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Watch the recorded video session!,[object Object]
Activate your truth,[object Object],Breakthrough in New Product Development,[object Object],Drive innovation ,[object Object],From Research to P&L,[object Object],Watch the recorded video session!,[object Object]
Your presenters,[object Object],John Williamson,[object Object],CEO & Founder,[object Object],Email: jwilliamson@qualvu.com,[object Object],Twitter: @johnmwilliamson,[object Object],Keith Robinson,[object Object],Senior Strategist,[object Object],Email:  krobinson@qualvu.com,[object Object],Eddy Wittry,[object Object],Senior Strategist,[object Object],Email: ewittry@qualvu.com,[object Object],Watch the recorded video session!,[object Object]
Let’s define innovation,[object Object],There’s the Wikipedia version…,[object Object],1:the introduction of something new ,[object Object],2:a new idea, method, or device,[object Object],Then there’s your version …,[object Object],1:  ideas and action that impact your P&L,[object Object],2.  research with huge stakes,[object Object],Watch the recorded video session!,[object Object]
The problem,[object Object],innovation & research are broken,[object Object],Watch the recorded video session!,[object Object]
Innovation today,[object Object],Internally Driven ,[object Object],[object Object],Lack of….,[object Object],Grounding in reality,[object Object],Focus,[object Object],Validation,[object Object],Creative process,[object Object],[object Object],Not comfortable,[object Object],Tension from Ambiguity,[object Object],Waste of time ,[object Object],Low Team Ownership,[object Object],Innovation Firms,[object Object],[object Object]
Black box process
Loss of Control
Not Grounded in Realities
No Team OwnershipOutcome Risky, tough to,[object Object],execute ideas,[object Object],Outcome Laundry list of thoughts,[object Object],Watch the recorded video session!,[object Object]
What’s needed,[object Object],You need to base innovation on Truth,[object Object],Unbridled reality of your customers and potential customers,[object Object],Functional realities of your internal business & stakeholder,[object Object],The Innovation process itself begs for Innovation!,[object Object],Changing behavior of your potential customers,[object Object],	Efficient, fast, integrated, and cost effective new ways,[object Object],Innovation can’t happen in a vacuum,[object Object],Stakeholders MUST be involved,[object Object],	Cross-organizational commitment = Big wins,[object Object],Watch the recorded video session!,[object Object]
The Activate Your Truth Approach,[object Object],Activate Your Truth,[object Object],SOLUTION,[object Object],Watch the recorded video session!,[object Object]
INNOVATION,[object Object],Innovation in innovation,[object Object],TOMORROW,[object Object],Internal Truth-based ,[object Object],Cross disciplinary,[object Object],Subject Matter Experts,[object Object],Real Innovation from,[object Object],a Higher Standard of,[object Object],Collective Intelligence,[object Object],External,[object Object],Truth-based ,[object Object],consumer insights,[object Object],Watch the recorded video session!,[object Object]
Innovation in innovation,[object Object],INNOVATION,[object Object],TOMORROW,[object Object],External Truth ,[object Object],Internal Truth,[object Object],Innovation,[object Object],+,[object Object],Internal Truth-based ,[object Object],Cross disciplinary,[object Object],Subject Matter Experts,[object Object],Real Innovation from,[object Object],a Higher Standard of,[object Object],Collective Intelligence,[object Object],Watch the recorded video session!,[object Object]
