New technologies, combined with newly empowered consumers who share insights from their private settings, are changing the way brands connect with their most important audiences. Importantly, these interactions are forming the basis for new level of depth in qualitative research, and are taking research out of the focus group and into the living room. Qualvu has worked with many of the world’s leading brands, such as Procter & Gamble, eBay, Yahoo!, Chrysler, Kellogg’s, and Disney, who are leveraging the company’s unique and innovative asynchronous video methodology, which utilizes webcams, flip cams, and even video-enabled smartphones to deliver insightful video reports and findings. What you will get out of this webinar: Learn how innovative technologies put brands directly into the candid and sometimes serendipitous moments in the lives of their consumers to drive decision making; Understand the crucial evolution of the web-enabled consumer, and the implications for qualitative research; Learn how these new methods are allowing consumers to share vignettes from their lives that have not ever been seen by brand researchers, and which drive new levels of insight depth when properly applied; Gain insights into relevant case studies for this type of learning, viewed through the lens of some of the world’s leading brands.

1. To watch the recoded webinar, CLICK HERE

3. Delivering new levels of insight beyond traditional methods

4. Evolution of consumer behavior presents opportunities for better engagement, and decision-makingTo watch the recoded webinar, CLICK HERE

5. Let’s talk:Qualitative Research To watch the recoded webinar, CLICK HERE

6. Qualitative Today Out-of-context Intelligence Face-to-face (ideal) Groups (not always ideal) Costly What are our online options? To watch the recoded webinar, CLICK HERE

8. Current standard

9. Solid when group interaction & dynamics required

10. Online synchronous video

11. Global reach in IDI setting

12. F2F, non-verbal, richness of visual + voice

13. No travel

14. Limited scale, speed

15. Probing however human inhibitors + bias

16. Online asynchronous video

17. Global reach in personal diary setting

18. Highly scalable

19. Relies on personal, solo feedback for depth + richness

20. Mobile Cams enhance ethnographic observations

21. Online text-based options

22. Least expensive option

23. Highly scalable and global

24. Message board and live chat options

26. Current standard

27. Solid when group interaction & dynamics required

28. Online synchronous video

29. Global reach in IDI setting

30. F2F, non-verbal, richness of visual + voice

31. No travel

32. Limited scale, speed

33. Probing however human inhibitors + bias

34. Online asynchronous video

35. Global reach in personal diary setting

36. Highly scalable

37. Relies on personal, solo feedback for depth + richness

39. Least expensive option

40. Highly scalable and global

41. Message board and live chat options

43. How about key emerging trends amongconsumers? To watch the recoded webinar, CLICK HERE

44. Technology is changing Them too Mobile and web technology is transforming… …how consumers shop …how they communicate and interact with others …how consumers connect with brands …expectations on speed and convenience

45. Solid Incidence In 2010… …mobile subscribers surpassed 5 billion The world population is 6.8 billion Over 70% of the world’s population now have a mobile phone To watch the recoded webinar, CLICK HERE Source: The Growth of Mobile: Stats and figures that will shock you! By SybaseInc

46. How about the Changing needs ofresearchers? To watch the recoded webinar, CLICK HERE

48. Speed Matters

49. Global brands: More multi-country qual

50. ValueTo watch the recoded webinar, CLICK HERE

52. Face to face, ethnographic, private

53. Global, multi-country reach

54. Efficient dissemination of information

55. Higher level of consumer engagement

58. Consumers share privately on the go, from home, or work

59. Online, voice of the customer

60. Instantly accessible, Searchable video dataTo watch the recoded webinar, CLICK HERE

61. Easy, streamlined Video Search Qualvu Dashboard Vupoint + Videodiary Qualvu DIY Project Builder Qualvu Mobile Video Collection Qualvu Video Report Video Highlight Reels + Searchable Video + Written Report

62. qualvuin action To watch the recoded webinar, CLICK HERE

63. What Women Reveal about Shaving Helps Leading CPG Develop Product Exploring private routines

65. We asked participants to show the razor they currently use and describe why they chose it, how long they had been using it, and what was good and bad about it.

66. Next, we had participants open different razor boxes and describe initial reaction and thoughts of the product.

67. We asked them to show us how they prepared their skin for shaving, then to shave and describe what they were doing and why. When they finished, we asked them again to show us if they applied any moisturizers, or if they had to do anything later in the day.

68. And, as the final part of the exercise, we asked them to think about how their razor compared to the product we were testing – and in very specific terms. APPROACH BENEFITS Because of our asynchronous video platform and the opportunity to share insights from the comfort of their homes, participants felt comfortable in opening up a usually private part of their lives and in volunteering remarkably deep and valuable information. We were able to observe behaviors and habits of a very private act.

70. Online Search Provider Observes Mobile and Internet Users’ Daily Habits The three week, three country plan To watch the recoded webinar, CLICK HERE

72. The demographic component for each country varied from light to heavy internet and mobile users, who were males and females ranging in age from 24-35.

73. The study was conducted over a three week period. Every day, participants logged into the Qualvu Platform and answered a set of questions.

74. Participants were asked to tell about their experiences and also to show their mobile and internet devices, how they used them, and what they did when they used them.APPROACH BENEFTIS Qualvu handled from recruitment to deployment to translation with no travel involved and offered the client team the ability to view and organize video responses at any time they chose. The average length of video was nearly eight minutes per participant per question. The Qualvu team of researchers analyzed and organized the data into an online presentation that included revealing video clips from users’ candid responses.

75. New innovations Enables smartphone-powered qualitative consumer research

76. Wrap-up Qualvu is in Europe! A better approach to qualitative Global brands Researchers Advertising Agencies Multi-language support

77. Thank you! Next Steps: Questions? Send to: qvmarketing@qualvu.com or on twitter (@qualvu) Request an Account! To watch the recoded webinar, CLICK HERE