The document provides details of a campaign planning presentation by Freak Fitness Center to launch an advertising campaign. The campaign aims to increase brand awareness, attract new members aged 25-40 in urban areas of Islamabad/RWP. It outlines the demographic profile, consumer behavior trends, key competitors to differentiate from, and objectives to increase brand awareness, drive membership, promote programs, foster community, and cultivate a positive brand image. Advertising channels include digital, website/SEO, outdoor and print media. The budget will be used for creative assets, execution across channels, and monitoring/optimization. Key aspects of successful execution include defining the target audience, choosing right channels, and creating compelling content highlighting the unique value proposition.

1. Freak Fitness
Campaign Planning
Presentation By: Qasim Ali
Kumail Abbas
Anas Sial
Abdul Rehman
Sheraz Zafar

2. Introduction:
Welcome to Freak Fitness Center, where we believe in
unlocking the extraordinary within you. Our state-of-
the-art facilities and expert trainers are here to help you
unleash your inner freak and achieve your fitness goals
like never before.

3. Campaign Planning:
To launch a comprehensive advertising fitness campaign for Freak Fitness Center that targets health-conscious individuals in the age
group of 25-40 years residing in the urban areas of ISLAMABAD/RWP The campaign aims to increase brand awareness, attract new
members, and position Freak Fitness Center as the leading fitness facility offering cutting-edge equipment, diverse training programs,
and a supportive community.
Demographic Profile:
● Age: 25-40 years
● Location: Urban areas of Islamabad and RWP
● Gender: Both males and females
Consumer Behavior:
Needs:
● Address consumers' needs for convenience, flexibility, and variety in their fitness routines.
● Promote Freak Fitness Center's extended operating hours, diverse range of classes, and state-of-the-art equipment to cater to
individual needs and preferences.
Dominance of Product:
● Cutting-edge fitness equipment and facilities at Freak Fitness, including virtual reality workouts and immersive experiences.
● Expert trainers and instructors specializing in various fitness disciplines.
● Customizable training programs designed to meet individual goals and aspirations.
● Technologically advanced tracking systems

4. Market Competition:
• Identify key competitors in ISL/RWP fitness industry and differentiate Freak Fitness Center:
• Conduct a thorough analysis of competitor offerings, pricing, and customer feedback.
• Highlight Freak Fitness Center's distinctive features, such as its state-of-the-art equipment, innovative
classes, and personalized training approach.
• Offer unique promotions, trial passes, or specialized programs to stand out from competitors.
Product Positioning:
• Position Freak Fitness Center as the ultimate destination for fitness enthusiasts seeking cutting-edge
training and a supportive community.
• Emphasize the fusion of technology and fitness, offering futuristic workout experiences.
• Highlight Freak Fitness Center's commitment to individual progress, community engagement, and a
holistic approach to well-being.
Advertising Channels and Tactics:
Digital marketing: Utilize social media platforms (Instagram, TikTok, YouTube) to showcase dynamic workouts, success stories,
and engaging content. Leverage influencer partnerships to reach target audiences.
Website and SEO: Optimize Freak Fitness Center's website to highlight facilities, programs, and member testimonials.
Implement SEO strategies to increase organic visibility.
Outdoor advertising: Place eye-catching billboards, bus ads, and street banners in strategic locations within ISL/RWP to
capture attention and generate brand awareness
.
Print media: Advertise in local fitness magazines, newspapers, and lifestyle publications to reach a wider audience.

5. Campaign Objectives:
Enhance the visibility and
recognition of Freak
Fitness Center among the
target audience in the
local market
Attract new members to
join Freak Fitness Center
by showcasing its unique
facilities, expert trainers,
and exceptional fitness
programs.
Include impactful stories,
statistics, or facts that will
help your audience
remember your message
in the future
Showcase the inclusive and
supportive community at
Freak Fitness Center,
fostering a sense of
belonging and motivation
among members.
Increase Brand
Awareness:
Drive Membership
Acquisition:
Promote Personalized
Training Programs:
A good pitch deck should
be concise and clear;
avoid trying to cram in too
much information
Emphasize Community and
Support: Test & iterate
Foster a Positive
Brand Image:
Cultivate a strong and
positive brand image for
Freak Fitness Center by
delivering exceptional
customer service and
promoting a culture of health
and fitness.

