17. With deeper insights into people’s emotions
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Exploring emotional, social and behavioral drivers of people. Understanding the
interactions, interests and motivating factors that inspire to take action.
18. Bottom-up insights that move ongoing relationships
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Create demand by differentiating yourself. Generate loyalty by servicing those who come to
you. Build relationships by joining the genuine pursuit of others.
19. Social context, media & lifestyle behaviors
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sDigging to understand how different target groups communicate, live, play and interact
with one another. Media behaviors, interests, social technologies and environments.
20. INVENTORY
Define your business goals, competitive dynamics and available marketing channels and resources
OBSERVE
Map the customer journey in relation to your category, products/services, brand and specific marketing
channel(s) via innovative research methods
ARCHITECT
We’ll map findings across the customer journey and develop media and message pathways to connect with
your most important stakeholders over time (right place, right time, right message)
Discovery + Metrics
CONCEPT & CO-CREATE
Ideate (across your enterprise and with your customers) optimal solutions to deliver on the specific needs
identified across specific phases of the journey using facilitation techniques and software
ALIGN AND EVALUATE (ROI Framework)
Define the metrics to track progress based on overall business goals, customer outcomes and specific
communication “jobs” assigned to each tactic deployed across the journey
OPTIMIZE (Agent-Based Simulation)
Measure ROI and simulate what-if scenarios for new/innovative ideas using a virtual marketplace of cost
experiencing the journey