1. Bank of America
Global Consumer & Small Business Banking
Liam McGee
President, Global Consumer & Small Business Banking
UBS Financial Services
May 13, 2008

2. Forward Looking Statements
This presentation contains forward-looking statements, including statements about the
financial conditions, results of operations and earnings outlook of Bank of America
Corporation. The forward-looking statements involve certain risks and uncertainties. Factors
that may cause actual results or earnings to differ materially from such forward-looking
statements include, among others, the following: 1) projected business increases following
process changes and other investments are lower than expected; 2) competitive pressure
among financial services companies increases significantly; 3) general economic conditions
are less favorable than expected; 4) political conditions including the threat of future terrorist
activity and related actions by the United States abroad may adversely affect the company’s
businesses and economic conditions as a whole; 5) changes in the interest rate environment
reduce interest margins and impact funding sources; 6) changes in foreign exchange rates
increases exposure; 7) changes in market rates and prices may adversely impact the value of
financial products; 8) legislation or regulatory environments, requirements or changes
adversely affect the businesses in which the company is engaged; 9) changes in accounting
standards, rules or interpretations, 10) litigation liabilities, including costs, expenses,
settlements and judgments, may adversely affect the company or its businesses; 11) mergers
and acquisitions and their integration into the company; and 12) decisions to downsize, sell or
close units or otherwise change the business mix of any of the company. For further
information regarding Bank of America Corporation, please read the Bank of America reports
filed with the SEC and available at www.sec.gov.
2

3. Positioned for Success
• Differentiators
– Strong balance sheet and liquidity
– Unparalleled distribution
– Leading positions in key products
– Diverse income sources
– Most recognized brand
• Managing near-term challenges
– Economic pressure
– Housing market
• Solid business trends: deposits and consumer lending
• Investing in growth opportunities
– Deposits and debit card
– Consumer lending
– Distribution network
– Mass affluent segment and affinity banking
3

4. Differentiators
Unparalleled Franchise
Leader in Customer Relationships
• 59 million consumer and small business
households
• 78% of U.S. population in footprint
• 87% of diverse HHs in footprint
Leader in Distribution
• 15 of 20 fastest growing states
• 17%+ retail deposit market share in top
30 markets
• 6,100 banking centers, 18,500 ATMs
• #1 Online and Mobile Banking
Leader in Brand
• Recently named the #1 global financial
services brand
4

5. Differentiators
Leader in Cornerstone Products
Deposits • 14% Retail deposit
market share
Credit & Debit Home Lending
Card
• 20% US credit card market share • 8% Direct to consumer mortgage
market share
• 17% UK credit card market share
• 11% Home equity market share
• 17% debit card market share
5 Debit share as of 2006, all other share data as of Q4 07

6. Differentiators
Business Mix
(in millions)
2007 Net Income
Deposits Card Services
$5,227 $3,712
56% 39%
Consumer
ALM/Other Real Estate
$120 $371
1% 4%
6

7. Differentiators
Geographic Diversity
1
Retail Deposit Share
28%
25% 24% 24%
23% 23% 23%
21%
17% 17%
16% 15%
12%
10% 10%
4%
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1 Source: June 2007 FDIC /(MSA defined geographies)
7
Chicago and Detroit include the impact of the LaSalle acquisition

8. Differentiators
Positioned to Capture Growth
United
States
Source: “Retail Banking: Facing the Future”
8
Boston Consulting Group, November 2007

9. Navigating the Current Environment
9

10. Current Environment
• View of economy
• Economic cycle
• Impact on Bank of America customers and businesses
10

11. Current Environment
Changing Trends in Consumer Purchasing
Total Debit and Credit Purchase Volume YoY Growth of Necessary vs. Discretionary Spend per Account
(Proforma, in $Bns)
Necessary
R
12.3% CAG 13.3%
$412
$384
$327
$190
$169 Debit 7.6%
$142 Credit
Total
4.4%
$215 $222
$185 $102 3.7%
3.4%
$50 Discretionary
$52 0.5%
FY05 FY06 FY07 Q1 08 Q1 07 Q2 07 Q3 07 Q4 07 Q1 08
• Total volume growth continues to show stable, long-term growth
• Spending on necessities has increased dramatically in the last two
quarters driven by higher fuel and food prices
CAGR for Debit is 15.6% and CAGR for Credit Card is 9.6%. Both include LaSalle
11 Necessary includes Fuel, Grocery and Utilities (which also includes Phone and Cable)
Discretionary includes Retail, Travel and Entertainment and Services

