The document provides an executive summary and business plan for "Baag Bistro", a proposed combination garden and restaurant in Indore, India. Key points: - Baag Bistro will provide a soothing garden environment along with healthy food options, kids' play areas, meditation spaces, gym facilities and more. - The business aims to satisfy customers of all ages while also creating jobs and operating profitably through affordable pricing. - Detailed sections outline the concept, facilities, target markets, competitive analysis, operations, marketing strategy and organizational structure.

1. BUSINESS PLAN
“Baag Bistro”
EXECUTIVE SUMMARY-: We are launching first time in Indore “Baag Bistro”, the wonderful combination
of a garden (park) and a food Store. Baag means garden and Bistro a small restaurant. Food is the basic
necessity. If we eat well, then other things automatically become fantastic. It is the place where you
will have a garden, swimming pool, Healthy Food, kids play zone, Meditation area, Gym facility, study
area and other outstanding amenities, Everything you want, you desire…
Affordable prices, creating employment opportunities, environment friendliness, Satisfaction of
our customers are our main objectives. Our main targeted Customers are Senior citizens, Students,
newly married couples, Outsiders, peace lovers etc.
In all Our “Baag Bistro” is “Paradise on this Earth”.
BUSINESS DESCRIPTION-: Our business “Baag Bistro” is about nature and Healthy food. This field not
only generates profits but also give satisfaction to people.
Innovative Idea -: “Baag Bistro” is full of innovative features. Our idea is to provide best Food and
services to Indorians. The feel, which they had never before. The innovative concept of “Baag Bistro” is
hidden in its name i. e. fusion of garden and a eatery. “Baag Bistro” is situated in the center of Indore city
in a calm and quite atmosphere so that each and every person can come and enjoy with us.
The work of “Baag Bistro” starts from the Morning. In the cozy atmosphere we are providing the facility
of Morning Walk, jogging, Exercise, Yoga, Meditation. After the walk our customers can have-:
 Herbal tea
 Soups
 Black tea
 Milk
 Sprouts
 Juices
 Nutritious Breakfast
 Healthy salad
All at AFFORDABLE PRICES.
Precaution is better than cure therefore we have
 First Aid facility
 Dietitian
 Medicines
 Doctors
All time with us

2. After the wonderful morning walk and outstanding breakfast “Baag Bistro” is ready to serve mouth-
watering lunch. Lunch is full with varieties of Indian food, a food like Maa ke hatho ka khana. THE FOOD
IS TASTY but it is full of nutrition, because our aim is to keep our customer healthy.
In the evening tasty and wholesome dinner is again ready from the hands of Master Chefs. You can
enjoy the Headphone Parties also in the grand hall.
Headphone Party is a Party which is free from “Noise pollution”. There is an Individual Headphone for
every person and they can change the volume as per their wish. So It is a party where everyone is
enthusiastic and dancing in own way, without any Clamor.
a) Objective -: Our main objective is to make our customer feel delighted
 Customer Satisfaction -: Customer Satisfaction and customer delight is our main objective
“Baag Bistro” is the place fully dedicated to its customers. The Health of our customer is our
wealth.
 Employment Opportunities-: Generating a large no. of employment opportunities is
also our aim. “Baag Bistro” is providing job to each and every class of personnel i.e.
persons from upper to lower level are getting benefit
 Managers
 Suppliers
 Designers
 Chefs
 Doctors
 Dietitian
 Waiter
 Gardeners
 Interior designers
 Other laborers
So along with the satisfaction of our customers, we want our Human
resources feel satisfied too. “Employees are the assets for an Organization”.
 Purity and Healthy food-: Our Ultimate aim is to provide Healthy, Pure and fresh food
to our customers. Our food is prepared in a hygienic environment. The food is made
from pure and fresh material i.e.
☺ Pure oil
☺ Best Quality kirana material
☺ Pure Milk
☺ Best Quality Grains
☺ Cooking at low temperature
☺ Fresh vegetables
b) Profit-: Profit making is the ultimate of every business, without profit nobody is there to
sacrifice his/her precious time, money and energy. So a balance between profit and Affordable
prices is our aim.

