RAMP for Video Marketing

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RAMP has recently unveiled it's latest product release, RAMP for Video Marketing. Check out the key features that make the online video platform the next-generation in video marketing.

Marketing

2
About RAMP
Awards
Founded – 2007
HQ in Boston, MA
Growing,
Innovative
Leader
Pure/hybrid cloud solution delivers
best-in-class performance and
scalability
Technology
& Solutions
Media experience and leadership in
video now packaged for the enterprise
Market
Momentum

4
We Make Video Valuable
RAMP’s next-generation, video solutions
enable companies to: Attract more viewers,
engage them with videos, and convert them
into prospects and customers.

5
Upsell
product
or service
$
Drive
traffic
Increase
time on site
Marketers Can Now Use Video to…
5 #rampvideomktg

6
40%
Increased
average
time on
site
RAMP Proof in Media
10X
Increase in
click-thru
rates
320%
Increase in
unique
visitors
6 #rampvideomktg

7
RAMP for Video Marketing: Key Benefits
Behavioral
Recommendations
Transcript and
Jump-to-Scene
Social Sharing
Engage ConvertAttract

8
RAMP for Video Marketing: Key Benefits

9
How Does Video Attract Viewers?
More, better metadata:
• Titles
• Description
• Tags
• Transcripts

10
Audience Engine Drives Traffic
320%
Uniques or
Sessions
293%
Twitter
Referrals
4X
Page
Views

11
The RAMP Viewer Experience (VX)
② Interactive,
karaoke
transcript
② Time-coded
tags
① In-video
search
③ Time-synced, contextual
calls-to-actionFully automated,
data-driven Viewer
Experience with:
1. In-video search
2. Jump-to navigation
• Time-coded nav tags
• Interactive
transcripts
3. Related content,
ads and calls-to-
action

13
Ready, Set… Convert!
Attract Engage Convert

14
Convert… and Monetize
CTR on
Display Ads
0.1% to 1%+

15
Putting it All Together
Attract
Viewers
Engage Viewers
Convert
Viewers
Marketing
Goals
The Viewer
Experience
(VX)
Watch Control Explore ActFind
Enabling
Features
Tagging;
Indexing…
Search in Video;
Skip to Tag…
Universal
Playlists…
Related
Content
Search &
SEO

17
email: info@ramp.com
phone: 1.857.202.3500 #2
website: www.ramp.com
twitter: @rampinc
Thank you!

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RAMP for Video Marketing

1. 1 RAMP for Video Marketing

2. 2 About RAMP Awards Founded – 2007 HQ in Boston, MA Growing, Innovative Leader Pure/hybrid cloud solution delivers best-in-class performance and scalability Technology & Solutions Media experience and leadership in video now packaged for the enterprise Market Momentum

3. 3 Industry Leaders Choose RAMP

4. 4 We Make Video Valuable RAMP’s next-generation, video solutions enable companies to: Attract more viewers, engage them with videos, and convert them into prospects and customers.

5. 5 Upsell product or service $ Drive traffic Increase time on site Marketers Can Now Use Video to… 5 #rampvideomktg

6. 6 40% Increased average time on site RAMP Proof in Media 10X Increase in click-thru rates 320% Increase in unique visitors 6 #rampvideomktg

7. 7 RAMP for Video Marketing: Key Benefits Behavioral Recommendations Transcript and Jump-to-Scene Social Sharing Engage ConvertAttract

8. 8 RAMP for Video Marketing: Key Benefits

9. 9 How Does Video Attract Viewers? More, better metadata: • Titles • Description • Tags • Transcripts

10. 10 Audience Engine Drives Traffic 320% Uniques or Sessions 293% Twitter Referrals 4X Page Views

11. 11 The RAMP Viewer Experience (VX) ② Interactive, karaoke transcript ② Time-coded tags ① In-video search ③ Time-synced, contextual calls-to-actionFully automated, data-driven Viewer Experience with: 1. In-video search 2. Jump-to navigation • Time-coded nav tags • Interactive transcripts 3. Related content, ads and calls-to- action

12. 12 RAMP VX = Maximum Engagement

13. 13 Ready, Set… Convert! Attract Engage Convert

14. 14 Convert… and Monetize CTR on Display Ads 0.1% to 1%+

15. 15 Putting it All Together Attract Viewers Engage Viewers Convert Viewers Marketing Goals The Viewer Experience (VX) Watch Control Explore ActFind Enabling Features Tagging; Indexing… Search in Video; Skip to Tag… Universal Playlists… Related Content Search & SEO

16. 16 Demo and Q&A

17. 17 email: info@ramp.com phone: 1.857.202.3500 #2 website: www.ramp.com twitter: @rampinc Thank you!

RAMP for Video Marketing

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