Bi for the_mobile_worker

BI for the Mobile Information Worker

Colin White, Founder, BI Research
AIIM Info360 Conference
Washington DC, March 2011

Topics

✴ The Benefits of Mobile Computing to the Business

✴ Types of Information Worker

✴ The Impact of Mobile Computing on Information Workers

✴ Developing and Deploying Mobile Applications

Copyright © BI Research 2011 2

Why Mobile Computing?

✴ By 2013 there will be 1B smart phones
and 1.2B mobile workers (IDC)
✴ By 2013 35% of the global workforce will
be mobile information workers (Forrester)
✴ 50% of organizations are planning to
deploy mobile applications within 12
months (SAP Sybase)
✴ 46% of large enterprises are supporting
personally owned devices (Forrester)
✴ Helps reduce costs and improve
employee/customer satisfaction:
• Promotes self-service
• Expands the user audience for business
applications
• Supports new information workers entering
the workforce

Types of Mobile Applications

✴ Data collection
✴ Information access
✴ Collaboration
✴ Mobilization of existing IT business
applications
✴ New mobile business applications
• Sales, marketing, support and/or field
service automation
• Mobile commerce
• Purchase order processing
• Asset management
• Supply chain management

✴ Business intelligence


Mobile Data Collection: Boston Citizens Connect


Mobile Information Access: PushBI


Mobile Collaboration: WebEx Mobile & Salesforce Mobile


Mobile Business Application: SPOT RouteTrac


Mobile Business Intelligence: RoamBI


Business Mobile Computing: It’s All About the Apps!


Information Week Mobile Computing Study


IW Mobile Computing Study: Growth and Barriers to Growth

77% using, planning
or considering mobile
applications

Security, integration,
management & pricing
biggest barriers


IW Mobile Computing Study: Application Usage

Collaboration

Data access
& front-office
applications


Howard Dresner Mobile BI Study: Application Usage

Source: www.howarddressner.com


Another Good Reference: ComScore


Topics






Types of Information Worker: Transaction Creator

✴ Creates a transaction that leads to
data and information being produced
and managed in an organization
✴ Transactions are primarily processed
by operational applications
✴ Examples of the data and information
produced include product or purchase
order, expense claim, meter reading,
job application, problem notification
✴ Data and information flows mainly
from the transaction creator to the
application
✴ Users: general public, customers,
partners, suppliers, employees


Types of Information Worker: Information Consumer

✴ Gathers information to increase his/
her personal knowledge and make
decisions
✴ Information may be delivered by:
• Operational applications, e.g.,available
services or products
• Analytical applications, e.g., report or
metrics dashboard
• Collaborative applications, e.g., e-mail,
intelligent portal

✴ Information flows mainly in one
direction from the application to the
information consumer
✴ Users: general public, customers,
partners, suppliers, employees


Types of Information Worker: Information Producer

✴ Creates, integrates, analyzes and/or
manages information for use by
information consumers
✴ Information may be produced using:
• Operational applications
• Analytical applications
• Collaborative applications

✴ Information flows bi-directionally to/
from the information producer and
the application used to supply the
information to information workers
✴ Users: developers, managers, analysts


Types of Information Worker: Information Collaborator

✴ Improves the knowledge content and
expertise of an organization and other
information workers (especially
information consumers)
✴ This knowledge is typically added using
collaborative applications and usually
involves some form of social computing
✴ Examples of information here includes
feedback and commentary, ratings,
tagging, sources of related information
and expertise, expert communities
✴ Information flows bi-directionally between
information collaborators
✴ Users: new and enlightened information
workers, subject matter experts,
researchers

Topics






The Mobile Marketplace is Changing Rapidly!

Devices + infrastructure + system software + tools + applications


The Issue: Mobility versus Complexity

Source: SAP Sybase

Gartner:
By
2013,
a
typical
Fortune
1000
corpora7on
delivering
B2E
and
B2C
applica7ons
will
use
at
least
six
diﬀerent
combina7ons
of
mobile
plaDorm,
architecture
and
development
tools


The Issue: Mobility versus Complexity: Which Device?

Source: SAP Sybase


Mobile Devices: It’s a Jungle!

