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Tripper app

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Tripper app

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Tripper is a product extension of the makemytrip company.
The app helps Create your travel plan and the daywise itinerary, sorts all tickets and data in one place, tracks you while you travel and as your trip ends it create a trip diary that you can edit and share with your friends and family.
Its is the one stop solution for all your travel needs. Travel hassle and carefree with the Tripper app.

Tripper is a product extension of the makemytrip company.
The app helps Create your travel plan and the daywise itinerary, sorts all tickets and data in one place, tracks you while you travel and as your trip ends it create a trip diary that you can edit and share with your friends and family.
Its is the one stop solution for all your travel needs. Travel hassle and carefree with the Tripper app.

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Tripper app

  1. 1. MARKETING PLAN For Travel app Tripper
  2. 2. Travel and Tourism Industry
  3. 3. Indian travel and tourism industry to grow over 12 % in the next three years Second fastest growing market in the world India is home to the third largest internet user base.
  4. 4. India’s Travel industry to grow to 46% in 2016
  5. 5. India’s Internet population Growth (in bn) Source: Euromonitor,UN;” the future of internet in India”NASSCOM August 2016 India’s internet Users base to grow 2.2 times by 2020
  6. 6. Number of smartphone users in India (In mn) Source: Euromonitor,UN;” the future of internet in India” NASSCOM August 2016
  7. 7. Growing Travel and tourism industry Growing Internet user base and the number of smartphone users
  8. 8. Company Profile
  9. 9. Provides a platform where you can book flight, Trains, bus tickets. Choose and book hotels also book and customize various tours and travel packages A leader among the travel and tourism company’s in India Shifting focus towards app usage keeping in mind the burgeoning smartphone and industry
  10. 10. Highest number of monthly desktop pages Views as compared with other online travel agencies Average monthly desktop page views (MM) Source: ComScore data fro January to June 2016
  11. 11. Enjoys 47% of the total market share of online travel and tourism
  12. 12. Company’s Goal
  13. 13. To be the Leader in the Travel and tourism industry Tap the potential in the increasing smart phone market
  14. 14. Leisure Tourists Business Tourists Tourists
  15. 15. LEISURE TOURISTS
  16. 16. Easy Local Transport to roam around for sight seeing Cheap flights and hotels A day wise plan or itinerary An experience worth sharing
  17. 17. BUSINESS TOURISTS
  18. 18. Manage all services from one platform All bookings to be sorted in one place A day wise plan or itinerary To be on time and not to miss out any meeting
  19. 19. Tripper Create, track and share your trip Introduces
  20. 20. What is Tripper ?
  21. 21. Tripper Create, track and share your trip You Book your tickets We create an itinerary and auto sync it with calendar and google maps
  22. 22. Tripper Create, track and share your trip CREATE Stores all the traveller data and booking receipts All your travel plans and bookings in one place Auto syncs your itinerary with the calendar and sets reminders Create your bucket list and get updates on best season, cheap flights, local events and hotels availability and cash back options
  23. 23. Tripper Create, track and share your trip You Travel The app tracks and Travel along.
  24. 24. The app syncs your itinerary with google maps and travels along with you Auto Share your Location with your friends and family Tripper Create, track and share your trip TRACK Real Time Flight updates on check in time, flight delays boarding gate. Just one touch 24x7 customer support.
  25. 25. Tripper Create, track and share your trip You Trip Ends We create a travel story. You can edit, publish and share.
  26. 26. Tripper Create, track and share your trip SHARE Auto creates your Trip diary as the trip ends. Syncs the photos taken during the trip. Edit you travel diary, add your experience and turn it into a travel blog Share your experience with your friends and family.
  27. 27. MARKETING STRATEGY
  28. 28. MARKET SEGMENTATION Demographic
  29. 29. The app caters to the needs of the business and leisure tourists The industry professionals The young enthusiast who want to escape out from the daily office routine. Its target customers are basically
  30. 30. Points of Parity Itinerary creation based on travel bookings and sync with calendar Customer Support Get updates on flights.
  31. 31. Points of Difference Plans your trip and bookings Create day wise itinerary with the must visit places on the list. Get updates on flights. The itinerary travels along with you and tracks your every step. Updates on flights ticket price and cashback offer Store all your travel data and info(passport, tickets, booking confirmations) in one place
  32. 32. EQUITY
  33. 33. BRAND MANTRA
  34. 34. Brand Elements Memorable Logo Meaningful Tripper:- A Tourist visiting site of interest Shows the target customers Brand Mantra is adaptable
  35. 35. MARKETING COMMUNICATION
  36. 36. SOCIAL MEDIA MARKETING
  37. 37. By print media on all ticket booked by Makemytrip Through advertisements on YouTube Through social networking sites(Facebook, twitter handle) Through travel blogs published and shared through Tripper
  38. 38. PRODUCT LAUNCH
  39. 39. Product Launch on Facebook, twitter and YouTube with #tripper, #MMTTRIPPER. #MMTTRIPPER Use coupon code and download the new tripper app to get Rs 200 in MMT wallet
  40. 40. PRICING STRATEGY
  41. 41. PRO Version Version
  42. 42. FREE SERVICES Creates your Itinerary Create Your Bucket List Itinerary Sync with calendar and Google Maps Notifications of Cheap flight and hotels availability To lure the customer all the services for the first Trip to be free of cost. Basic needs and service that a customer wants
  43. 43. PAY PER TRIP Free Services Updates on discounts, cheap flight ticket availability cashback offers Real time Flight, hotels events data Create your Trip Diary and share On the go customers support For Twice or thrice in an year tourists. This price category mainly targets the leisure Tourists 10 per Trip
  44. 44. Free Services Updates on discounts, cheap flight ticket availability cashback offers Real time Flight data Create your Trip Diary and share On the go customers support YEARLY SUBSCRIPCTION For tourists who travel frequently. This price category mainly targets the Business Tourists 35 per Year
  45. 45. Tripper Create, track and share your trip 49$ per year of subscription charges 35$ per year of subscription charges Extra revenue and profit to be generated by bookings done through makemytrip platform.
  46. 46. All services free for the first trip Complete 4 trips and enjoy the 5th one free
  47. 47. MEASURING PRODUCT SUCCESS
  48. 48. Number of Trips Completed Number of App Downloads one month after the launch Number of Trips travel stories created Number of App upgrades achieved
  49. 49. Transform the way you travel
  50. 50. Created by Rachit Tandon, RIL, During a marketing Internship under Prof. Sameer Mathur, IIM Lucknow.

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