External truth : Consumer insights,[object Object],The company that brought innovation and better intelligence to qualitative market research,[object Object],Online video feedback – out of the focus group and into people’s lives,[object Object],World class Strategy and Actionable Reporting,[object Object],Watch the recorded video session!,[object Object]
internal truth: Key to innovation,[object Object],[object Object]
The right prism for consumer insights and “A-Ha!” insights
Enthusiastic buyin across and up the organization Watch the recorded video session!,[object Object]
More specifically, The “Activate Your Truth” approach…,[object Object],[object Object]
identifies new opportunities to deliver growth
leverages your internal experts
produces grounded innovation
truly activates consumer insight
enables you to control your innovation processWatch the recorded video session!,[object Object]
INNOVATIONEMERGES FROM,[object Object],INFUSING FRESH & accurate,[object Object],INSIGHTs WITH Subject matter,[object Object],experts IN A DISCIPLINED,[object Object],PROCESS,[object Object],Watch the recorded video session!,[object Object]
ACTIVATE YOUR TRUTH ,[object Object],PROTOCOL,[object Object],Watch the recorded video session!,[object Object]
HOW IT WORKSACTIVATE YOUR TRUTH,[object Object],Pressure Test,[object Object],Preliminary,[object Object],Concepts,[object Object],Refine &,[object Object],Adjust Final,[object Object],Concepts,[object Object],Discover,[object Object],Consumer,[object Object],Opportunities,[object Object],Internal Team ,[object Object],Builds Initial,[object Object],Constructs,[object Object],Smart Start,[object Object],AN INTEGRATED SOLUTION COMBINING INNOVATIVE CONSUMER RESEARCH WITH INTERNAL BRAND EXPERTS TO BUILD INNOVATION CONSTRUCTS,[object Object],Watch the recorded video session!,[object Object]
Start Smart,[object Object],your internal pre-summit,[object Object],Watch the recorded video session!,[object Object]
INTERNAL PRE-SUMMIT,[object Object],BUILDING FOUNDATION ,[object Object],Moderated internal working session,[object Object],Attendees: Qualvu Strategy Team,[object Object],Watch the recorded video session!,[object Object]
BETTER PREPARATION: BETTER RESEARCH,[object Object],INITIAL PROJECT,[object Object],Right Participants,[object Object],Qualvu Collection,[object Object],Video Report:,[object Object],Actionable Recommendations,[object Object],Rich Insights,[object Object],Watch the recorded video session!,[object Object]
Innovation summit,[object Object],identifying & uncovering new opportunities,[object Object],Morning sessionafternoon session,[object Object],Watch the recorded video session!,[object Object]
MORNING: INSIGHT IMMERSION SESSION,[object Object],Review Qualvu output,[object Object],Candid, truthful video sessions,[object Object],Grounding internal stakeholders in the Insights,[object Object],Internal Truth,[object Object],Watch the recorded video session!,[object Object]
AFTERNOON:INNOVATION WORK SESSION,[object Object],Internal Team ,[object Object],Collective Intelligence,[object Object],Consumer,[object Object],Insights,[object Object],Collective,[object Object],Genius,[object Object],Innovation,[object Object],Purpose:  Leverage ‘world view’ to build highly relevant concepts,[object Object],The Qualvu Innovation process combines the “Collective Intelligence” of your Internal Team with consumer insights to identify and develop new thinking.,[object Object],Watch the recorded video session!,[object Object]
Build initial concepts,[object Object],post summit,[object Object],Watch the recorded video session!,[object Object]

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New Product Development & Innovation Webinar: Activate Your Truth!