Types: conventional, feature, smart
Display: resolution, dimensions, aspect ratio
Input methods: keyboard, virtual keyboard, touch, multitouch, handwriting, voice
Features: web browser, OTA apps, geolocation, video, bluetooth, SMS, MMS

Example Smart Phone Devices

Android
• Display: 854x480 (4.3 inch) - Motorola Droid X
• Android browser, Dalvik Java VM

Apple iPhone (iOS)
• Display: 960x640 (3.5 inch) - iPhone
• Safari browser, Cocoa, Xcode, and Objective-C

Microsoft Phone (Windows Phone 7)
• Display: 480x400 (4.3 inch) - HTC HD7
• Internet Explorer browser, Silverlight and XNA

RIM Blackberry (RIM OS)
• Display: 480x360 (3.25 inch) - Storm2 9550
• Blackberry browser and Java ME plus extensions

Nokia (Symbian OS)
• Display: 320x240 (2.36 inch) - Nokia E72
• Enhanced WebKit browser, Qt and C++


Example Tablet Devices

Samsung Galaxy Tab Apple iPad
(7 inch screen) (9.7 inch screen)


Information Workers: Which Device?

Transaction creator
Information consumer
Information producer
Information collaborator

Transaction creator
Information producer (partial)
Information collaborator

Transaction creator
Information collaborator (partial)


Topics






Mobility versus Complexity: Application Development

Source: SAP Sybase


Mobile Application Development Strategies

✴ Off the Shelf Packaged Applications
✴ In-House Developed Applications
• Web-browser based - need to consider browser compatibility and features
• Rich “internet” applications - need to consider RIA development platform
(Adobe Flash, Microsoft Silverlight, HTML5)
• Native applications - need to consider development platform, e.g.,Apple,
Google Droid, mobile enterprise application platform (MEAP)

✴ Other Considerations
• Application requirements versus device features
• Offline operation and synchronization
• Local database data, e.g., SQLite or RDBMS vendor “lite” version
• Development environment testing (emulation/simulation) and debugging
• IT development skills
• Development toolset, e.g., SDK toolkit, MEAP, BI toolkit


Build versus Buy: Information Week Study Results


Mobile Architectures Being Used by Organizations


Mobile Enterprise Application Platforms

Source: SAP Sybase

Source: Gartner


Sybase Unwired Platform


Business Intelligence Toolkit: MicroStrategy Mobile

✴ Supports iPad, iPhone & Blackberry
✴ Several pre-defined analytical
applications
✴ Employs MicroStrategy Intelligence
Server
✴ Free Mobile BI Suite
• 25 free named user licenses
• Free named full development and
MicroStrategy end-user licenses (2 of
each)

✴ Server restricted to 1CPU
✴ Excellent MicroStrategy free BI
library in Apple App store


Business Intelligence Toolkit: SAP BusinessObjects Explorer

✴ Supports iPad and iPhone
✴ Free download from Apple App
Store
• Pre-built demos using SAP demo
server
• You can build your own demo
with data uploaded to SAP
BI OnDemand
• Can also be used to access
corporate Explorer server

✴ Supports external display
✴ Results can be e-mailed


Business Intelligence Toolkit: Many Other Examples

✴ Actuate BIRT Mobile
✴ Extended Results PushBI
✴ IBM Cognos 8 Go! Mobile
✴ MeLLmo Roambi
✴ Pentaho mobile device plug-ins
✴ QlikTech QlikView for Mobile
✴ SAS Mobile Platform
✴ SoftMaster Mobile Business Intelligence
✴ etc.


Mobility versus Complexity: Management

Source: SAP Sybase


Mobile Management Requirements: Examples

✴ Provision
• Device connectivity
• Security policies, encryption, passwords, firewalls
• Users and user groups
• Application deployment

✴ Operate
• Asset management
• Hardware and software maintenance and licensing
• Backup and recovery
• Security management and auditing

✴ Decommission
• Disable lost, stolen, broken devices
• Redeploy and recover applications and data


Decommissioning


Summary

✴ Significant growth in the use of mobile devices

✴ Mobile device usage is expanding into the enterprise for both
consumer and internal applications
✴ Mobile devices can be used to access both enterprise and cloud
applications
✴ Apple iPhone, Android and RIM Blackberry are likely to continue to
dominate the industry
✴ Move toward larger form factor devices, but predominant use will still
be for content consumption and light information creation
✴ Organizations will employ a mixture of browser, RIA and native
applications (off-the-shelf and in-house developed)
✴ BI in-house development likely to focus on toolkits and RIAs
✴ Key issues are security and the need for mobile development and
management platforms


Bi for the_mobile_worker

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