China cosmeceutical industry report (2014 2018), brand competition and investment opportunities

1. China Cosmeceutical Industry Report (2014-2018), Brand Competition
and Investment Opportunities
In the United States and Europe, the market share of cosmeceutical is over 60% of the cosmetics
market. In China, despite the large number of total cosmetics sales, the market share of
cosmeceutical is still small. In terms of market capacity or the current consumer awareness,
China cosmeceutical market looks like female beauty market of ten years ago and there is still
huge potential for development.
In the domestic cosmeceutical market, in addition to imported brands, there has been many
domestic cosmeceutical brands in recent years and has rapid development momentum. Domestic
pharmaceutical companies such as Mayinglong, Pien Tze Huang, TRT have launched their own
cosmeceutical products. High-profit is an important factor in attracting pharmaceutical
companies to enter the cosmeceutical field. In the face of China's huge market capacity, domestic
and foreign companies have already entered China cosmeceutical market and market
competition will be more intense in the future. While competition in cosmeceutical industry is
growing, the integration and acquisitions of large enterprises and capital operation are becoming
more frequent. More emphasis is focused on market research for excellent domestic producers of
cosmeceutical industry, especially on the industrial development environment and in-depth study
of the purchasers. Because of this, a large number of outstanding domestic cosmeceutical brands
have risen rapidly, becoming leaders in the cosmeceutical industry!
This report is based on long-term market tracking information by Forward Intelligence on
cosmeceutical industry. It adopts international advanced scientific analysis models and analyses
comprehensively and accurately the structure from the overall height of the industry for you. This
report starts from the current macroeconomic booming situation of cosmeceutical industry,
bases on demand trends of cosmeceutical industry, unfolds the industry’s upstream and
downstream chain, focuses on analysis of operation of domestic cosmeceutical industry and
selects some marketing cases to analyze. Meanwhile, based on first-hand market data of the
whole industry in the past five years, it can allow you to fully and accurately grasp market trends
and trends of cosmeceutical industry.
The greatest feature of this report is forward-looking and timeliness. Based on the development
path of cosmeceutical industry and foreign practical experience, it makes thorough and objective
analysis of the development environment of Chinese cosmeceutical industry, the overall situation,
operation and management situation and operation of the related enterprises. Based on the
development path of the industry and years of practical experience, it makes careful analysis and
prediction of the future development trends of cosmeceutical industry. It is a rare quality for
cosmeceutical companies, research institutes, marketing companies and investment companies
to accurately understand the latest developments in cosmeceutical industry, grasp market
opportunities, make the right business decisions and clear corporate directions. It is also a
heavyweight report and the industry's first on the comprehensive systematic analysis of

2. operation of the industry and key enterprises of the industry.
This report will help cosmeceutical companies, research institutes, marketing companies and
investment companies accurately understand the latest developments of the cosmeceutical
industry and early detect blank points of cosmeceutical industry market, opportunities, growth
and profitability points ...... it will help prospectively grasp unmet market demands and trends of
cosmeceutical industry and become a good advantage for sustainable development, effectively
avoid the investment risks from cosmeceutical industry, more efficiently consolidate or expand
appropriate strategic target markets, and firmly grasp the initiative authority in market
competition.
During the writing process, the report is supported by the National Economic Information Center,
the National Bureau of Statistics, the International Institute of Information, Ministry of
Commerce of China, Tsinghua University Library, Market and Economy Research Institute of the
State Council’s Development Research Center and other institutions. We express our special
thanks!
Pls note: This report includes a lot of market data, especially enterprise ranking data, it is for
business reference purposes only, we hope corporate advertising clients do not use it for
advertisement ranking comparison. Otherwise, all the consequences caused, Forward Business
will not bear!
Special Notes: Neglection of some subtle signs of dramatic changes in the external environment
and untimely update the strategic decisions with environmental changes can lead to loss of
competitive advantages. Truly successful enterprises (organizations), consciously or unconsciously,
will do scientific analysis of the external environment and thus formulate crucial and scientific
business strategies!
Qianzhan sincerely wishes every ambitious enterprise can develop a high-quality business
decisions and continue to achieve success!
Qianzhan Industry Research Institute
Cosmeceutical Industry Research Group

3. Chapter 1: Background of China’s cosmeceutical industry development
1.1 definition and classification of the industry
1.1.1 definition of the industry
1.1.2 classification of products of the industry
1.1.3 differences of cosmeceutical and ordinary cosmetics and pharmaceutical products
1 difference between cosmeceutical and ordinary cosmetics
2 difference between cosmeceutical and pharmaceutical products
1.2 analysis of economic environment of the industry
1.2.1 analysis of the domestic macroeconomic environment
1 domestic macroeconomic status quo
(1) GDP
(2) CPI
(3) urban and rural residents' income
(4) the total retail sales of social consumer goods
(5) cosmetics retail price index
2 domestic macroeconomic outlook
1.2.2 the impact of macroeconomic environment on related industries
1 the impact of macro economy on the upstream industry
2 the impact of macro economy on cosmeceutical industry
1.3 analysis of policy environment of the industry
1.3.1 analysis of related policies of the industry
1.3.2 policy planning for the industry’s development
1.4 analysis of consumer environment of the industry
1.4.1 factors affecting residents’ consumption
1.4.2 analysis of residents’ consumption confidence
1.4.3 features of residents’ consumption structure and evolution
1.4.4 analysis of characteristics of residents’ consumption behavior
1.5 analysis of trade environment of the industry
1.5.1 development status quo of trade environment of the industry
1.5.2 development trends of trade environmental of the industry
Chapter 2: Analysis of China cosmeceutical industry chain
2.1 analysis of upstream of cosmeceutical industry chain
2.1.1 analysis of raw material market
1 raw material of natural oil
2 raw material of synthetic grease
3 raw material of silty
4 raw material of glial
5 other raw materials
2.1.2 analysis of cosmetic packaging industry
1 market supply and demand of the industry
2 analysis of product material of the industry
3 analysis of product style of the industry
2.1.3 analysis of the labor market
1 analysis of Chinese population structure

4. 2 analysis of Chinese labor supply and demand
3 analysis of Chinese labor price
2.1.4 analysis of relation of supplier market and the industry
2.2 analysis of downstream of cosmeceutical industry chain
2.2.1 consumer demand for cosmeceutical market
2.2.2 analysis of consumer behavior of cosmeceutical market
1 analysis of consumer population
2 analysis of product structure
2.2.3 analysis of consumer psychology of cosmeceutical market
2.2.4 research on cosmeceutical consumer
1 analysis of consumer awareness of cosmeceutical
(1) consumer awareness of cosmeceutical
(2) consumer awareness of brand
2 analysis of consumer behavior
(1) motives for buying
(2) considerations for buying
(3) consumer purchase channels
(4) ways of consumers’ knowing new products
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