Notes de l'éditeur

  1. John sets up this product born out of consistent client need to make research work beyond consumer truth and reports and dataJohn introduces KeithJohn introduces Eddy
  2. Internally DrivenUnderdeveloped OutcomesLack of….Grounding in realityFocusValidationCreative processOutcome: Laundry list of thoughtsParticipant Ill WillNot comfortableTension from AmbiguityWaste of time Low Team OwnershipInnovation FirmsExpensiveBlack box processLoss of ControlNot Grounded in RealitiesNo Team Ownership
  3. HOW This approach uniquely merges the consumer Truth uncovered in the videodiary process with the power of the client’s internal subject matter experts creating a unique and powerful “Collective Genius” within the team. The team is then lead through a structured protocol which focuses the group to push beyond their current boundaries and to innovate and create actionable development work around the strategic imperatives of that specific initiative.When you drive Activate Your Truth through Qualvu, a true clarity of direction is developed, the power of business propositions are fully realized and team alignment is achieved– all moving your best business thinking far beyond what traditional innovation approaches have ever achieved. Unfiltered access to consumer truthImmerses participants in fresh insightsSubject Matter Experts drive the process
  4. HOW This approach uniquely merges the consumer Truth uncovered in the videodiary process with the power of the client’s internal subject matter experts creating a unique and powerful “Collective Genius” within the team. The team is then lead through a structured protocol which focuses the group to push beyond their current boundaries and to innovate and create actionable development work around the strategic imperatives of that specific initiative.When you drive Activate Your Truth through Qualvu, a true clarity of direction is developed, the power of business propositions are fully realized and team alignment is achieved– all moving your best business thinking far beyond what traditional innovation approaches have ever achieved. Unfiltered access to consumer truthImmerses participants in fresh insightsSubject Matter Experts drive the process
  5. THE WHY: Making Research Actionable
  6. People/persona use video report slideWorkshop white boardConceptPeople again video diary with concepts on white board areaDevelopment Stage ActivitiesI. Pre-Summit WorkSmart Start Learning ReviewField Videodiary 1 Research II. Innovation Summit WorkImmersion Session Research De-brief + Strategy Review + Facilitated Internalization ProtocolInnovation Sessions Facilitated New Opportunity Identification and DevelopmentIII. Post Summit WorkNew Product Concept Development and RefinementResearch-ready Concept IdeasIV. Pressure TestField Videodiary 2 Pressure Test with ConsumersResearch Debrief with Client TeamProject Team Work Session to ID Concept Improvement OpportunitiesV. Post Validation WorkFinal Concept RefinementFinal High Value Concept Constructs
  7. InputsProject Goals and ObjectivesSummary of Key Historical Research StudiesProject Brief Interviews with Key StakeholdersActionsPull together organizational intelligence in this arena to better inform both the research design and the innovation work yet to come.RationaleBetter research is the result of better preparation – in this stage the Qualvu team goes deep on the available client research and background information in order to pinpoint what’s known and to identify the gaps that need to be addressed so that the Videodiaries get at the real, motivating consumer truth critical for success in this segment.OutputDirection to drive Study Design Parameters and Discussion Guide Development
  8. InputsHigh priority exploratory areas for the ethnographic and attitudinal researchActionsProgram Video Dairy + Collect Ethnographic Insights + Exploratory = Video ReportRationaleThe online Videodiary product delivers so much more than the insights offered in traditional focus groups – it gives qualitative research true richness, robust integrity and ultimately truth about what consumers feel and believe. The process outlined here gives the client team the benefit of Qualvu’s extensive experience in going beyond the typical content of the consumer feedback to decipher consumer emotion and intent – a critical part of understanding where a new value proposition really fits, not just a projection of how it might be scored on a list of literal, rational attributes or dimensions – in the live presentation of the final report in the client de-brief.OutputVideo summary of consumers sharing their Truth about how they view affluence and identifying the key attitudes and drivers for their spending/financial behavior
  9. InputsSmart Start LearningVideo Research Report from Videodiary 1Strategic Construct/FrameworkActionsPresentation review of the learning followed by… Protocol of facilitated exercises to work the team through better understanding the learning and beginning to formulate implications for innovationRationaleThe “Insight Immersion” kicks off the team work sessions. The purpose of this stage is to root each and every team member in the truth captured in the Qualvu Videodiary 1. The collective power of subject matter experts grounded in truth from the research gets the Innovation work started off with high energy, confidence and fresh thinking.OutputFresh insights, perspectives and thinking on the business based in consumer Truth to feed the Innovation process
