Jimmy choo,histpry of jimmy choo,Uggs, H&M,Luxury shoe,Brand Personality.

1. -By
Vandana Puttaparthi
Brand Personality

2. Brand Personality
 Brand personality is nothing but personification of the brand.
 A brand personality is something to which the consumer can
relate to his or her traits
 An effective brand will increase its brand equity by having a
consistent set of traits.
 This is the added-value that a brand gains, aside from its
functional benefits.
 Brand personality also defines the relationship that a consumer
has with the brand
 Brands helps it’s consumers to express their identity

3. Jimmy Choo
 Jimmy choo was founded by both jimmy choo and his niece
sandra choi , his creative director.
 Jimmy choo was born in Penang, Malaysia in 1961 into a family
of shoe makers, He made his first shoe at the age of 11.
 First brick and motor store was opened in 1996 on motcomb
street in London
 In 1998 , jimmy choo expanded to U.S., opening two stores in
New York and Beverly hills,CA. Expansion continued in well
known places like London, Paris, Rome and Tokyo.
 Jimmy choo sold 50% interest in his company to Tamara
Yeardye Mellon,
 Jimmy choo is also a partner with fashion retailer H&M and
Austrailan boot maker Uggs
 Jimmy choo encompasses a complete luxury life style brand.
Women’s shoe remain as the core product , along with
sunglasses, handbags, small leather goods, scarves, belts,
fragrances and men’s shoe.

4. Jimmy Choo – Brand
Personality
 Jimmy Choo as brand defines itself as a
personality who is Girl - Fashionable, provocative,
naughty and charming.
 A girl who is glamour’s , talented, Beautiful,
stylish and unique and who seeks for luxury
 A girl who is successful, wealthy, influential and
distinctive

5. Thank You