15. Two thirds of the global Internet
population visit social networks
Nielsen, Global Faces & Networked Places, 2009 Credit:
ChrisHan
&
Cie
h0p://www.flickr.com/photos/chrisHangates/
16. 10% of total
internet time is
spent on a social
network
Source: Nielsen, Global Faces & Networked Places, 2009 Credit:
Catherine
h0p://www.flickr.com/photos/mayeve/
17. Social Media
recently displaced
Email as 4th
most popular
activity on the
Internet.
Source: Nielsen, Global Faces & Networked Places, 2009 Credit:
Esparta
h0p://www.flickr.com/photos/esparta/
29. It has taken the
mega-phone used
by advertisers
Credit:
altemark
h0p://www.flickr.com/photos/altemark/
30. … and given consumers
a bigger one.
“Technology is shifting power
away from the editors, the
publishers, the establishment,
the media elite. Now it’s the
people who are taking control”
Rupert
Murdoch
Mogul
33. THREE PRIMARY AREAS OF BENEFIT
1. THOUGHT 2. BRAND 3. CUSTOMER
LEADERSHIP AWARENESS LOYALTY
34. THREE PRIMARY AREAS OF BENEFIT
1. THOUGHT 2. BRAND 3. CUSTOMER
LEADERSHIP AWARENESS LOYALTY
Teach me something I don't
know so I can be smarter
35. THREE PRIMARY AREAS OF BENEFIT
1. THOUGHT 2. BRAND 3. CUSTOMER
LEADERSHIP AWARENESS LOYALTY
Let me find your business
easily when I'm in need of your
solutions
36. THREE PRIMARY AREAS OF BENEFIT
1. THOUGHT 2. BRAND 3. CUSTOMER
LEADERSHIP AWARENESS LOYALTY
Give me the tools I
need to make my life
easier and I’ll stick
with you
37. When it comes to applying tools to each area,
there are various options that best apply...
40. via Wikipedia:
A distinguishing characteristic of a thought
leader is "the recognition from the outside
world that the company deeply understands its
business, the needs of its customers, and the
broader marketplace in which it operates.”
41. The ideal tools for positioning yourself as a
thought leader are publishing platforms such
as blogs..
56. Digital channels offer unbelievable
opportunities for enterprises to bring their
customers closer to them by creating value.
57. Value = making my life easier and better by
using your product.
58. PLATFORM THINKING
Some of today's best examples of value
creation is through the development of
platforms that allow customers or consumers
to create their own value.
