1. By Qianzhan Intelligence
Website: http://en.qianzhan.com/
Tel:+86 0755 33220413
Email us: carter@qianzhan.com.cn
China Excavator Manufacturing Industry Production & Marketing Demand and
Investment Forecast Report, 2011-2015
Since the end of 1960s, China has begun to research, produce and development
excavator products. After only 40 years of development, especially after more
than 30 years of reform and opening up, the development of China excavator
manufacturing industry is extremely fast. According to data from the National
Bureau of Statistics, in 2010, there were 252 excavator manufacturing
enterprises above designated size in China excavator manufacturing industry.
The industry realized the sales revenue of 169.785 billion Yuan; the industry
achieved the product sales profit of 25.367 billion Yuan, and the total profit was
21.406 billion Yuan, with a year-on-year increase of more than 80%.
China’s excavator market has grown by an average of 30% annually for 10
years, which has been one of the world’s largest markets. In terms of current
situation, every kind of infrastructure, such as road traffic, energy and water
conservancy, and urban construction has reached its construction peak. The
demand for excavator keeps growing. In 2010, the actual total accumulated sales
volume of national excavators exceeded 165,000, with a year-on-year increase
of 74.5%.
At present, China excavator market is mainly dominated by Japanese, Korean,
European and American brands. In terms of level pattern of product market,
some European and American brands, such as Caterpillar, VOLVO, Case, JCB,
Terex and Liebherr occupy the high-end market of China excavator industry;
some Japanese brands, such as Komatsu and Kobelco occupy the high and
middle-end market of China excavator industry; and some Korean brands, such
as Doosan and HYUNDAI occupy the middle-end market of China excavator
industry. However, foreign enterprises with good quality but high price can not
fully jump over the payment threshold of Chinese users. A majority of domestic
brands are in the low and middle-end market. Currently, some domestic brands
are also entering the high-end market of China excavator industry, such as any
Heavy, Sunward and LiuGong Machinery have made some breakthroughs in
China’s high-end market.
At the end of 2010, domestic large enterprises began to expand the production
capacity of excavators successively, and other enterprises are tending to develop
new series of excavator products, which hope to bring the profitability growth
by the fast development of excavator market. In fact, Considering both risk

2. factors and benefits, due to the inactive promotion on affordable housing by
banks, it indirectly leads to the shrink of engineering mechanical sales volume in
Q2 2011.In May 2011, the sales volume of domestic excavator was 13,956, with
a year-on-year decrease of 12.4%, which was the first month of year-on-year
decrease. From Jan. to May, the accumulated sales volume was 115,589, with a
year-on-year increase of 38.1%, which decreased by 12% comparing to the
period of Jan. to Apr.
The data shows, from Jan. to May. 2011, the market shares of domestic brands
further increased to 37%. At present, the Sany Heavy’s production capacity of
domestic excavator ranked the top, which reached the annual sales volume of
over 10 thousand, while the top 4 enterprises in this industry can reach the level
of 4,000 sets/year. Moreover, the capacity expanding growth of other enterprises
is also strong. In the next period, it’s will be normal for domestic brands grasp
the imported machine and second-hand products market shares.
Generally speaking, the domestic excavator inventory volume is relatively low,
but the product price is relatively high. The main sales model is financing and
leasing or banking mortgage. If the credit is somewhat loose, the sales volume of
excavators will rebound best. It’s predicted with the recovery of world and
China’s economy, the progress of real estate and urbanization construction will
speed up, the sales volume of all kinds of excavators with different tonnages will
continue to grow. Except for uncertain factors, the excavators with different
tonnages will grow by more than 15% from 2011 to 2013.
With the growing competition in excavator manufacturing industry, acquisition
and capital operation among large enterprises become more and more frequent.
The domestic excellent excavator manufacturing enterprises pay more attention
to the industry market research, especially to the indepth researches on the
industry development environment and product buyers. Because of this, a large
number of excellent excavator brands rise up rapidly, and gradually become
leading corporations in excavator manufacturing industry!
With Forward’s long-term tracking and collecting market data of excavator
manufacturing industry, we roundly and accurately analyze the industry structure
system for you from the view of mastering the whole industry. This report
mainly focuses on analyzing China excavator manufacturing industry’s market
capacity, market size, development speed and competitive situation, depending
on macro-prosperity of current excavator manufacturing industry and relying on
its production and marketing conditions as well as the demand trend. The report
pay more attention to analyze the production and development of China
excavator manufacturing industry; the current market environment an enterprise
competitiveness of excavator manufacturing industry; the market demand

3. characteristics of excavator manufacturing industry; the import and export
market of excavator manufacturing industry; the competitive landscape and
competitive trend of excavator manufacturing industry; the development
situation of excavator product market segmentation; the leading corporations’
operational conditions in excavator manufacturing industry; as well as the
development trend and prospects forecast of excavator manufacturing industry.
Meanwhile, with comprehensive and specific first-hand market data over the
past 5 years, Forward helps you to grasp the market and development trends of
excavator manufacturing industry, so as to win advantages from competition!
The most distinctive characteristics of this report is forward-looking and
timeliness. Through analyzing forward-looking characteristic of abundant firsthand market data, we deeply and objectively dissect China current excavator
manufacturing industry’s overall market capacity, market size, competitive
landscape and characteristics of market demand. Furthermore, based on future
development tracks and years’ practice experience of excavator manufacturing
industry, we conduct prudent analysis and forecast for excavator manufacturing
industry’s future development trend. This report helps excavator manufacturing
enterprises, R&D institutions, marketing enterprises and investment enterprises
to precisely grasp current latest developments of the industry. Afterwards, they
can make wise operating decisions and define enterprises’ development
directions. Moreover, this report is the first and weighty report on analyzing the
upstream and downstream industrial chain of excavator manufacturin industry
and analyzing its leading corporations in an all-round and systematical way.
Here, we would like to express our sincere gratitude to State Information Center,
Bureau of Statistics of China, China Customs, International Information
Research Institute, Chinese Academy of International Trade and Economic
Cooperation, Tsinghua University Library, Development Research Center of the
State Council and Beijing Essence Forward Research Center, for their great
support when we conduct this report!
Notice: All the market data, especially corporations' ranking data in the report,
only for business reference. Please do not take the data for enterprise publicity.
Thank you! Or Forward shall not take any responsibility for any consequences!
Forward and Intelligence Co., Ltd. Industry Research Center
Research Team of Excavator Manufacturing Industry