6. Market Analysis:
Freak Fitness Center operates as a
medium-sized gym with a spacious
facility that includes various workout
areas, group fitness studios, and
dedicated spaces for specialized
training. The gym can accommodate
a significant number of members at a
time, providing ample space and
equipment for workouts.
Our company
Scale:
By conducting a thorough market analysis that considers demands, scale, competitors, loss
and replacement of products, and customer feedback, Freak Fitness Center can gain a
comprehensive understanding of its position within the fitness industry.
The demand for fitness services
has been steadily increasing as
more individuals prioritize their
health and well-being. . Freak
Fitness Center aims to cater to
this demand by offering a wide
range of fitness programs, state-
of-the-art equipment, and
personalized training options.
Customer Feedback
and Satisfaction:
Freak Fitness Center values customer
feedback and continuously strives to
improve its offerings based on member
satisfaction. This feedback allows the gym
to address any concerns, provide
exceptional customer service, and tailor its
programs and services to meet the
evolving needs of its members.
Demands:

7. Designing the Creative Content:
05 Billboard Ad
04 Magazine
03 Banner
02 Brochure (trifold)
01 Flyer

8. Flyer
( Kumail Abbas)
Freak Fitness

9. Freak Fitness
Brochure (trifold)
( Qasim Ali)

10. Freak Fitness
Magazine
(Sheraz Ahmad)
( Cover Page) ( Page - 1) ( Page - 2)

11. Freak Fitness
Billboard Ad
( Anas Sial)

12. Freak Fitness
Banner
( abdul rehman)

13. Setting up Budget:
Objectives: Determine your advertising goals, such as increasing brand awareness, attracting new
members, or promoting specific services.
Target Audience: Identify your ideal customers and their demographics (age, location, interests) to tailor
your advertising efforts effectively.
Advertising Channels: Choose the platforms and channels that align with your target audience, such as
social media, online ads, local print media, or outdoor signage.
Creative Assets: Plan for the creation of engaging and visually appealing content, including graphics,
videos, and copywriting, to capture attention and convey your gym's unique value proposition.
Advertising Duration: Decide on the campaign duration and frequency of ads based on your goals and
budget constraints. Consider running shorter campaigns with higher intensity or longer campaigns with
lower intensity.
.Monitoring and Optimization: Set aside a portion of your budget for tracking and analyzing the
campaign's performance. This will allow you to make necessary adjustments and optimize your
advertising efforts for better results.

14. Execution of Plan:
• Knowing who your ideal customer is will help you create tailored
ads that speak to their needs and interests. Who are the people
that you want to attract to your fitness center? Are they young
adults, busy professionals, seniors, or families? Consistency is
key when it comes to executing an advertising plan. Ensure that
your messaging, imagery, and branding are consistent across all
advertising channels.
 Your ads should showcase the unique benefits of
your fitness center, such as expert trainers, state-
of-the-art equipment, and a welcoming
community. Content: Create engaging and
relevant content that resonates with your target
audience. Regularly track and measure the
performance of your advertising campaigns.
 Consider where your target audience spends their time online and
offline. Some popular channels for fitness centers include social
media platforms,. you need to determine the best advertising
channels to reach your target audience. Are they active on social
media, or do they prefer traditional advertising methods like TV
and radio? Consider using a mix of channels to maximize your
reach and impact.
 What sets your fitness center apart from others?
What unique features, programs, or amenities do
you offer that your competitors don't? Highlighting
your unique value proposition (UVP) is critical to
establishing your brand and attracting new
customers.
Define your target audience:
Choose the right advertising channels:
Create compelling ad content:
Unique Value Proposition:

15. Things to avoid
Ignoring Data and Analytics: Advertising should be data-driven, and it's
important to track the success of your campaigns and adjust accordingly.
Using Inappropriate Imagery: Avoid using inappropriate or offensive
imagery in your advertising, as it can turn off potential customers and
create a negative perception of your brand.
Overpromising: It's important to be truthful and realistic when promoting
your fitness center's offerings. Overpromising on results or benefits can
lead to disappointed customers and damage to your reputation.
Use eye-catching images and clear, concise messaging to get your point
across.

16. Budget Analysis:
Evaluation of Results:
Monitor key campaign metrics throughout the 12-
wetrafficek duration. Track website, social media
engagement, membership sign-ups, event
attendance, and email performance. Use tools like
Google Analytics, social media analytics, and email
marketing platforms to gather accurate data and
measure campaign performance.
Analyze the collected data to evaluate the
campaign's effectiveness in achieving the
defined objectives. Identify successful
channels, content strategies, and
collaborations that contributed to the desired
outcomes. Identify areas for improvement or
adjustment for future campaigns.
Review the campaign budget against the
actual expenses incurred. Evaluate the
return on investment (ROI) of each
marketing channel and tactic used. Identify
areas of overspending or underspending and
adjust future budgets accordingly. Optimize
the budget allocation based on the channels
and strategies that have delivered the best
results.
Engage with new members and gather feedback
on their experience at Freak Fitness Center.
Address any concerns or issues promptly to
ensure member satisfaction and. Use member
feedback to make informed decisions and
improvements for future campaigns and overall
business operations.
Research new markets:
Campaign Performance
Analysis
Post-Campaign Follow-
up:

17. THANK YOU
That was it for our presentation.