12. Consumer Credit
12

13. Current Environment
Select Portfolio Characteristics – 1Q08
Residential Mortgage - $266 billion
Average refreshed FICO 734
Average refreshed LTV 62%
More than 90% refreshed LTV 10%
Performing well against the environment and peer comparisons
Residential mortgage trended statistics
1Q07 2Q07 3Q07 4Q07 1Q08
30+ DPD % 1.02% 1.18% 1.44% 1.64% 1.56%
Net c/o % 0.01% 0.02% 0.02% 0.04% 0.10%
Allowance for credit losses 0.10% 0.07% 0.07% 0.08% 0.15%
13

14. Current Environment
Select Portfolio Characteristics – 1Q08
Managed Consumer Credit Card - $184 billion
Average refresehed FICO 685
Performing well but experiencing upward loss pressure centered in
housing depressed states
Managed consumer credit card trended statistics
1Q07 2Q07 3Q07 4Q07 1Q08
30+ DPD % 5.32% 5.08% 5.24% 5.45% 5.61%
Net loss % 4.73% 5.02% 4.67% 4.75% 5.19%
Allowance for credit losses 4.99% 4.69% 4.32% 4.16% 4.81%
US and foreign consumer card excluding business
14

15. Current Environment
Select Portfolio Characteristics – 1Q08
Home equity - $ 118 billion
Average refreshed FICO 717
Average refreshed CLTV 74%
More than 90% refreshed CLTV 26%
Rising losses driven by high CLTV and concentration in housing
depressed states
Home equity trended statistics
1Q07 2Q07 3Q07 4Q07 1Q08
30+ DPD % 0.64% 0.72% 0.96% 1.26% 1.33%
Net c/o % 0.08% 0.12% 0.20% 0.63% 1.71%
Allowance for credit losses 0.16% 0.26% 0.40% 0.84% 2.15%
15

16. Current Environment
Housing Affected Geographies Driving Losses
• Combined loan to value of more than 90%, on a refreshed basis,
represents:
– 26% of outstanding balances
– 82% of 1Q08 net charge-offs
• In 1Q08 California and Florida combined represent:
– 40% of outstandings
– 52% of delinquencies
– 62% of charge-offs
16

17. Current Environment
Select Portfolio Characteristics – 1Q08
Small Business - $ 20 billion
Rising losses driven by weakened economy and earlier vintages
Credit card represents approximately half the portfolio
Small business trended statistics
1Q07 2Q07 3Q07 4Q07 1Q08
30+ DPD % 3.70% 3.96% 4.58% 5.29% 6.09%
Net c/o % 4.20% 4.80% 5.38% 5.82% 7.21%
Allowance for credit losses 4.29% 5.34% 6.44% 7.02% 10.11%
17

18. Current Environment
Lending Strategy Consistent but Evolving
• Near-term management
– Tightened underwriting standards
– Significantly reduced LTVs with particular focus on housing
stressed markets
– Managing lines aggressively
– Expanding customer assistance and collections
18

19. Deposits, Credit Card
and Consumer Real Estate
19

20. Deposits
New Relationships and Balance Growth
Deposit Household Growth (GAAP, in MMs) Average Retail Balances & Spreads (GAAP, $Bns)
Consumer Market
Market Share: 26.5% 27.5% 29.2% 29.1% Share: 14.1% 13.2% 13.0% 13.9% 14.0%
AGR
6.2% C
GR
5.9% CA
3.3 3.3
3.0
2.7
$521
$482 $509
$444 $463
24.0
23.8
22.1
21.1 2.64% 2.85% 2.76%
2.55%
2.10%
FY05 FY06 FY07 Q1 08 FY05 FY06 FY07 Q407 Q108
Consumer Small Business Balances Margin
CAGR reflects Q1‘05 to Q1‘08 average retail balances.
HH market share based on Claritas, Q108 based on estimate
20 Balance market share based on FDIC Summary of Deposits, Q108 based on estimate
Both market shares based on BAC retail footprint

21. Deposits
Managing for Growth and Profitability
BAC Deposits Growth vs. Industry
(Proforma)
10.8%
10.1%
BAC
Industry
Fed Funds Rate
7.0%
6.1% 5.8%
4.6%
3.0%
2.3%
1.0% 0.9% 1.2%
-0.7%
2004 2005 2006 2007 4Q07 1Q08
BAC growth vs. Industry is based on data from the Federal Reserve.
21
Proforma for MBNA

22. Deposits
Continuing Success in Revenue and Earnings
(in billions)
Earnings for GCSBB Deposits Fee Income
C AGR CAG
R
8.5% 11.6% $8.2
$7.2
$2.2
$17.6 $6.5
$16.7
$1.9
$14.9
$1.6
Debit Card
11.3% Service Charges
CAGR
$8.4
$7.7 $6.0
$6.7 $5.3
$5.0
$2.1
$0.6
$4.1
$1.6
$1.6
FY05 FY06 FY07 Q108 FY05 FY06 FY07 Q108
Revenue NIBT
22 Deposits Revenue and NIBT exclude residual net interest income

