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© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
Juliana Bednarski
HR Business Partner!
Tesla!
Employee Engagement to Accelerate
Business Results
Louis Efron
Head of Global Employee Engagement!
Tesla!
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
HOUSEKEEPING
-  The  recording  and  slides  for  today’s  presenta?on  will  be  made  
available  on  talentweek.com  along  with  other  content  and  
webinars  from  throughout  the  week  

-  Join  the  conversa?on  on  TwiHer  by  twee?ng  @Qualtrics  using  
#talentweek
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
Employee Engagement
to Accelerate Business
Results
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. 4	
  	
  
1478
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. 5	
  	
  
1884
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
1899
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. 7	
  	
  
2008 – Roadster
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. 8	
  	
  
2012 – Model S
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. 9	
  	
  
2015 - Tesla Powerwall
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. 10	
  	
  
2015 - Model X
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
War for Talent Starts with Engagement!
The	
  compe))on	
  is	
  fierce!	
  
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
Tesla’s Battery
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
What? Where? Why?
WHAT = MISSION
Accelerate the World’s Transition to Electric Vehicles
WHERE = VISION
Pollution Free Planet & Economic Power Shift
WHY = PURPOSESustainable Transportation the World Over
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
Purpose + Talent + Hard Work =
RESULTS!
Tesla’s Road To Date
Zero	
  to	
  60	
  in	
  2.8	
  Seconds!	
  Tesla’s	
  Purpose	
   Excep)onal	
  People	
  
Remarkable	
  	
  
Innova)on	
  
Hard	
  Work	
  
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
Tesla’s Results
400 to 11,000 employees
0 to 60 in 2.8 seconds
Long range
Zero emissions
Safest car on the planet
Tesla Energy
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
Tesla Today
An inspired brand galvanized around a distinctive, inspirational, and
authentic purpose. Tools and systems in place to build a sustainable,
high performing Camelot.
- BrightHouse
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
Purpose + Talent + Engagement =
ACCELERATED RESULTS!
Tesla’s Road to the Future
Zero	
  to	
  60	
  in	
  .	
  .	
  .	
  Tesla’s	
  Purpose	
  
Excep)onal	
  People,	
  	
  
RIGHT	
  Role	
  
EXCEPTIONAL	
  Leaders	
  
MEASURED	
  Engagement	
  
MODEL	
  X	
  
Engaged	
  
Customers	
  
Sustainable	
  
Growth	
  
CHANGE	
  THE	
  
WORLD!	
  
MODEL	
  3	
  
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. 18	
  	
  
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
Our Core Focus
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
Why Engagement Matters
§  Employee Engagement = Customer Engagement
§  Engaged Teams à
15% more Profitable
30% more Productive
12% higher Customer Engagement
30% less Turnover
62% less Safety issues
37% less Absenteeism
§  Attracts and keeps the best talent
Morgan	
  Freeman	
  in	
  a	
  Tesla	
  
	
  
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
3 Operating Modes of Engagement
DRIVE: Engaged – Tesla changing the world!
–  Emotionally Committed, happy & fulfilled
–  The extra mile!
NEUTRAL: Not Engaged = A car
–  9 to 5 mentality
–  Nothing extra
REVERSE: Actively Disengaged = Junker
–  Destructive
–  Works against mission and purpose
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
•  16 core conditions that drive employee engagement
–  Scale: 1-5
–  Additional 2 Open-ended questions
–  Global (multi-language)
–  Completely ANONYMOUS
•  Followed by Action Planning
•  Business Dashboard
•  High participation
Tesla360 Summary
23	
  	
  
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
Maslow Hierarchy of Needs
BELONGING
GROWTH/
INNOVATION
CARING
INTEGRITY/TRUST
COMPETENCE
Tesla360 Themes	
  
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
91% participation
7,774 surveys
12,031 comments
400+ managers scorecards
The Numbers!
25	
  	
  
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
“Ludicrous” Engagement
via technology
“What gets measured, gets done.” – Peter Drucker
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
“Ludicrous” Engagement
27	
  	
  
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
Launch – Drive Participation
Your first engagement data point
28	
  	
  
First	
  )me	
  in	
  Tesla’s	
  history	
  –	
  full-­‐scale	
  company-­‐wide	
  
survey	
  
	
  
•  Top-­‐down	
  communicaBon	
  	
  
•  Understated	
  internal	
  communicaBon	
  
•  Customized	
  for	
  diverse	
  populaBon	
  &	
  job	
  types	
  
•  Our	
  key:	
  low	
  barriers	
  to	
  par2cipa2on	
  
•  Mobile-­‐enabled	
  
•  Average	
  survey	
  compleBon	
  Bme	
  	
  ~	
  3	
  minutes	
  
•  Response	
  updates	
  and	
  “friendly	
  compeBBon”	
  
