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Understanding and Activating Communities of Interest,[object Object],Leslie Grandy,,[object Object],CMO & EVP Products,[object Object],@gearheadgal,[object Object],@R2integrated,[object Object]
How Not To Social Network,[object Object]
A Rising Star?,[object Object]
What Community Is This?,[object Object]
Web 3.0,[object Object],Old Media               New Media,[object Object],Users repackage your message,[object Object],Users tell stories,[object Object],Micro blogging spawns micro marketing,[object Object],Content is easily syndicated from your site,[object Object],Trans-media,[object Object],Control &  broadcast messages,[object Object],Publish web pages & case studies,[object Object],Mass marketing is about broad reach,[object Object],Content is rooted in your destination,[object Object],Cross-channel,[object Object]
How do you make buying decisions?,[object Object]
How do your customers make ,[object Object],their buying decisions?,[object Object]
Networked Communities of Interest,[object Object],The new battleground for decision-making behavior,[object Object]
Web 3.0,[object Object],`,[object Object],`,[object Object],Places,[object Object],People,[object Object],Content,[object Object]
Content Bridges The Brand Gap,[object Object],What you say & do,[object Object],What others say about you,[object Object],Marketing communication  channels - collateral, messaging, customer service & support,[object Object],User generated content - stories, reviews, comments, posts,[object Object]
Content Bridges Channels,[object Object]
The Marketer’s Conundrum,[object Object],[object Object]
Reach vsEngagement
Creative vsTechnology
Automation vs ConversationAre you asking the right questions of your data?,[object Object]
Understanding and Engaging on the Social Web,[object Object],[object Object]
Who are the people who publish and create content about your brand and where do they gather?
What people share your content on your behalf?
Which content has the most velocity or engagement?
Where are the most important conversations to your brand happening?
How does your content maximize engagement with key audiences in relevant places?,[object Object]
Which of These are The Influencers You Need?,[object Object],Expertsthat are active in creating engaging content for our segment,[object Object],Customers who will actively engage and promote their brand affinity through their networks,[object Object],Partnersthat can distribute and amplify our message to their own communities,[object Object]
Which of These are The Influencers You Need?,[object Object],Expertsthat are active in creating engaging content for our segment,[object Object],Customers who will actively engage and promote their brand affinity through their networks,[object Object],Partnersthat can distribute and amplify our message to their own communities,[object Object]
Which of These are Communities of Interest For Your Brand?,[object Object],The Outer Web,[object Object],Everywhere else,[object Object],Owned Properties,[object Object],Your branded domain and microsites,[object Object],Branded Social Properties,[object Object],You Tube, Facebook, LinkedIn, Twitter,[object Object]

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Social Media Optimization Conference - Activating Communities of Interest

Notes de l'éditeur

  1. This is just a good old fashion list that needs to look good. What we could do is find some different icons that represent each of the areas: “web properties”, “influencers, partners, and beta customers. These icons could flow through the deck and different times and give it a little more pazazz.
  2. This is just a good old fashion list that needs to look good. What we could do is find some different icons that represent each of the areas: “web properties”, “influencers, partners, and beta customers. These icons could flow through the deck and different times and give it a little more pazazz.
  3. This is just a good old fashion list that needs to look good. What we could do is find some different icons that represent each of the areas: “web properties”, “influencers, partners, and beta customers. These icons could flow through the deck and different times and give it a little more pazazz.
  4. This is just a good old fashion list that needs to look good. What we could do is find some different icons that represent each of the areas: “web properties”, “influencers, partners, and beta customers. These icons could flow through the deck and different times and give it a little more pazazz.