black for those
who love to travel in a black car, Uber Taxi for
those looking for cost-efficient solutions and
Uber SUV for those who want luxury.
Surge Pricing Technology:
Variation in cab fares according to
situation is an important aspect of
their planning and strategy. It holds
a price surge technology patent in the
Other Uber rides:
Uber has come a long way from cabs. It
now offers boats, helicopters as well as
some other transportation means on
demand. However, these means are
available in selected geographical
Uber is a classical Weberian hierarchy given by Max Weber, based on a
vertical, linear understanding of superiority and subordination.
At the bottom of the company are the drivers who lack employment
protection, have no official wage.
Above the drivers are the founders and management who set the rules and
aims of the organization and impose their decisions on the drivers.
RECRUITMENT OF DRIVERS
The driver must possess car’s
documents including RC and
The driver must have an active
phone number, savings/current
account along with identity and
The car’s condition is also examined
during the process.
RECRUITMENT OF EXECUTIVES
Uber generally recruits people with
creative and analytical skills.
It executes various off campus and
referral drives to recruit members. It
also has a dedicated Careers
section on its website so that
candidates can apply directly and
Situational interviews : Real life scenarios along with a
Skype interview of 2 hours duration which focusses on
creativity and critical thinking.
Behavioral Aspect : Interview with HR Manager of 15
minutes duration to check the candidate’s adaptability and
Technical knowledge about Finance, Operations and
Design is also examined by a professional with a moderate
level of difficulty.
TRAINING AND DEVELOPMENT
Partnership with Maruti and National Skill
Development Corporation (NSDC) with an
aim of creating 1 million livelihood
opportunities in India (UberSHAAN)
Uber Training Videos : Helping drivers
understand do’s and don'ts, better
communication skills and good practices
while riding for Uber.
Off Shore Training : Making new employees
familiar with job environment and culture.
Setting up earning goals to tell drivers they're close to
hitting target when they try logging off.
With Quest, you can make extra money if you
complete a target number of trips in a set time period.
Example: Earn $40 extra for completing 40 trips
Uber has opened 33 Greenlight Hubs to distribute
disposable ear loop masks and other supplies for free.
Uber openly promotes freedom to work, freedom to
innovate and even the freedom to experiment, within
Uber executes data-driven decisions.
Uber’s three main performance metrics are
the driver’s rating, how many rides the driver
accepts, and how many times they cancel a
Uber’s algorithm rewards drivers with higher
Feedbacks from customers help Uber to
keep a check on its drivers about any
misbehavior or misconduct.
APPROACH TO COVID-19;
Globally Uber had to slash 6,700 jobs but it has recently resumed fresh hiring for
select job profiles.
Gross bookings fell by 73 percent and as a result the company lost $1.8 Billion
Uber announced financial assistance policy which provides up to 14 days of
financial assistance to drivers diagnosed with an active case of COVID-19.
In some markets, Uber is providing free transportation for frontline healthcare
workers, helping them get to and from patients’ homes, as well as between
It partnered with airports to disinfect cars before every trip.
Uber is successful because it found some very specific needs that were not
being met by traditional taxis or car services.
Keeping in mind the safety of the passenger, Uber also sends you the name of
the driver and his/her picture so you know who to expect.
Passengers get high-quality service: they always know the price in advance.
Many drivers consider this taxi app a great opportunity to earn more money.
Word of mouth strategy.