1. Social Media and Digital Engagement: The UK Strategy Dr Julia Glidden Manging Director, 21c Consultancy Doha, Qatar May 2011
2. What is Web 2.0 “Web applications that facilitate participatory information sharing, interoperability, user-centered design and collaboration. Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mashups and folksonomies.” Wikipedia “What the Web was supposed to be all along.” Tim Berners-Lee inventor of the World Wide Web
5. u Engage with citizens digitally and encourage citizen-generated content to help achieve the Government’s social and economic objectives v Give innovatorsthe informationthey need, when they need it, free to re-use in a way that maximises long-term economic and social benefits
7. ‘Twitter Tzar’ Appointed The Cabinet Office said his new role will see him: "work across government departments to encourage, support and challenge them in moving from communicating to citizens on the web to conversing and collaborating with them through digital technology – including blogs and social networking sites such as Twitter and Facebook.’’
18. Support from the Top ❶ Keep the IT simple – it’s not really an IT project ❷ Use third-party or open source capabilities wherever possible ❸ Be unpolished if necessary, and then improve ❹ Engage with potential users & seek feedback ❺ Take small steps and do the easy things first ❻ Learn what works for your organisation ❼ Each organisation needs to make its own journey
Andrew Stott, one of the UK Government’s most experienced IT policymakers, appointed ‘Director of Digital Engagement’ in May 2009 Important because demonstrated leadership and coordination from the top, much as the appointment of an e-Envoy did years before when government was encouraging departments to migrate to the web, and present material in more citizen-centric manner Focus on developing digital services that the government already delivers
Enthusing and engaging citizensAuthentic content generated by individual public servantsCitizens expressing views digitallyCitizens giving feedback on public servicesCitizens and Government collaborating in policy development and service designRecognising civil society platforms too
1st Build: Project Announced 10 June 2009 (computing.co.uk) – Sir Tim Berners-Lee to help open up government informationBETA: Public Launch 21 Jan 2010 – UK Launches Open Data Site; Puts Data.gov to SchemeLicence: Open Government Licence - 30 Sep 2010Transparency: All Departmental Spending Data 19 Nov 10 – Government Data spending published
In June 2010 The Prime Minister has appointed Martha Lane Fox as the UK Digital Champion with a remit to encourage as many people as possible to go online, and improving the convenience and efficiency of public services by driving online delivery.Make Directgov a wholesaler as well as the retail shop front for government services & content by mandating the development and opening up of (APls) to third parties. Appoint a new CEO for Digital in the Cabinet Office with absolute authority over the user experience across all government online services