This is summary for presentation from the 4th wave of QQMD training program "Application for Healthcare Quality". You can know more by visiting www.QQMD.org
2. Questions about your Quality
Why shall I use "your quality" concept to my
already running business?
How "your Quality" will be aligned to "my
management?
Quality as a strategy
3. Management
• Management involves coordinating and
overseeing the work activities of others so
that their activities are completed efficiently
and effectively.
Quality as a strategy
5. What are Strategies?
• The decisions and actions that determine the
long-run performance of an organization
Quality as a strategy
6. Strategy layers, dig more, win more
Vision
Mission
Strategy
Goal
Objective
Quality as a strategy
7. Fine, where is Quality in all these?
Meeting or exceeding customer expectations
“a strategic, integrated management
system, which involves all managers and
TQM
employees and uses quantitative methods to
continuously improve an organization’s
processes to meet and exceed customer
needs, wants, and expectations”
Quality as a strategy
8. Types of Competitive Strategies
Cost Reduction Strategy Differentiation Strategy
Seeking to attain the lowest Attempting to create a unique
total overall costs relative to and distinctive product or
other industry competitors. service for which customers
will pay a premium.
Quality as a strategy
9. So how I remain competitive?
• What are the Competitive priorities?
– Cost
– Quality
– Time
– Flexibility
Quality as a strategy
10. Quality as a part of business strategy
“Competitive Advantage”
– Differentiates the firm from its competitors.
– Can create a sustainable competitive advantage.
– Represents the company’s focus on quality
management to achieve continuous improvement
and meet customers’ demand for quality
Quality as a strategy