3. c) Future Projects -: Today we have “Baag Bistro” in Indore only but our future planning is to
expand our business in the area of Madhya Pradesh. We are desirous to provide our delicious
food and services to whole Madhya Pradesh and after some years we have a dream to be the
biggest organization of the nation.
d) Other Objectives-:
 Best Service at minimum cost
 Eco friendly raw materials
 Proper facilities and amenities
 Best Quality
 Nutritive Food
 Healthy Environment
 Congenial Environment
 Safety and security
REASON FOR Choosing “Baag Bistro” -: It is the field of my choice because, I feel that our
colonies are devoid of gardens which are full of amenities and facilities and for delicious food
people are compelled to go far and after huge bills, also they are not satisfied.
That’s why only I have chosen the concept of “Baag Bistro” where a person can not only
enjoy the soothing atmosphere of garden but also the mouthwatering and nutritive dishes. Its
for sure that people will not hesitate to spend money in “Baag Bistro”.
So this field gives immense pleasure to both Consumer and owner and also the persons
involved from initial stage are benefited this small but heart touchy talks are really enough to
opt a field where we work as per the expectations and imaginations of others
MAIN FEATURES-: These are some amazing features of “Baag Bistro” which would make your heart feel
good and enthusiastic
 Features of Garden:
 Close to nature Experience
 Meditation Area
 Path for Morning walk
 Temple
 100% Secure
 Environment Friendliness
☻ Lush green gardens
 Beautiful Kids Play Zone
 Health is Wealth Gym Facility
 Swimming Pool
Today’s Trend-: “Fast Food is Out and Fresh Food is In”
 Features of Restaurant-:
 Outstanding Chefs
 Appetizing Food
 Affordable prices

4.  Family like Atmosphere
 Best quality
 Fresh and Nutritive food
a) Variety of nutritious soups
b) Salads
c) & different variety of other foods
 Special Menu for everyone whether old, kid or young
 Features of Hall-:
 Huge Area
 Place for Celebration of
o Birthday parties
o Anniversary Parties
o Engagement Parties
 Dance Floor
 Head Phone Parties
 Splendid Interior
 Other Features -:
 Study Area ( separate for boys and Girls)
 Crèche ( A beautiful place designed especially for babies)
 100% security guaranteed
 Availability of Experts like doctor, dietitian round the clock
 Huge Parking
That’s why “Baag Bistro” is a concept one of its kind.
COMPETITIVE ANALYSIS-:
 Existing Competitors-: Although our features are exclusive, These places can indirectly
influence my business
 Crown Palace
 Celebrations
 Future Competitors-:
The restaurants or gardens of present can turn themselves in to a place like “Baag
Bistro”, that’s why these are our future competitors
 Strategies to Compete with them-: We are first to introduce a place like“Baag Bistro”
with the exclusive and novel features all at one place. No one remembers who the
second is, We only remember the first.
 Splendid Facilities at minimum prices
 Beautiful Interior design and furniture
 Special discounts for the actual needy Customers
 Various Offers, Lucky draws and attractive prizes
 A great aid to students
 Availability of doctors and experts round the clock
 Wide range of Food
 Best quality in every terms
 Luxurious Facilities for higher class

5.  A feature only one of its kind Counseling Experts in case of Tension, Decision
making , Studies, Disease etc
 Regular cleaning of the whole Premise No mosquitoes, No Disease, Happy lives
 Many things at one place
 Event managers who can plan your parties
 Mouthwatering dishes in great variety
 Fully according to customers
Therefore our Innovative idea is our strongest strategy to compete.
We can bet you that we are introducing exclusive facilities which our competitors have never been
thought of.
 Business Environmental Conditions-:
The location of “Baag Bistro” is really marvelous, The Geographical area is good.
 In the center of the city
 100% Security
 Peaceful Environment
 Greenery i.e. close to nature
Genuinely Amazing!!!!!!
MARKET ANALYSIS-: The analysis of market conditions is really an important and crucial task.
 Targeted Customers-: Our main target Customer is a COMMON MAN
 Working professionals
 Old aged persons
 Outsiders
 Hostlers
 Working professionals
Baag Bistro
Garden
Health and
Peace
Restaurant
Food and family
atmosphere
Hall
Parties

