3. Cloud Computing
• Delivery of computed services over the internet.
• A Computing type that relies on sharing computing
resources rather than having local servers or personal
devices to handle applications.
• Services such as servers, storage & applications are provided
to an organization over the Internet.
4. Evolution of Cloud Computing
• It started evolving in the 1950s with mainframe computing.
• The concept of virtual machines (VMs) was created around 1970.
• In 1990s, virtualized private network connections were offered by
telecommunication companies.
• The evolution of cloud computing is briefly explained below:
– Grid computing: Solving large problems with parallel computing
– Utility computing: Offering computing resources as a metered service
– SaaS: Network-based subscriptions to applications
– Cloud computing: Anytime, anywhere access to IT resources delivered
dynamically as a service
5. Classification of Cloud Computing
• IaaS - Infrastructure as a Service. A model which outsources
the equipment to support storage, hardware, servers and
networking components.
• PaaS - Platform as a Service. A model that rents hardware,
operating systems, storage and network capacity over the
Internet.
• SaaS - Software as a Service. A software distribution model,
hosted by a application service provider that is offered to
customers over the internet.
6. Types of Cloud Computing
• Public Cloud
Its a model where services are offered over the Internet that is
open for public use, on a pay-per-usage basis.
• Private Cloud
It’s a model where the services are offered to a single
organization, managed internally or externally by a third party.
• Hybrid Cloud
It’s a model that is a mix of public and private clouds.
• Community Cloud
Its an infrastructure shared by several organizations supporting a
specific community.
8. CRM
• Customer Relationship Management (CRM) is a strategy that
helps a business to manage its customer & sales relationships.
• CRM is focused on customer interaction and designed in order
to optimize revenue, profitability and customer loyalty.
• CRM application activities are standardized, automated and
shared across organizations for improving customer interaction
of the companies.
9. Purpose
• The most obvious purpose of customer relationship
management is to help a business retain its customers.
• It helps the business understand what needs to be done in order
to get more customers.
• To reduce costs by managing costly complaints and finding out
what services are useless / useful for the customers.
10. Fundamentals
• Retaining the existing customers and building a relationship with
other value-adding allies is critical to any corporate performance
these days.
• Businesses compete multiple product offered, created or
delivered by networks, alliances and partnerships.
• CRM recognizes that long-term relationships with customers is
one among the most important assets for any organisation.
12. Understanding CRM Terminologies
• Accounts – an organization or a company that you want a
business relationship with. Like a prospect, partner(s),
competitor(s) or re-sellers.
• Contacts – any individual from database associated to specific
accounts.
• Leads – contacts received from different sources.
• Opportunities – the potential sales deal that you want to track
from the lead.
• Report – Real time summaries based in the information.
13. SalesForce
• Salesforce, headquartered in San Francisco, California, was
found in 1999 by Marc Benioff & Parker Harris.
• It’s a global cloud computing company.
• Salesforce is known for its Customer Relationship
Management (CRM) product.
• It’s expanded into the ‘Social Enterprise Arena’.
• Most innovative company – No.1, Forbes Magazine.
• Best 100 companies to work for – No.7, Fortune Magazine.
14. Why SalesForce
• Affordable: delivers a CRM for Nonprofit organizations at a
low cost.
• Accessible: allows you to reduce the need to upgrade and
maintain hardware and expensive networks.
• Complete Solution: includes Sales, Marketing, Service and
Partners for better solutions.
• Security: provides a safe environment for your data.
• Fast: Results are achieved fast due to focus on innovation.
15. SalesForce Products
• Sales Cloud - Sales force automation and CRM
• Service Cloud - Customer service, support, and help desk
• ExactTarget Marketing Cloud - Email, mobile, social, &
website marketing
• Salesforce1 Platform - Cloud application development
• Chatter - Enterprise social network
• Work.com - Sales performance management
17. Pros & Cons of SalesForce
• Pros
– Proven innovator.
– Simple user interface.
– Delivering technology.
– Covers all stages of customer lifecycle.
• Cons
– Competitively weak in SaaS CRM industry.
– Fewer international data centres than competitors.
– No scope beyond CRM solutions.
– Solutions for only B2B no CRM for B2C.
19. Who can Learn
• There are different types of jobs available in Salesforce, based on
your preferred job type and role, you should go for the specific
training track(s).
• The job role can be decided based on the following:
– For Fresher's – based on area that they want to venture in.
– For Experienced candidates – based on qualification, work
experience & the role that they have been / want to pursue.
• For a developers with programming knowledge, Choices are:
– Administration – ADM 201 for admin training
– Basic Developer – DEV 401
– Advance Developer – DEV 501
– Technical Architect – DEV 601
20. Who can Learn
• For a candidate without programming knowledge, Choices are:
– Administration – ADM 201 for admin training
– Basic Developer – DEV 401
– Sales Cloud Consultant
– Service Cloud Consultant
• For a candidate with little programming knowledge,
– You can set your path for career development journey in
SalesForce cloud computing
– Begins the training on Administration ADM 201 certification
– Then gradually venture into other tracks based on your interest
area and opportunity you want to have.
21.
22. Job Opportunities in SalesForce
• Microsoft – Cloud computing to create 2 million jobs in India
and nearly 14 million new jobs worldwide by 2015.
• Gartner – Cloud market is expected to grow at an average of
50% every year till 2015.
• TOI – Enterprises used to spend about 32% of their IT budget
on in-house hardware in 2011, but that is down to 24% in
2012.
• IDC – The Indian Cloud Market may grow by more than 70%
• HCL – The industry ready workforce for new domains like
cloud and mobility may be as less as 5.7% of the current IT
workforce.
• 65% US companies are using cloud based solutions as on
today.
23. Job Opportunities in SalesForce
• 159% growth in demand for salesforce.com talent since 2009.
• 20 lacs new job will be available in India in next 1 year.
• Salesforce.com and Oracle announced a comprehensive 9 year
partnership encompassing all three tiers of cloud computing –
Applications, Platform & Infrastructure.
*Source:http://www. http://talentneuron.com/
24. Salary Trends in SalesForce
*Source:http://www. http://indeed.com/
25. Salary Trends in SalesForce
*Source:http://www.http://developer.salesforce.com/