23. Deposits
Deposits: Stable and Low Cost Funding Source
Non-Interest Bearing Deposits Blended Rate Paid on
as % of Total Deposits Total Deposits
30% 2.91
26%
2.28 2.27
21%
1.44
18%
1Q-06 2Q-06 3Q-06 4Q-06 1Q-07 2Q-07 3Q-07 4Q-07 1Q-06 2Q-06 3Q-06 4Q-06 1Q-07 2Q-07 3Q-07 4Q-07
Bank of America Basket of Competitors
23 Competitor information is based on 10Q releases of 20 national and regional banks

24. Deposits
Mass Affluent: Opportunity for Future Growth
Segmentation of
Retail Deposit HHs
75%
% of BAC HHs
Share of Deposits Wallet
75%
• Mass affluent customers
account for 23% of deposit
43% households.
• They hold more than $500 billion
20% off-us deposits.
10%
13%
10%
1%
<$100K $100K-500K $500K - $3MM $3MM+
Household Investable Assets
Based on internal data and analysis of off-us deposits as of June 2007
Retail Deposits based on FDIC-insured; Money funds and non-insured portion of Jumbo CDs not
24 included
Consumer deposits only, excludes small business products and households.

25. Consumer Credit
Consumer Credit: Strength With Room for Growth
Total Credit of Bank of America Customers
$463B $549B $4,129B $78B $5,219B
$4.6 trillion
68% 74% opportunity
82%
91% 88% within existing
deposit
customer base
32% 26%
18% 12%
9%
Credit Card Home Equity Mortgage Unsecured Total Credit
On Us Off Us
25 Data source: LEVER as of 4Q07

26. Consumer Credit
Credit Card Business Positioned to Grow
• World class products
• Broader distribution capabilities
• Affinity marketing
26

27. Consumer Credit
Superior Product Suite
Non Rewards Rewards
Customer
Affluent Offerings
Teachers
Special Interest
Sports
27 Alumni

28. Consumer Credit
Affinity Partnerships Are Growing
• New products, distribution and marketing create new growth
opportunities with longstanding partners
• Affinity portfolio continues to demonstrate superior credit quality
Launch Recent Success
NEA 1983 41% consumer loan growth since 2005
27% increase in new card acquisition over 2006
Ducks Unlimited 1986 20% card loan growth
Tripled new account acquisition year-over-year
GMAC 2004 49% card loan growth
43% increase in new card accounts
28

29. Consumer Credit
Affinity Banking: A Growing New Distribution Channel
• 20% of all new deposit accounts are affinity related
• More than 160 signed groups representing more than 120 million names
• Launched 125 groups, including
– All 30 MLB teams
– NFL brand and 4 teams
– NASCAR and 9 drivers
– Habitat for Humanity
• Endorsed products include credit card, checking, debit, money market,
CD and savings
29

30. Consumer Credit
Leveraging Channel Diversity to Balance Growth and Profitability
18% $300
16%
$250
14%
12% 10.5% 9.9% $200
10% 9.6%
$150
8% 7.1%
5.7%
6% $100
3.9%
4%
$50
2%
0% $0
Stores/Online Customer Direct Affinity/Cobrand
Mail Direct Mail
Yr2 NCL 5 Yr Avg RAM Cost to Acquire (Pre-Tax)
30

31. Consumer Credit
Consumer Real Estate
• Cornerstone relationship products
• Direct to Consumer approach
• Countrywide
SHOW SUCCESS OF BUSINESS
31

32. Consumer Credit
Mortgage: Growing Relationship Share
Percentage of BAC deposit customers
BAC direct-to-consumer market share
who originate mortgages with us
15% 15%
14% 8% 8%
7%
11% 6% 6%
10% 5%
9%
3Q06 4Q06 1Q07 2Q07 3Q07 4Q07 3Q06 4Q06 1Q07 2Q07 3Q07 4Q07
Purchase mortgages only
32

33. Consumer Credit
Countrywide
SHOW SUCCESS OF BUSINESS
33

34. Positioned for Success
• Differentiators
– Strong balance sheet and liquidity
– Unparalleled distribution
– Leading positions in key products
– Diverse income sources
– Most recognized brand
• Managing near-term challenges
– Economic pressure
– Housing market
• Solid business trends: deposits and consumer lending
• Investing in growth opportunities
– Deposits and debit card
– Consumer lending
– Distribution network
– Mass affluent segment and affinity banking
34