The marketing of products or services using digital channels to reach consumers.

1. Submitted By:
Pushkit Arora
Radha Govind
Engg. College
Final Year

2. DIGITAL
MARKETING
AN EMERGING
FIELD OF
DIGITAL INDIA

4. Table Of Contents
• Introduction
• Objective
• Nature of Job
• Current Scenario
• Elements
• Where to Study?
• Where to look
for the Job?
• Impact

5. • Remuneration
• Excelling your Skills
• Traditional
Marketing v/s
Digital Marketing

6. INTRODUCTION
• A type of marketing used to
promote products or services
• Used to reach consumers using
digital channels
• It includes mobile phones (both
SMS and MMS), social media
marketing, audio-video clippings,
PPC etc.

7. • It refers to various promotional
techniques deployed to reach
customers via digital
technologies
• It reducing costs and enhance
the reach.

9. OBJECTIVES
• To show various elements of digital
marketing
• Basic comparison between
traditional and digital marketing
• Various forms of digital marketing
and its impact on sales, marketing &
branding activities
• Advantages of digital marketing for
end consumers.

10. NATURE OF JOB
• Basic knowledge of web design and
how web pages work
• An understanding of search engines
• Knowledge of fundamentals and best
practices in Marketing
• Some copywriting skills that will help
in the creation of good content for
websites.

12. CURRENT SCENARIO
• Business house are facing new
challenges and opportunities
within this digital age.
• To attract customers and
allowing them to interact with
the brand through digital
media.

13. ELEMENTS
Online Advertising
Email Marketing
Social Media Marketing
Text Messaging
Affiliate Marketing
Search Engine Optimization
Pay Per Click(PPC)

14. WHERE TO STUDY?
 IIM Kolkata offers a course in E-commerce .
A one-year postgraduate diploma course is
provided by Acharya Institute in E-
commerce .
 Another postgraduate diploma provided by
Chhattisgarh University is in Internet
System and E-business.
An MBA in International Business and E-
commerce is available too with Alagappa
University..

16. Where to look for the Job?
 They are mainly in marketing agencies
and consultancies that provide these
services to clients.
 Some companies have established
themselves as specialist agencies that
only provide SEM solutions.
 Digital Marketing hubs have come up
in the last few years in New Delhi,
Gurgaon and Noida.

17. IMPACT
It will minimize the marketing costs by
transforming from traditional/offline
marketing.
Online marketing also will increase your
product and awareness of your business .
Promoting your business online eventually
will lead to an increase in product sales
because you do the right targeting.
Brands can now be direct sellers, content
producers, bloggers, tweeters and even
friends without having to rely on media to
deliver those messages.

18. REMUNERATION
 Salaries are not as high as one can
command in the same field in the USA
and UK,.
 A fresher in the industry may be able to
command Rs.12,000 to Rs.15,000 per
month.
 A lot depends on how much knowledge
and expertise the professional would
have managed to gather in their years
in the industry.

19. EXCELLING YOUR SKILLS
oAs the industry is ever changing and highly
dynamic, it becomes essential to never
stop learning in the digital world..
oPinterest can be used by marketers to
create interest and shares for products.
oPinterest is a content-sharing service that
allows, through social networking
features.

20. TRADITIONAL MARKETING V/S DIGITAL
MARKETING
Traditional
Marketing
Digital
Marketing
• Local Hoardings
• Handbills in
Newspaper
• Cycle Campaign
• Tele-Marketing
Calls
• Banners on Auto
Rickshaw
• Websites
• Social
Networking Sites
• Video Marketing
• SMS
• Google Ads