5. 3) POINT OF INFLUENCE
Transforming a ‘Point of Influence’ into a call to action.
6. • Find your brand’s top 10% influencers
• Create immersive, multi-screen experiences
• Make sure media channels are integrated
Editor's Notes
The age of the integrated brand message.
This is because consumers are becomingthe driving force poweringWHAT, WHERE and WHENbrand interactions occur.
Identify and empower the top social influencers. Their interaction with their social circles vary from:Friends/family/colleagues talking to each otherFriends/family/colleagues talking to each other + online contactRegular online contact and no Friends/family/colleagues talking to each other
Once influencers are identified, start to optimize touch points.A touch point is the most effectivechannel(s) to spread a specific message to its target audience.
Consumers’ conversations and interactions are distinct points of influence. Once marketers establish where theyare,points of influence can direct consumers toward a path to purchase.
