1.
Exclusively available from

2.
A Tradition of Excellence
• Established in 1871 in Pforzheim, Germany
• More than a hundred years of knowledge
and experience in the crafting and
manufacturing of precious metals
• Built on the principles of excellence in
design, and quality in standards
• Offers an exclusive variety of products
ranging from classic to contemporary
styles
Exclusively available from

3.
Manufacturing Excellence
• Exclusive and brilliant timepieces
manufactured in accordance with Swiss
watchmaking traditions and standards
• Gems and precious metals chosen
and crafted into jewellery based on
guidelines set by premier jewellery
institutions
Exclusively available from

4.
WATCHES
Exclusively available from

5.
A watch is not as
simple as you think!
• Parts
• Style
• Complications
• Movements
• Assembly
Exclusively available from

6.
WATCH PARTS
Buckle Band/strap
Dial
Sub-dials
Case
Hands
Crown Bezel
Pusher
Crystal
Aperture
FLAMINGO NOIR CHRONOMAX

7.
WATCH PARTS
• Case – the metal encasing the
bezel and face
- Plastic
- Ceramic
- Black/Gold PVD plated
- Gold-plated metal 14 K/18 K
- Titanium
• Precious metal
- Tantalum
- Palladium
- Gold
- Platinum
Exclusively available from

8.
WATCH PARTS
• Bezel – the surface ring on the
watch that holds the crystal in
place
• Crystal – the cover that
protects the watch’s face
- Plastic
- Mineral
- Sapphire
- Domed sapphire
- Sapphire glass with
antireflective coating
Exclusively available from

9.
WATCH PARTS
• Dial – the watch’s face where
numerals, indices and surface
design are usually set
- Mother-of-pearl
- Guilloche
- Skeleton
• Subdial – the smaller register sets
in the main dial of a watch face
• Aperture – a window set in a
watch dial that displays a function
of a watch, usually the calendar
date, weekday or month
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10.
WATCH PARTS
• Hands – the pointing devices
anchored at the centre of the
dial and circling around to
indicate hours, minutes,
seconds and any other
special features of the watch
- Normal
- Luminous
- Blue-steeled
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11.
WATCH PARTS
• Crown – a knob that is used to
set the time, date, etc.
• Cabochon Crown – a round
semi-precious stone of synthetic
material fitted into the watch’s
crown as an ornament
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12.
WATCH PARTS
• Pusher – a knob that is usually • Band/Strap/Bracelet – holds the
found on the upper or power watch to the wrist
right side of a watch that is used - Cloth
to control any additional function - Rubber
of a watch - Metal
- Genuine Leather
Exclusively available from

13.
WATCH PARTS
• Buckle/Clasp – the latching
mechanism that connects the
two ends of the watch bracelet
around the wrist
- Standard
- Folding
- Butterfly
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14.
WATCH STYLES
Classic
• Simple designs characterised
by round cases, leather straps
and gold, silver-toned or
stainless steel bracelets
• Versatile
• Can be worn on
almost any occasion
• Rarely goes out of style
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15.
WATCH STYLES
Dress
• Often comes with jewel
accents
• Displays an elegant look
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16.
WATCH STYLES
Sporty
• Designed for athletes and
people with an active outdoor
lifestyle
• Has specific functional
features that don’t
compromise style
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17.
WATCH STYLES
Fashion
• Reflective of current trends
• Designer-styled and
branded
Exclusively available from

18.
WATCH STYLES
High-tech
• State-of-the-art
technology such as Global
Positioning Satellite
(GPRS) capabilities,
digital cameras, Bluetooth
connectivity and Personal
Digital Assistant (PDA).
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19.
WATCH COMPLICATIONS
Refers to any feature beyond
the standard time display of
hours, minutes and seconds.
Additions such as the date
display on your watch are
considered a complication.
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20.
WATCH COMPLICATIONS
Basic Complications
• Day & Date
• 2nd Time Zone
• Chronograph
• Retrograde
• Alarm
• Moon Phase
• Power Reserve
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WATCH COMPLICATIONS
Grand Complications
Perpetual Calendar
• A calendar that automatically accounts for the varying
number of days in each month and in leap years. With a
few rare exceptions, this complication must be adjusted for
secular years; the next secular years are 2100 and 2200.
Repeater
• A watch that tells the time audibly by the mechanism
operated by a push-piece or alike. There are various types of
repeaters that can strike the hours, quarter hours, five
minutes and/or every minute, either automatically or when
the push-piece is pressed down.
Tourbillon
• A device invented to eliminate the errors of rate vertical
positions. It consists of a mobile carriage or cage carrying all
the parts of the escapement, with the balance in the centre.
The cage usually makes one revolution per minute.
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22.
WATCH MOVEMENT
• Timekeeping mechanism
• Integrated with an energy
source and a display, it
makes watches tell time
Exclusively avilable from

23.
WATCH MOVEMENT
Quartz
• Powered by battery
• Works with a series of tiny
electronic components fitted
together behind a watch’s face
Exclusively available from