6.  Students
 Infants
 Peace seekers
 Kids
 Women
 Food lovers
 Newly married Couples, who have just entered their second lives. These people
will definitely feel cozy here
COMMON MAN is our main target. The facilities provided in “Baag Bistro” are best but at
affordable price which every common man can afford.
 Outsiders-: The person who seek such place where they can have breakfast, lunch etc. It’s
actually a home away from home. I just want that rather than spending precious time on Social
Networking Sites people must spend their time with us “Baag Bistro”.
 Working ladies can leave their small babies with us and we have lovable baby sitters to take
care of them. We will provide them
☺ Love and affection
☺ Milk
☺ Toys
☺ Baby food
☺ Fruits and juices and many more
 Newly married couples especially, working professionals are unable to cook food on their own.
They want everything ready, So “Baag Bistro” is ready to serve them everything whether it is
breakfast, Lunch or dinner and the food would be similar to Home like Maa ke hatho ka khana.
o Children (age 8-18) in today’s era of nuclear families the security of the children is a great deal,
many times a child has to pass their whole day alone. So to avoid these Situations parents can
leave their children with us. The child can ☺study, ☺enjoy, ☺eat, ☺drink and ☺relax with us
and the parents can scot freely finish their works. If kids want we can provide a video chat with
their parents.
 Old aged persons can come to “Baag Bistro” for
☺ Morning walk
☺ Health drinks
☺ Fruits
☺ Sprouts
☺ Nutritious food
☺ Support
☺ Stress free environment
 Students can be in “Baag Bistro” for studies. We are providing them a peaceful atmosphere
where they can concentrate on their studies and achieve excellent results. They can have
Coffee, Juices, Fruits, snacks, Milk, Health Drinks in between. There is a separate study room
for boys and girls.

7. Our USP (Unique Selling Proposition) -: Our USP is the wonderful combination of a Baag and a Bistro”
and it’s amazing and multipurpose facilities . It is fulfilling the needs of today’s busy lives where
everyone wants everything spontaneously with “No Hurries and No Worries”.
☺ Trust and Reliance
☺ Location in the center of the city
☺ Quality and Nutritious food
☺ Caring employees
☺ Students can study here
☺ kids can enjoy here
☺ small babies are secure here
☺ Old aged persons can feel peaceful here
These unique and exclusive features are actually one of its kind. “Baag Bistro” is
catering the needs of everyone a small kid to old aged persons. Extra ordinary feature
all at one place i.e. “Baag Bistro” is our USP. Genuinely Amazing!!!
 Survival Strategy-: It’s true that to start a business is easy but to survive here is difficult.
Each and every second you have to survive for Existence. Our Strategies to survive-:
 Customer Satisfaction -: If our customers would be pacified then it would be
much easier to survive in the business.
 Friendly attitude with employees so that they can’t think about quitting their
jobs because Employees are the assets of the organizations, without efficient
and trusted human resources , it is impossible to survive in the market
 Sometimes it is necessary to sacrifice our individual interest in front of Public
Interest. it helps us to survive in future markets.
 Accomplishing social responsibility -: To survive in the market it is necessary
that society has a positive image of the organization, we accomplish our social
responsibilities from time to time, it would definitely help us to survive and grow
in the Market.
 Arranging Medical Camps through Expert Doctors and the food will be provided
to them as per their Health
 Sales Strategy-:
“There is no perfect strategic decision. One always has to pay a price. One always has
to balance conflicting objectives, conflicting opinions and conflicting priorities. The best
strategic decision is only an approximation and a risk” ●Peter F. Drucker
 Competent Sales Executive with excellent communication skills and knowledge.
They really make our sales reach sapphire heights.
 Our caring employees-: Our employee will take care of you; they can play various
roles according to different situations.
☺ Friend
☺ Philosopher
☺ Guide

8. ☺ Body Guard
☺ Care taker
☺ Sharer
 Lowest Prices-: The sale of any product will automatically increase if there is low
price and high Quality. So our strategy is for the first 4 months our price will be
very low with attractive offers and slowly variations in the prices will take place. It
is possible through the direct contact and elimination of mediators.
 Different menu for different customers-: “Baag Bistro” has wide range of Indian
foods for various customers. They can opt any menu as per their needs and
desires, Taste and preferences. The food is full of nutrition
 Customer is everything
 A special facility of beautiful Kids play zone is a strong sales strategy, Children can
play and their parents can enjoy” Candle Light dinner.”
MARKETING STRATEGY-: Our Organization “Baag Bistro “is about catering food to the people in a
soothing and natural environment.
 Price-: The price decided for various menus and service is as follows
Heads Price
1. Membership charges Rs. 3600 per annum
2. Healthy Breakfast Rs. 50 per person
3. Lunch Rs.200 per person
4. Dinner Rs. 200per person
5. Entry Charge for a day Rs.30 per person
6. Panchkarma ( for 10 days) Rs. 3000 per person
Other Charges of Parties, food and beverages and other services varies according to
situations and events.
 Promotion -: Promotion will be done by
 Advertisements-: Advertisements through
☺ Television
☺ Radios
☺ Billboard on the highway
☺ Newspapers
☺ Pamphlets
 Trade Shows and Fairs
 Presentation in Seminars
 Mouth Publicity-: The person who be with us once will surely tell their friends and
relatives to visit “Baag Bistro “
 Providing magazines, brochures and information.
 Full information on just one call (Toll free no.)
 Place-: As told earlier our place is as per the requirements of customers.
 Located near the city
 Peaceful Atmosphere

