By putting together an comprehensive social media program plan, you can reap the benefits of time savings, improved effectiveness, improved engagement, and tighten your social media efforts. Follow these five simple steps to unlock the power (and potential) of social media.

1. UNLOCKINGTHEPOWER
OFSOCIALMEDIA
OCTOBER3,2013

2. Hi,I’mKim.
New to Pyramid.
Recently worked at Spring Creek Group, one of
the nation’s first social media focused agencies.
Prior to that worked in development
communications for KEXP.
Excited to be helping Pyramid give voice to good
causes.
#PYRWebinar |@PyramidComms

3. ORGANIZINGTHECHAOS
DEVELOPING YOUR SOCIAL MEDIA PLAN
#PYRWebinar |@PyramidComms

4. Review & Listen Make a Plan Add Value Start Sharing Measure
#PYRWebinar |@PyramidComms

5. Review & Listen Make a Plan Add Value Start Sharing Measure
§ Audit your current presence
§ Understand how people are talking about your organization
§ Understand what your audience cares about
§ Listen to the good AND the bad
#PYRWebinar |@PyramidComms

6. 0
10
20
30
40
50
60
Favorites
Retweets
Replies
Tweets
0
50
100
150
200
250
300
350
400
New Likes
Monthly PTAT
Total Actions
#PYRWebinar |@PyramidComms
Source: Analytics.Twitter.com Source: Facebook Insights

7. Review & Listen Make a Plan Add Value Start Sharing Measure
§ Set goals and objectives
§ Identify target audiences
§ Establish owned, earned, & paid media strategies; think integrated
§ Identify key performance indicators
#PYRWebinar |@PyramidComms

8. Organization Goal
Communications/Marketing Goal
Social Media Goal
#PYRWebinar |@PyramidComms

9. Review & Listen Make a Plan Add Value Start Sharing Measure
§ Define your brand and tone and voice
§ Be clear about the value you provide your audience
§ Evaluate your assets and storytelling content
§ Build an editorial calendar
#PYRWebinar |@PyramidComms

10. ShowYourStory
#PYRWebinar |@PyramidComms

11. Review & Listen Make a Plan Add Value Start Sharing Measure
§ Create audience outreach plan
§ Prepare engagement and escalation plan
§ Partner outreach recommendations
#PYRWebinar |@PyramidComms

12. WoodlandParkZoo
#GiveTen for Tigers
Social
communities
Email
outreach to
donors
Influencers
#PYRWebinar |@PyramidComms

13. Review & Listen Make a Plan Add Value Start Sharing Measure
§ Monitoring tool selection
§ Reporting cadence and metrics
§ Insight and evaluation
#PYRWebinar |@PyramidComms

14. Sometoolsuggestions
Facebook Insights
Twitter Analytics (Analytics.Twitter.com)
Statigram for Instagram Statistics
Simply Measured for on-going tracking and reporting
Link Tracking

15. Listen
Make a Plan
Add ValueStart Sharing
Measure
#PYRWebinar |@PyramidComms

16. ADDITIONALCONSIDERATION
#PYRWebinar |@PyramidComms

17. Resources and team
#PYRWebinar |@PyramidComms

18. HOWWECANHELP
Strategic Planning &
Recommendations
Campaign Planning &
Integration
Evaluation &
Assessment
#PYRWebinar |@PyramidComms

19. QUESTIONS?
#PYRWebinar |@PyramidComms

20. THANKYOU
Find us on Twitter, Facebook, and LinkedIn.
Facebook.com/PyramidCommunications
LinkedIn.com/company/pyramid-communications
You can find me @kimervin.
kervin@pyramidcommunications.com
#PYRWebinar |@PyramidComms