24.
WATCH MOVEMENT
Mechanical
• Powered by manual winding
• Made up of gears and springs
that work together
• Automatic mechanical
movement – marks the passage
of time through a series of gear
mechanisms that are wound by
the movement of the wrist
Exclusively available from

25.
A watch is not as
simple as you think!
• Parts
• Style
• Complications
• Movements
• Assembly
Exclusively available from

26.
WATCH MOVEMENT
Solar
• Powered by electricity converted from natural and artificial light
• Made with solar panels and sometimes comes with rechargeable
batteries
Kinetic
• Innovative movement of micro-electronics that responds to the
movements of the wrist, maintaining quartz accuracy
• The watch ‘sleeps’ if not worn for 72 hours, but ‘wakes up’
when shaken and immediately returns to the correct time
Exclusively available from

27.
WATCH MOVEMENT
Bernhard H. Mayer® uses two of the top
Swiss Movement suppliers in the industry
• ETA
Swiss producer of quartz movements, hand wound
movements and mechanical movements powered by self-
winding mechanisms.
• Ronda
A traditional Swiss manufacturer that provides electronic
movements in wristwatches all over the world following an
efficient quality system that is ISO 9001 certified.
Exclusively available from

28.
DID YOU KNOW THAT?
• Jewels
- Synthetic sapphires or rubies
- Bearings for gears in movements
- Reduce friction and maximise
accuracy and durability
• A simple mechanical watch
should include at least 15 jewels
• Greater complications
require more jewels
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29.
WATCH ASSEMBLY
SWISS MADE
• Refers to the technical quality
of watches
- Accuracy • Refers to the aesthetic quality
- Reliability of watches
- Water resistance
- Shock resistance - Elegance
- Originality of Design
• Covers both traditional manufacturing
and new technologies
Exclusively available from

30.
WATCH MOVEMENT
SWISS LAW
• A watch can only be considered
‘Swiss Made’ if:
- its movement is cased up in
Switzerland;
- its movement is Swiss;
- the manufacturer carries out the
final inspection in Switzerland;
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31.
WATCH MOVEMENT
SWISS MADE
• A watch movement can only
be considered ‘Swiss’ if:
- it has been assembled in
Switzerland;
- it has been inspected by the
manufacturer in Switzerland;
- the components of Swiss
manufacture account for at least
50% of the total value, without
taking into account the cost of
assembly.
Exclusively available from

32.
Bernhard H. Mayer® Swiss Watches
• Swiss Made
• Swiss Movements – ETA/Ronda
• Swiss Quality
• Swiss Design
We use:
• High grade surgical steel cases
• Handmade dials
• Butterfly/folding buckles
• Sapphire crystal &
antireflective coating
• Genuine leather straps
Exclusively available from

33.
WATCH CARE
• Care for the Crystal (to avoid scratching)
- It is better to store or wrap it in a soft cloth before placing it down
- Even sapphire crystals can be scratched
• Sports (Intense sports may ruin the watch movements)
- It is not recommended that you wear an
automatic or manual winding timepiece while
participating in intense sports such as golfing
and tennis as the impact could ruin the
movement
• Watch Cleaning (Use soft cloth)
- Using a soft cloth is ideal for removing
smudges and fingerprints from the case
and crystal glass cover

34.
WATCH CARE
• Care for Leather Straps (Cleaning the leather)
- Genuine leather will gradually deteriorate with constant exposure to
perspiration
- Salt residue and soil can be removed from leather by cleaning it with a
dampened soft cloth and mild soap (or saddle soap, which is special leather
soap)
• Water Resistance (Don’t wear your watch in the shower)
- Keep in mind though that prolonged exposure to
hot water such as from a shower or a hot tub can
cause the gaskets to expand and contract,
leading to water entering the case
Note: The watch movements and casing are water resistant.
However, leather straps are sensitive to water, therefore, it is
recommended to avoid water contact with your watch.
Exclusively available from

35.
JEWELLERY
Exclusively available from

36.
JEWELLERY COMPONENTS
• Precious metals
- Silver
- Gold
- Platinum
- Titanium
- Palladium
• Precious stones
- Diamond
- Pearl
- Gemstones

37.
PRECIOUS METALS
Platinum
• The heaviest of the precious metals
• 15x rarer than gold
• 50x rarer than silver
• 10 tons of ore are needed to
produce every ounce of platinum
Exclusively available from

38.
PRECIOUS METALS
Gold
• World's most ancient and most
coveted metal
• Represents wealth and power
• Comes in yellow, white, rose (or
pink) and many other colours
Exclusively available from

39.
PRECIOUS METALS
Silver
• The most plentiful of the precious
jewellery metals
• Pure silver or 999 is the whitest of all
metals
• Sterling or 925 is the most commonly
used form
Exclusively available from

40.
PRECIOUS METALS
Titanium
• A lustruous, silver-grey metallic element
• It has the strength of steel yet lightweight like aluminum
• Resistant to corrosion of salt water, sea air and certain
acids
Exclusively available from

41.
PRECIOUS METALS
Palladium
• A rare and lustrous silvery-white metal that resembles platinum
• Used as an alternative to platinum or white gold
• Does not tarnish in air and 15 times rarer than gold
• Popular for its flexibility under
high temperature and the
increased strengths and
hardness under cold
temperature
Exclusively available from

