1. ................................................................................................................................................................................................................................
Social media
7 april 2011
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

2. ................................................................................................................................................................................................................................
#SMFM
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

3. ................................................................................................................................................................................................................................
Debbie Bernasco online
Debbi3
http://nl.linkedin.com/in/debbiebernasco
debbiebernasco.nl
QRCommunicatie / de helden van
Zakendoen
Bloggen
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

4. “
................................................................................................................................................................................................................................
De klant is niet veel veranderd
1944 - word of mouth
#wom
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

5. “
................................................................................................................................................................................................................................
Massamedia kan het beslissingsproces
niet voor 100% beïnvloeden
Paul Lazarsfeld
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

6. “
................................................................................................................................................................................................................................
Is er dan niets veranderd?
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

7. “
................................................................................................................................................................................................................................
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

8. “
................................................................................................................................................................................................................................
web 1.0 - het informatieve web
informatie werd gebracht door bedrijven, journalisten
en auteurs
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

9. “
................................................................................................................................................................................................................................
web 1.0 - het informatieve web
web 2.0 - het sociale web
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

10. “
................................................................................................................................................................................................................................
web 2.0 - het sociale web
iedereen is auteur geworden en we kunnen reageren
op elkaars artikelen
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

11. “
................................................................................................................................................................................................................................
web 2.0 - reacties
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

12. “
................................................................................................................................................................................................................................
web 2.0 - fora
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

13. “
................................................................................................................................................................................................................................
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

14. ................................................................................................................................................................................................................................
Het sociale web verbindt klanten met elkaar
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

15. “
................................................................................................................................................................................................................................
evolutie
Heeft invloed op het internetgebruik
en op de manier waarop klanten
aankoopbeslissingen nemen.
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

16. “
................................................................................................................................................................................................................................
evolutie
Doordat iedereen een webauteur wordt
stijgt de informatie over productervaringen.
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

17. “
................................................................................................................................................................................................................................
evolutie
Klanten schrijven feedback over producten
en merken.
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

18. “
................................................................................................................................................................................................................................
evolutie
Waardering
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

19. “
................................................................................................................................................................................................................................
evolutie
Klanten gebruiken de informatie op het
sociale web om hun risico bij aankopen te
verminderen.
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

20. “
................................................................................................................................................................................................................................
Heb je vertrouwen in onderstaande personen?
Een persoon als jezelf 88%
Dokter 85%
Academicus 76%
Journalist 59 %
CEO 54 %
Politici 29%
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

21. “
................................................................................................................................................................................................................................
Interactie Impact
Sociale web tussen klanten op aankopen
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

22. “
................................................................................................................................................................................................................................
#wom
Word of mouth:
De wereld is een dorp geworden.
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

23. ................................................................................................................................................................................................................................
Word of mouth heeft 2 componenten.
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

24. ................................................................................................................................................................................................................................
A. Online
B. Offline
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

25. ................................................................................................................................................................................................................................
De meerderheid van word of mouth vindt
nog steeds offline plaats.
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

26. ................................................................................................................................................................................................................................
Online word of mouth bereikt
echter alleen meer mensen.
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

27. ................................................................................................................................................................................................................................
Beide zijn belangrijk in
het aankoopgedrag.
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

28. ................................................................................................................................................................................................................................
Zowel online als offline gaan mensen op
zoek naar personen met dezelfde
interesses, naar advies of aanbevelingen.
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

29. ................................................................................................................................................................................................................................
Door onderlinge communicatie
beinvloeden consumenten elkaar.
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

30. ................................................................................................................................................................................................................................
Dat resulteert in 4 dimensies die
de hedendaagse klant typeert.
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

31. ................................................................................................................................................................................................................................
1. De consument is een postmoderne nomade
• Online en offline is geen andere wereld
• Het gaat nog steeds om de zelfde persoon
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

32. ................................................................................................................................................................................................................................
2. De klant gebruikt zijn impact
• Iedereen is verbonden met het internet
• Stijgende macht bij de klant
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

33. ................................................................................................................................................................................................................................
3. De klant toont zijn emotie
• Internet haalt het emotionele van de klant boven
• Emoties worden expliciet gedeeld met een grote groep mensen
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

34. ................................................................................................................................................................................................................................
4. De klant is een partime marketeer
• Door grotere hoeveelheid informatie stijgt de transparantie in de wereld.
• Marketing is een vak waarin elke burger een ervaringsdeskundige is.
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

35. ................................................................................................................................................................................................................................
De komst van mobiele netwerken stelt
klanten instaat om altijd online te zijn.
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

36. ................................................................................................................................................................................................................................
Het is een sociaal fenomeen. Personen zijn
verbonden met hun relaties en vrienden.
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

