This document outlines the top 10 marketing mistakes that small businesses make. These mistakes include not developing a marketing plan, not defining a marketing budget, not targeting a specific audience, having no clear or consistent message, believing the product will sell itself, not defining the product's benefits, underestimating existing customers, thinking advertising is marketing, ignoring public relations, and expecting too much too soon. The document stresses the importance of integrated marketing strategies that include advertising, branding, and public relations to establish name recognition, educate customers, and distinguish the business from competitors.

1. THE TOP 10 MARKETING MISTAKES SMALL BUSINESSES MAKE

2. Marketing 101 Knowledge is Power!!!

6. Why Use Marketing ? create an image encourage trial increase awareness support sales customer service provide information