42.
DIAMONDS
Five Characteristics of a Diamond
Shape – the overall outline of a diamond when
viewed from the top
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43.
DIAMONDS
The Famous 4Cs: Cut, Clarity, Carat,
Colour
Cut describes a diamond’s light
performance, dimensions and finish
•Cut determines brilliance
The width and depth can have an effect
on how light travels within the diamond,
and how it exits in the form of brilliance.
Too Shallow: Light is lost out the bottom
causing the diamond to lose brilliance.
Too Deep: Light escapes out the sides causing
the diamond to appear dark and dull.
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44.
DIAMONDS
The Famous 4Cs: Cut, Clarity, Carat,
Colour
Clarity refers to the tiny marks or inclusions, like
scratches or trace minerals, contained in a
diamond
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45.
DIAMONDS
The Famous 4Cs: Cut, Clarity, Carat, Colour
Carat refers to the weight of a diamond
CARAT WEIGHT
Carat:
A measure of diamond, 1 carat (kt) = 0.2 gr.
1 carat = 100 points (0.01 carat = 1 point ; 75 pts = .75 carats)
Exclusively available from

46.
DIAMONDS
The Famous 4Cs: Cut, Clarity, Carat, Colour
Simply refers to a diamond’s colour
GIA Colour Grading Scale
DEF GHIJ KLM N-R S-Z
Colourless Near colourless Faint yellow Very faint yellow Light yellow
Exclusively available from

47.
Did You Know?
The diamonds in ALL our jewellery pieces are:
• H Colour (Nearly Colourless in GIA colour
grading scale)
DEF GHIJ KLM N-R S-Z
• SI (Slightly includes flaws)

48.
PEARLS
Five Quality Factors
• Lustre
- Refers to both a pearl’s brilliance (the way its surface
reflects light) and its inner glow (the way it refracts light)
• Surface
- Refers to the number of flaws that appear on the
surface of the pearl
- Every pearl has a few natural flaws, and there is
no such thing as a flawless pearl
• Size
- Determines a pearl’s price
- Measured in millimeters
- Pearls that are 7 millimeters and larger will always
commend higher prices
Exclusively available from

49.
PEARLS
Shape
• Spherical or symmetrically-shaped
pearls are considered high-quality pearls
• Baroque pearls, which have irregular shape,
and curving lines of the drop pearls are also
considered attractive
Pearl Shape
round off-round oval teardrop semi-baroque
Exclusively available from

50.
PEARLS
Colour
• White/milky white, pink, blue,
silver and cream-coloured
• Pearls with the most uniform
coloration are considered the best
Pearl Colour
white white rose black silver gold pink
Exclusively available from

51.
PEARLS
Types of Pearls
• Saltwater and Freshwater Pearls
- Classification according to the environment (body
of water) that the oysters and mussels thrive in
• Natural and Cultured Pearls
- The manner in which a pearl is produced
Exclusively available from

52.
GEMSTONES
• Gemstones are minerals which possess ornamental or decorative quality
• In the 2400 minerals found, over 100 are qualified as gemstones, but only
about 20 are commonly used in jewellery
• Has five essential characteristics
- Colour
- Clarity
- Cut
- Size
- Enhancements
Exclusively available from

53.
GEMSTONES
Agate Alexandrite Amber Amethyst Andalusite Anglesite
Aquamarine Aragonite Turquoise Citrine Dioptase Emerald
Garnet Iolite Jade Kyanite Lapis Lazuli Moonstone
Exclusively available from

54.
GEMSTONES
Onyx Opal Peridot Quartz Ruby
Sapphire Tanzanite Topaz Tourmaline Tsavorite
Exclusively available from

55.
GEMSTONES
Did you know?
• Nowadays, the distinction between precious and semi-precious
gemstones is no longer made by the trade.
• Many gemstones are used in even the most expensive jewellery,
depending on the brand name of the designer, fashion trends, market
supply, treatments, and etc.
• However diamonds, rubies, sapphires and emeralds still have a
reputation that exceeds those of other gemstones.
Exclusively available from

56.
Jewellery Care
• Daily Care
- Put on your jewellery after you do your
make-up.
- Wipe your jewellery with a soft cloth
after use.
• Storage
- Silver is a metal that is meant to be
worn out. If you just leave it lying
around, it will tarnish.
- Store your jewellery by neatly fastening
the clasps and pins.
- Lay each item out separately, one by one.
- Store your jewellery in a zip lock bag or
approved jewellery bags.
Exclusively available from

57.
Jewellery Care
Maintenance
- No matter how carefully you take care of your
jewellery, small parts may come loose.
- Carefully check such parts as the hooks that
support the jewels, the clasps of necklaces,
the screws of earrings, and brooch pins.
Cleaning
- If you feel that the radiance of your jewellery
has diminished, take it to a specialist.
- Cleaning with ultrasonic cleaner and other
methods may lead to damage, so caution is
recommended especially for plated jewellery.
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58.
Where to check out the
products?
•www.qnet.net
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59.
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