•  Phased	
  global	
  launch	
  –	
  bandwidth	
  for	
  HR	
  team,	
  
accuracy	
  in	
  launch	
  
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
Our Action Planning Process
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. 30	
  	
  
Tesla360 – After the Survey
Immediate	
  transparency	
  –	
  engagement	
  scorecard	
  and	
  survey	
  results	
  
release	
  within	
  2	
  weeks	
  of	
  survey	
  close	
  	
  	
  
•  How	
  to	
  use	
  the	
  data	
  
•  How	
  to	
  understand	
  and	
  read	
  your	
  scorecards	
  
	
  
Ac)on	
  planning	
  prac)ce	
  –	
  HR	
  Business	
  Partner	
  team,	
  acBon	
  
planning	
  mock	
  sessions	
  	
  
	
  
Ac)on	
  planning	
  training,	
  scale	
  -­‐	
  
hWps://view.knowledgevision.com/presentaBon/
3e01cee4a9284af7be83478df587fed6	
  	
  
	
  
	
  
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
Action Planning Session Focus
•  Share results at a team level
•  Facilitate discussion
•  Create at least one specific action
•  What does a “5” look like?
•  Measure again!
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
Data Driven Company = Data Driven Engagement
32	
  	
  
•  Scorecard – accessible, digestible
•  Display mean, response rate, score distribution, and
delta from company average
–  Data can be sliced by all users by a variety of metadata filters:
•  Tenure
•  Job Level
•  Location
•  Country
•  Cost Center, Business Unit
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
Responsive & Custom for Tesla’s Needs
33	
  	
  
•  Breakouts	
  	
  
•  Comparison	
  across	
  categories	
  	
  
•  Custom	
  Breakouts	
  –	
  Company,	
  OrganizaBon,	
  Team	
  
•  Nimble	
  dashboard	
  
•  Easy	
  insight	
  into	
  sub-­‐populaBon	
  comparisons,	
  and	
  
relaBve	
  group	
  or	
  team	
  strengths	
  and	
  weaknesses	
  
•  Strength/Weakness	
  Analysis	
  
•  Key	
  Driver	
  Analysis	
  
•  OrganizaBon	
  Rank	
  	
  
	
  
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
Action Planning – Data, Tracking, Analysis
34	
  	
  
•  Ac)on	
  planning	
  
•  Responsive	
  system	
  
•  AcBon	
  tracking	
  
•  Analysis	
  –	
  	
  
•  Where	
  are	
  our	
  
acBons	
  
concentrated?	
  
•  What	
  is	
  the	
  focus	
  
of	
  improvement?	
  
•  Assess	
  progress	
  
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
•  Test, re-test
•  Longitudinal engagement data
–  Action planning impact, transition
In the Future
35	
  	
  
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
© Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
“If you love what you do, you never work a day in
your life.”
Thank you for having us!
37	
  	
  

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TalentWeek™ Presentation - Tesla - Louis Efron and Juliana Bednarski

