Traditional marketing focused on the 4 Ps and required large budgets and constant advertising for success. However, consumer behavior is evolving as most product searches now begin online, influencing a significant portion of retail sales. As a result, marketers must adapt to changes in how consumers research and buy products. This includes utilizing new trends in internet marketing, e-commerce, and social media to engage consumers and remain competitive in today's dynamic market.

2.  Traditional Buying and selling-
 The main focus was on the 4 Ps.
 Marketing required huge budget and time to
ensure positive results.
 The recipe for success included, high budget,
constant advertising.

3.  The
following are a various media for
marketing;
 TV and Radio
 Newspaper, Magazines, Posters and Billboard
 Mailers or Flyers

4. TRADITONALMARKETING INTERNET MARKETING
• Focuses on •consumer focus, targeting
product or service based consumer interest
usually use it's product or service The Internet Marketing
unique point to differentiate differentiates itself by offering
itself from it's competitors. Limitless assortment of products.
However, in today’s dynamic
market, every other brand’s
have competitors offering the
similar features and slowly this
method will fade away.

5.  Consumers Are Evolving
 Statistics prove consumers are changing the
way they research and buy. Eighty percent of
all product searches begin online, whether
the product is to be purchased online or in-
store, reported in early 2010

6.  Research indicated that the Web influenced
$937 billion in U.S. store sales in 2009,
Forrester reported, and that figure is
projected to reach $1.3 trillion by 2013 -- or
about one-third of total retail sales.

7.  Sixty-four
percent of consumers are using
multiple sources for their research including
reviews, physical stores, online stores and
search engines;

8.  http://www.youtube.com/watch?v=d4aijRJF
Oq4

9.  As technology grows so to did E- Commerce
 Within E- Commerce there are major changes
taking place.
 Marketers must adapt to changes.

10.  Even Ecommerce is experiencing evolution.
 http://www.youtube.com/watch?v=IZp_X5IQ
gIU
 There have also been changes in E-
Commerce as the new trend is Social Media.

11.  Socialmedia is new marketing:
 http://www.youtube.com/watch?v=0eUeL3n
7fDs&feature=related
 However, marketers must consider, the
growth of technological change, the main
question is? Are Marketers

12. Social media
http://www.youtube.com/watch?v=tTq5dExFU
Rc&feature=related
 http://www.youtube.com/watch?v=quO-
sxqFYcE&feature=related

13.  The question is are businesses ready to
change to keep up with changing trends?
 In order to be as successful as those big
companies, businesses must be willing to
evolve with technology.
 As a marketer what do you see as the future
of e commerce?

14.  http://www.youtube.com/watch?v=iReY3W9
ZkLU&feature=related