37. ................................................................................................................................................................................................................................
Aardig wat mensen hebben een
mobiele telefoon met camera.
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

38. ................................................................................................................................................................................................................................
Klanten beslissen op basis van hun emoties
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

39. ................................................................................................................................................................................................................................
Ons emotioneel gedrag ten opzichte
van merken wordt expliciet gedeeld.
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

40. ................................................................................................................................................................................................................................
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

41. ................................................................................................................................................................................................................................
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

42. ................................................................................................................................................................................................................................
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

43. ................................................................................................................................................................................................................................
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

44. ................................................................................................................................................................................................................................
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

45. ................................................................................................................................................................................................................................
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

46. ................................................................................................................................................................................................................................
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

47. ................................................................................................................................................................................................................................
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

48. ................................................................................................................................................................................................................................
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

49. ................................................................................................................................................................................................................................
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

50. ................................................................................................................................................................................................................................
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

51. ................................................................................................................................................................................................................................
We delen onze emotie met merken.
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

52. ................................................................................................................................................................................................................................
Hoe uiten klanten hun emoties
tegenover merken?
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

53. ................................................................................................................................................................................................................................
Beleving
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

54. ................................................................................................................................................................................................................................
Personality Matters!
Beleving
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

55. ................................................................................................................................................................................................................................
Moleskine
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

56. ................................................................................................................................................................................................................................
Moleskine
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

57. ................................................................................................................................................................................................................................
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

58. ................................................................................................................................................................................................................................
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

59. ................................................................................................................................................................................................................................
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

60. ................................................................................................................................................................................................................................
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

61. “
................................................................................................................................................................................................................................
Achtergrond verhaal
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

62. “
................................................................................................................................................................................................................................
Doel:
Product emotie
Geloofwaardigheid creeren
Empathie
Associciatie
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

63. “
................................................................................................................................................................................................................................
Hedendaagse klant
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

64. “
................................................................................................................................................................................................................................
Online en offlinegedrag is identiek
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

65. “
................................................................................................................................................................................................................................
De wereld is een dorp er
zijn geen grenzen meer
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

66. “
................................................................................................................................................................................................................................
Geeft feedback op merken #wom
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

67. “
................................................................................................................................................................................................................................
Wil converseren
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

68. “
................................................................................................................................................................................................................................
Is emotioneel
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

69. “
................................................................................................................................................................................................................................
Relevant en plezant
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

70. ................................................................................................................................................................................................................................
Ben jij een leider of een volger?
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

71. ................................................................................................................................................................................................................................
Een goed verhaal beklijft en wordt doorverteld
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

72. ................................................................................................................................................................................................................................
Een goed verhaal beklijft en wordt doorverteld
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

73. “
................................................................................................................................................................................................................................
Ben jij een leider of een volger?
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

74. “
................................................................................................................................................................................................................................
Ben jij een leider of een volger?
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

75. “
................................................................................................................................................................................................................................
Ben jij een leider of een volger?
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

76. “
................................................................................................................................................................................................................................
Vaste klanten
Nieuwe klanten
de aandachtsparadox
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

77. “
................................................................................................................................................................................................................................
Het echte geheim van
persoonlijkheid is het
tegenovergestelde doen
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

78. “
................................................................................................................................................................................................................................
Hoe wordt je spraakmakend?
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

79. “
................................................................................................................................................................................................................................
• Bied iets van waarde dat exlusief is
• Zorg voor een accent dat mensen
met elkaar willen delen
• Hou je afzijdig
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

80. ................................................................................................................................................................................................................................
Klanten maken
tegenwoordig keuzes
op basis van diepere
behoeften
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

81. ................................................................................................................................................................................................................................
Denk vanuit
de klant...
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

82. ................................................................................................................................................................................................................................
Doelstellingenpiramide
Social media
middelen
Social media
doelstellingen
Marketingdoelstellingen
Bedrijfsdoelstellingen
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

83. ................................................................................................................................................................................................................................
1. Bepaal je doelstelling
Vaak zal SMM een onderdeel
zijn van bestaande marketing-
communicatieplannen.
D oelgroep Een extra kanaal om je
doelgroep te bereiken.
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

84. ................................................................................................................................................................................................................................
2. Waarom Social Media?
Redenen om SMM in te zetten
kunnen bijvoorbeeld zijn:
• Je doelgroep bevind zich vermoedelijk
grotendeels online;
• Je budget is beperkt;
• Je wilt het imago van jezelf of je organisatie
meer ‘Web2.0’ maken;
• Je wilt goed kunnen meten wat het resultaat
van je marketinginspanningen is;
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