  • 1. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Juliana Bednarski HR Business Partner! Tesla! Employee Engagement to Accelerate Business Results Louis Efron Head of Global Employee Engagement! Tesla!
  • 2. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. HOUSEKEEPING -  The  recording  and  slides  for  today’s  presenta?on  will  be  made   available  on  talentweek.com  along  with  other  content  and   webinars  from  throughout  the  week   -  Join  the  conversa?on  on  TwiHer  by  twee?ng  @Qualtrics  using   #talentweek
  • 3. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Employee Engagement to Accelerate Business Results
  • 4. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. 4     1478
  • 5. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. 5     1884
  • 6. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. 1899
  • 7. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. 7     2008 – Roadster
  • 8. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. 8     2012 – Model S
  • 9. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. 9     2015 - Tesla Powerwall
  • 10. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. 10     2015 - Model X
  • 11. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. War for Talent Starts with Engagement! The  compe))on  is  fierce!  
  • 12. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Tesla’s Battery
  • 13. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. What? Where? Why? WHAT = MISSION Accelerate the World’s Transition to Electric Vehicles WHERE = VISION Pollution Free Planet & Economic Power Shift WHY = PURPOSESustainable Transportation the World Over
  • 14. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Purpose + Talent + Hard Work = RESULTS! Tesla’s Road To Date Zero  to  60  in  2.8  Seconds!  Tesla’s  Purpose   Excep)onal  People   Remarkable     Innova)on   Hard  Work  
  • 15. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Tesla’s Results 400 to 11,000 employees 0 to 60 in 2.8 seconds Long range Zero emissions Safest car on the planet Tesla Energy
  • 16. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Tesla Today An inspired brand galvanized around a distinctive, inspirational, and authentic purpose. Tools and systems in place to build a sustainable, high performing Camelot. - BrightHouse
  • 17. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Purpose + Talent + Engagement = ACCELERATED RESULTS! Tesla’s Road to the Future Zero  to  60  in  .  .  .  Tesla’s  Purpose   Excep)onal  People,     RIGHT  Role   EXCEPTIONAL  Leaders   MEASURED  Engagement   MODEL  X   Engaged   Customers   Sustainable   Growth   CHANGE  THE   WORLD!   MODEL  3  
  • 18. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. 18    
  • 19. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Our Core Focus
  • 20. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Why Engagement Matters §  Employee Engagement = Customer Engagement §  Engaged Teams à 15% more Profitable 30% more Productive 12% higher Customer Engagement 30% less Turnover 62% less Safety issues 37% less Absenteeism §  Attracts and keeps the best talent Morgan  Freeman  in  a  Tesla    
  • 21. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. 3 Operating Modes of Engagement DRIVE: Engaged – Tesla changing the world! –  Emotionally Committed, happy & fulfilled –  The extra mile! NEUTRAL: Not Engaged = A car –  9 to 5 mentality –  Nothing extra REVERSE: Actively Disengaged = Junker –  Destructive –  Works against mission and purpose
  • 22. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
  • 23. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. •  16 core conditions that drive employee engagement –  Scale: 1-5 –  Additional 2 Open-ended questions –  Global (multi-language) –  Completely ANONYMOUS •  Followed by Action Planning •  Business Dashboard •  High participation Tesla360 Summary 23    
  • 24. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Maslow Hierarchy of Needs BELONGING GROWTH/ INNOVATION CARING INTEGRITY/TRUST COMPETENCE Tesla360 Themes  
  • 25. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. 91% participation 7,774 surveys 12,031 comments 400+ managers scorecards The Numbers! 25    
  • 26. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. “Ludicrous” Engagement via technology “What gets measured, gets done.” – Peter Drucker
  • 27. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. “Ludicrous” Engagement 27    
  • 28. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Launch – Drive Participation Your first engagement data point 28     First  )me  in  Tesla’s  history  –  full-­‐scale  company-­‐wide   survey     •  Top-­‐down  communicaBon     •  Understated  internal  communicaBon   •  Customized  for  diverse  populaBon  &  job  types   •  Our  key:  low  barriers  to  par2cipa2on   •  Mobile-­‐enabled   •  Average  survey  compleBon  Bme    ~  3  minutes   •  Response  updates  and  “friendly  compeBBon”   •  Phased  global  launch  –  bandwidth  for  HR  team,   accuracy  in  launch  
  • 29. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Our Action Planning Process
  • 30. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. 30     Tesla360 – After the Survey Immediate  transparency  –  engagement  scorecard  and  survey  results   release  within  2  weeks  of  survey  close       •  How  to  use  the  data   •  How  to  understand  and  read  your  scorecards     Ac)on  planning  prac)ce  –  HR  Business  Partner  team,  acBon   planning  mock  sessions       Ac)on  planning  training,  scale  -­‐   hWps://view.knowledgevision.com/presentaBon/ 3e01cee4a9284af7be83478df587fed6        
  • 31. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Action Planning Session Focus •  Share results at a team level •  Facilitate discussion •  Create at least one specific action •  What does a “5” look like? •  Measure again!
  • 32. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Data Driven Company = Data Driven Engagement 32     •  Scorecard – accessible, digestible •  Display mean, response rate, score distribution, and delta from company average –  Data can be sliced by all users by a variety of metadata filters: •  Tenure •  Job Level •  Location •  Country •  Cost Center, Business Unit
  • 33. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Responsive & Custom for Tesla’s Needs 33     •  Breakouts     •  Comparison  across  categories     •  Custom  Breakouts  –  Company,  OrganizaBon,  Team   •  Nimble  dashboard   •  Easy  insight  into  sub-­‐populaBon  comparisons,  and   relaBve  group  or  team  strengths  and  weaknesses   •  Strength/Weakness  Analysis   •  Key  Driver  Analysis   •  OrganizaBon  Rank      
  • 34. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. Action Planning – Data, Tracking, Analysis 34     •  Ac)on  planning   •  Responsive  system   •  AcBon  tracking   •  Analysis  –     •  Where  are  our   acBons   concentrated?   •  What  is  the  focus   of  improvement?   •  Assess  progress  
  • 35. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. •  Test, re-test •  Longitudinal engagement data –  Action planning impact, transition In the Future 35    
  • 36. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege.
  • 37. © Copyright 2014 Tesla Motors, Inc. All rights reserved. Proprietary and Confidential Business Information. Attorney-Client/Work Product Privilege. “If you love what you do, you never work a day in your life.” Thank you for having us! 37