1.
MARKETING
PLAN
For Travel
app
Tripper

2.
Travel and Tourism Industry

3.
Indian travel and tourism industry
to grow over 12 % in the next three
years
Second fastest growing market
in the world
India is home to the third largest
internet user base.

4.
India’s Travel industry
to grow to 46% in
2016

5.
India’s Internet population Growth (in bn)
Source: Euromonitor,UN;” the future of internet in India”NASSCOM August 2016
India’s internet Users base to
grow 2.2 times by 2020

6.
Number of smartphone users in India (In mn)
Source: Euromonitor,UN;” the future of internet in India” NASSCOM August 2016

7.
Growing Travel
and tourism
industry
Growing
Internet user
base and the
number of
smartphone
users

8.
Company
Profile

9.
Provides a platform where you can book flight,
Trains, bus tickets. Choose and book hotels also book
and customize various tours and travel packages
A leader among the travel and tourism company’s
in India
Shifting focus towards app usage keeping in mind
the burgeoning smartphone and industry

10.
Highest number of monthly desktop pages
Views as compared with other online
travel agencies
Average monthly desktop page views (MM)
Source: ComScore data fro January to June 2016

11.
Enjoys 47% of the total
market share of online travel
and tourism

12.
Company’s
Goal

13.
To be the Leader in the
Travel and tourism industry
Tap the
potential in
the
increasing
smart phone
market

14.
Leisure
Tourists
Business
Tourists
Tourists

15.
LEISURE TOURISTS

16.
Easy Local Transport to roam around for sight seeing
Cheap flights and hotels A day wise plan or itinerary
An
experience
worth
sharing

17.
BUSINESS TOURISTS

18.
Manage all services from one platform
All bookings to be sorted in
one place
A day wise plan or itinerary
To be on
time and
not to miss
out any
meeting

19.
Tripper
Create, track and share
your trip
Introduces

20.
What is
Tripper ?

21.
Tripper
Create, track and share
your trip
You Book
your tickets
We create an itinerary
and auto sync it with
calendar and google
maps

22.
Tripper
Create, track and share
your trip
CREATE
Stores all the traveller data
and booking receipts
All your travel plans and
bookings in one place
Auto syncs your itinerary
with the calendar and sets
reminders
Create your bucket list and get
updates on best season, cheap
flights, local events and hotels
availability and cash back
options

23.
Tripper
Create, track and share
your trip
You Travel
The app tracks
and Travel along.

24.
The app syncs your
itinerary with google
maps and travels along
with you
Auto Share your Location
with your friends and
family
Tripper
Create, track and share
your trip
TRACK
Real Time Flight updates
on check in time, flight
delays boarding gate.
Just one touch 24x7
customer support.

25.
Tripper
Create, track and share
your trip
You Trip Ends
We create a travel
story.
You can edit, publish
and share.

26.
Tripper
Create, track and share
your trip
SHARE
Auto creates your Trip diary as
the trip ends.
Syncs the photos taken during
the trip.
Edit you travel diary, add your
experience and turn it into a
travel blog
Share your experience with
your friends and family.

27.
MARKETING
STRATEGY

28.
MARKET
SEGMENTATION
Demographic

29.
The app caters to the needs of the business and leisure
tourists
The industry
professionals
The young
enthusiast who
want to escape
out from the
daily office
routine.
Its target customers are basically

30.
Points of Parity
Itinerary creation based on travel
bookings and sync with calendar
Customer Support
Get updates on flights.

31.
Points of Difference
Plans your trip and bookings
Create day wise itinerary with the
must visit places on the list.
Get updates on flights.
The itinerary travels along with you
and tracks your every step.
Updates on flights ticket price and
cashback offer
Store all your travel data and
info(passport, tickets, booking
confirmations) in one place

32.
EQUITY

33.
BRAND
MANTRA

34.
Brand
Elements
Memorable Logo
Meaningful
Tripper:- A Tourist
visiting site of
interest
Shows the target
customers
Brand Mantra is
adaptable

35.
MARKETING
COMMUNICATION

36.
SOCIAL
MEDIA
MARKETING

37.
By print media on all ticket booked by
Makemytrip
Through advertisements on YouTube
Through social networking
sites(Facebook, twitter handle)
Through travel blogs published and shared
through Tripper

38.
PRODUCT
LAUNCH

39.
Product Launch on Facebook,
twitter and YouTube with
#tripper, #MMTTRIPPER.
#MMTTRIPPER
Use coupon code and download
the new tripper app to get Rs
200 in MMT wallet

40.
PRICING STRATEGY

41.
PRO
Version Version

42.
FREE SERVICES
Creates your Itinerary
Create Your Bucket List
Itinerary Sync with
calendar and Google
Maps
Notifications of Cheap
flight and hotels
availability
To lure the customer all the services
for the first Trip to be free of cost.
Basic needs and service that a
customer wants

43.
PAY PER TRIP
Free Services
Updates on discounts, cheap
flight ticket availability
cashback offers
Real time Flight, hotels
events data
Create your Trip Diary and
share
On the go customers
support
For Twice or thrice in an year tourists.
This price category mainly targets the
leisure Tourists
10 per Trip

44.
Free Services
Updates on discounts, cheap
flight ticket availability
cashback offers
Real time Flight data
Create your Trip Diary and
share
On the go customers
support
YEARLY
SUBSCRIPCTION
For tourists who travel frequently.
This price category mainly targets the
Business Tourists
35 per Year

45.
Tripper
Create, track and share
your trip
49$ per year of
subscription charges
35$ per year of subscription
charges
Extra revenue and profit to
be generated by bookings
done through makemytrip
platform.

46.
All services free for the first
trip
Complete 4 trips and enjoy
the 5th one free

47.
MEASURING
PRODUCT
SUCCESS

48.
Number of
Trips
Completed Number of
App
Downloads
one month
after the
launch
Number
of Trips
travel
stories
created
Number
of App
upgrades
achieved

49.
Transform the
way you travel

50.
Created by Rachit Tandon,
RIL, During a marketing
Internship under Prof. Sameer
Mathur, IIM Lucknow.