9.  A place which is secure
 Close to nature
ORGANIZATION (HR PERSPECTIVE) -: The organization of “Baag Bistro “is as follows
 Hierarchy of restaurant- :
 Human resources involved in Garden Area-:
OPERATIONS/ LOGISTICS -:
 Logistics- Logistics is the process of getting products and services where they are required
and when they are desired. Effective Logistics Management of “Baag Bistro” is helpful in
CEO/ Owner
Finanancial
Advisor
CA
Juniour
Accountant
General
Manager
Assistant
manager I
Door Staff
Wait staff
Executive
Chef
Kitchen
Manager
Line and Prep
cooks
Dishwashers/
Porters
Investors
HR involved
in a Garden
Yoga
Specilaists
Horticulturist
Gardener
Doctors Trainer
Other
Laborers

10. meeting Customer expectations
Raw Materials include-:
 Grains
 Milk
 Confectionaries
 Kirana Material
 Oil
Firstly the raw material will be purchased, then the raw material will be turned in to finished products
and then the product / service will be delivered to the customers and then Customers` feedback will be
taken. After that the product/service will be provided strictly as per the taste, likings and preferences of
customers.
 After sales services -: If our Customer / members are unable to come to “Baag Bistro”
because of some or other reason we are ready to provide our services to Home. Home
delivery services of Food, Lunch, Breakfast, Dinner, juices etc. are available to our
Customers
FINANCIAL STRATEGY -: Finance is the life blood of the business. It is the basic necessity to start a
venture. The Financial management of “Baag Bistro” is as follows-:
 Requirement of Funds-: Estimated amount Rs. 4500000. We have our own 5000sq.ft. of land,
So there is no need to purchase a land.
Name of Place Total Amount
Garden 400000
Hall 840000
Restaurant 1120000
Swimming Pool 240000
Crèche 480000
Parking 200000
Equipment, plate, chair, Table, freeze etc 1000000
Raw material 200000
Miscellaneous 20000
Total 4500000
 Rotation of Funds – Money will be received from membership Charges and others
Procurement of
raw material
Operations/
cooking
Delievery of
Product/service
to customers

11.  1000 members =2500/yr Fees = 2500000
 50 Rs. for morning Breakfast
 200 Rs. for Food
 Entry charges Rs. 30 per person ( for Non Members)
 Other charges would be according to different situations and events
 Babysitting Rs. 1000 per month for members only(including Food and others)
 Study Area Rs. 800 per month for members only(including snacks, juices
and others)
Note: Study area and crèches are free for our members but it will not include Food and Beverages.
 Portfolio of Capital-:
 Fund Allocation from where and Why? -:
Self-Investment of 20 lakhs and the rest of the money would be generated as a loan from HDFC bank as
it is the most trusted bank of ours.
Accomplishing Social Responsibility-: Along with Profit and customer satisfaction we fulfill our social
responsibilities too. To discharge our Social Responsibility we performs the following tasks-:
 Organize Award Functions-: Every year we organize Award Functions and give Awards in the
following categories.
 Awards to meritorious students
 Wonderful Baby Award
 Superb kid Award
 Best Couple Award
 Honorable Senior Citizen Award
 Most promising Employee Award
 Expert Chef Award
 Best Waiter Award
 Most regular employee Award
 Free books to the needy students
 Funds to NGO’s
 Participation in fighting social issues such as
Capital
Personal savings Loan
Funds from
Family and
Friends

12.  Dowry
 Child labor
 Corruption
 Women feticide
I can conclude my Business Plan of “Baag Bistro” in few words that we are the
Organization which is best in each and every matter whether it is Food, Customer
satisfaction, Innovativeness, Social Factor, natural Factor and many more…
So It is my Short and simple Business Plan…
Regards
Purvi Jain
BBA V SEM
Shri Cloth Market Institute of Professional Studies