  10. InputsImmersion from the morning sessionActionFacilitated, structured team work session with exercises designed to tap into the “Collective Genius” of the project team to identify and develop innovative high value business building initiativesRationaleThis innovation session will be a facilitated, structured work session that will enable the team to use both the direction set out in the project objectives, combined with the insights from the Videodiaries to push past what they have historically known and thought about the business and the consumer in order to draw out new areas of opportunity and development. These exercises will push to the group to explore fresh thinking and creativity; beyond what is seen in traditional new product brainstorming sessions, and to identify new and innovative business building ideas which are grounded the real-world wants and needs of the consumers.OutputRough concept constructs for 8-10 high potential business building initiatives
  11. InputsRough concept constructs for 8-10 high potential business building initiativesActionQualvu team works offline to further develop and refine conceptsRationaleThe “QVU Concept Development” stepis designed to focus and to speed up the process. Not all results are best achieved in a larger team meeting – The content and direction generated by the team in the Innovation Sessions will be substantial, but not fully formed; and the need for it to be quickly distilled down to key concepts will be key. The Qualvu Strat Team works at this phase, off-line, in order to bring the group’s concepts to life and into sharp focus. The Qualvu Strat team will step back from the inputs developed with the group in order to more fully form the concept direction and to apply the focus offered by the filter of the strategic framework yielding refined and tightly written concept statements. OutputDraft concepts for review by the project core team
  12. InputsDraft concept statementsActionReview draft concepts with Project core team to get direction for refinement/improvementRationaleThis meeting, conducted over WebEx, is designed to allow the Project core team to steer the editing and refining of the draft concepts in order to get them to the research ready stage.OutputResearch ready concept statements
  13. InputsResearch ready concept statementsActionsVideodiary 2 to pressure test concept ideasRationaleVideodiary research to get initial consumer reaction and input to refine the concept statements.Assignments will include questions designed to evaluate each concept / construct to identify strengths and weaknesses. Initial reaction Likelihood to purchase (why/why not)Usage scenarios (replacement or addition to current)Suggestions or improvements OutputVideo research report with consumer reactions to the concept statements
  14. InputsInitial Written ConceptsVideo Research Report from Videodiary 2ActionsPresentation Concept Reactions of the target followed by… Protocol of facilitated exercises to enable the team to efficiently digest/react/respond to research participant’s feedback on the concepts.Identify areas/implications for concept improvements.RationaleThis session is designed to ground and direct the team’s final concept refinement. The purpose of this stage is to root each and every team member in the truth about consumer reaction to and interest in the concepts as captured in the Qualvu Videodiary 2. The collective power of subject matter experts grounded in truth from the research again will channel the team toward optimizing the concepts through the insights derived from consumer’s reactions.OutputDirection on the highest potential concept directions and opportunities for refinement
  15. InputsVideo research reportOutput from project refinement sessionActionsFacilitated team session to identify improvements and refinements to the top conceptsRationaleThe second half of this WebEx-run session will be focused on Team “Concept Refinement.” The team will be facilitated through a protocol to generate discussion of the learning on each concept idea and to explore how those concepts might be further refined and improved. Through the exploration and discussion of the learning from each concept, team solutions and ideas for improvement will be recorded pushing this team toward alignment and closure on optimizing the concept intent and appeal to consumers.OutputDirection for Qualvu to move to concept finalization
  16. InputsDirection for Concept FinalizationActionQualvu team works offline to further develop, refine and polish final conceptsRationaleThis “QVU Concept Development” stepis designed to take the content and direction generated by the team in the Concept Refinement Workshop and to actively incorporate it into the development of final, refined concepts. These concept statement will be tightened and polished to form final concept statements. OutputFinal concepts for review by the MasterCard core team
  17. People/persona use video report slideWorkshop white boardConceptPeople again video diary with concepts on white board areaDevelopment Stage ActivitiesI. Pre-Summit WorkSmart Start Learning ReviewField Videodiary 1 Research II. Innovation Summit WorkImmersion Session Research De-brief + Strategy Review + Facilitated Internalization ProtocolInnovation Sessions Facilitated New Opportunity Identification and DevelopmentIII. Post Summit WorkNew Product Concept Development and RefinementResearch-ready Concept IdeasIV. Pressure TestField Videodiary 2 Pressure Test with ConsumersResearch Debrief with Client TeamProject Team Work Session to ID Concept Improvement OpportunitiesV. Post Validation WorkFinal Concept RefinementFinal High Value Concept Constructs