85. ................................................................................................................................................................................................................................
2. Waarom Social Media?
Redenen om SMM in te zetten
kunnen bijvoorbeeld zijn:
• Je wilt duidelijker aanwezig zijn op internet,
ook voor SEM (Search Engine Marketing);
• Je wilt het dialoog met je klant/doelgroep
opzoeken en zodoende de relatie
intensiveren;
• Je bent op zoek naar partners, kennis en
gelijkgestemden.
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

86. ................................................................................................................................................................................................................................
3. Definieer je doelgroep
Dit zul je helder voor
ogen moeten hebben
omdat je doelgroep later
de keuze bepaalt voor
kanaal, middel, ‘tone of
voice’ en te verwachten
respons.
• Actief online
• Actief binnen sociale netwerken
en content sharing platform
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

87. ................................................................................................................................................................................................................................
4. Onderzoek hoe je doelgroep
Social Media gebruikt
Bestudeer je doelgroep aandachtig.
Zoek ze online op en observeer het
gedrag:
• In welke netwerken zit je doelgroep?
• Welke sleutelfiguren of ‘opinion
leaders’ zijn er te identificeren?
• Zijn er al concurrenten van je actief
met SMM? En zo ja, wat is hun
propositie en activiteit(en)?
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

88. ................................................................................................................................................................................................................................
5. Voorbereiden van de organisatie
Zijn de juiste mensen, kennis en
competenties aanwezig?
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

89. ................................................................................................................................................................................................................................
6. Opzetten van een focusgroep
Cultuurverandering
Draagvlak
Voortrekkers
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

90. ................................................................................................................................................................................................................................
7. Stel Budget en mankracht samen
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

91. ................................................................................................................................................................................................................................
8. Monitoring
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

92. ................................................................................................................................................................................................................................
8. Monitoring Four Months
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

93. ................................................................................................................................................................................................................................
8. Monitoring Four Months
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

94. ................................................................................................................................................................................................................................
8. Monitoring Four Months
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

95. ................................................................................................................................................................................................................................
8. Monitoring Four Months
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

96. ................................................................................................................................................................................................................................
8. Monitoring Four Months
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

97. ................................................................................................................................................................................................................................
8. Monitoring T-mobile
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

98. ................................................................................................................................................................................................................................
8. Monitoring
#negatieve twitter berichten
Reputatiemanagement
OOH wat moet ik doen
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

99. ................................................................................................................................................................................................................................
9. Implementatie van de software
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

100. ................................................................................................................................................................................................................................
10. Publicatieschema
Om overkill te voorkomen
biedt een publicatieschema
redding.
1-7-30 -4-2-1
Een voorbeeld daarvan is
het 1-7-30-4-2-1-schema.
Een schema dat er als volgt
uit zou kunnen zien:
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

101. ................................................................................................................................................................................................................................
10. Publicatieschema
1-7-30-4-2-1
Dagelijks Twitteren, info van
anderen delen en reacties
1-7-30 -4-2-1 op je blog bijhouden.
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

102. ................................................................................................................................................................................................................................
10. Publicatieschema
1-7-30-4-2-1
Wekelijks één blog of video-
interview plaatsen.
1-7-30 -4-2-1
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

103. ................................................................................................................................................................................................................................
10. Publicatieschema
1-7-30-4-2-1
Maandelijks een digitale
nieuwsbrief rondsturen of
1-7-30 -4-2-1 YouTube-filmpje creëren.
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

104. ................................................................................................................................................................................................................................
10. Publicatieschema
1-7-30-4-2-1
Per kwartaal een e-book,
speciale video of
1-7-30 -4-2-1 traditionele nieuwsbrief
presenteren.
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

105. ................................................................................................................................................................................................................................
10. Publicatieschema
1-7-30-4-2-1
Een keer per half jaar een
evenement organiseren.
1-7-30 -4-2-1
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

106. ................................................................................................................................................................................................................................
10. Publicatieschema
1-7-30-4-2-1
Om het jaar een nieuwe
game of app creëren.
1-7-30 -4-2-1
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

107. ................................................................................................................................................................................................................................
Social media
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

108. ................................................................................................................................................................................................................................
Faciliteren
faciliteer, luisteren
en reageren
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

109. ................................................................................................................................................................................................................................
Case 1
Twinacts #B2C
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

110. ................................................................................................................................................................................................................................
Case 1
Twinacts #B2C
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

111. ................................................................................................................................................................................................................................
Case 1
Twinacts #B2C
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

112. ................................................................................................................................................................................................................................
Case 1
Twinacts #B2C
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

113. ................................................................................................................................................................................................................................
Case 1
Twinacts #B2C
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM

114. ................................................................................................................................................................................................................................
Case 2
De locale #held van Rotterdam #localheroz
................................................................................................................................................................................................................................
QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFM