1. VIDEO
How UsingVideo Will EnhanceYour Real Estate Business and Online Reach
Danielle Boutin, Director of EmergingTechnology and Communications
Realtors® Association of the Palm Beaches
dboutin@rapb.com
2. WhyVideo?
• Online video will account for 80 percent of the world’s internet traffic by 2019 (Cisco)
• 96% of consumers find videos helpful when making purchase decisions online (Animto)
• 52% of consumers say that watching videos makes them more confident in purchase
decisions. (Invodo)
• 76% of marketers plan to add video to their sites, making it a higher priority than
Facebook,Twitter and blog integration. (Social Media Examiner)
• Online longevity
• Help people solve a problem = become trusted expert
• Branding
• Search EngineOptimization (SEO)
4. • YouTube (always)
• Facebook for sharing videos – share direct video
files
• Share to additional social media
platforms
Decide on a platform(s)
5. YoutTube.com
• To create an account, you must have a Google account. If you have an existing
Gmail account, then you have a Google account already set up. If not, visit
Google.com to create an account. Click ‘Sign In’ and Add New Account
• Go toYouTube.com and click on the 'Sign In' button on the top right hand side.
Log in, here, and then just follow the prompts to set up your account.
6. Decide on a Platform(s)
For added SEO:
Add videos to a Blog and
use same tactics for
tagging
• Blogger (owned by
Google)
• Wordpress
• Website
7. Facebook
• New - Live video
• Access from Facebook or Facebook Pages mobile
9. Equipment
• What do you need?
• Lavalier mic (film outside)0.
• Rode smartLav+ $79
• iShot Pro $55.95
• Camera
• iPhone
• Android
• Hand-held
• DSLR
• Tripod
• Joby GripTight $18.30
• Joby GorillaPod $39.95
• Bower Heavy-Duty series $22.34
10. Show Up on Google…Title, Description &Tags
• Title: Fits 100 characters,
truncated at 66 characters,
meaning your most important
information should be close to
the front.
11. Show Up on Google…Title, Description &Tags
• If a listing…put property address and beds/baths in video title
• If a community tour…put community name and city in video title
• If answering a question…put question in video title plus compelling language to
encourage a click: “how-to,” “advice,” “tips,” or numbered lists can help. For
example: “Top 10 list for sellers preparing to move”
• If a restaurant review….put restaurant name and ciy in video title
12. Show Up on Google…Title, Description &Tags
• Meta-Description: Fits 5,000
characters, truncated at 166
characters. Include website &
contact information in this
truncated text, i.e. Name,
Company name, email, phone.
Remember to include the http:// or
it won’t be clickable.
• Use the description to write out as
much text as possible – Google
cannot listen to your video –
Approx. 200 words or more
13. Show Up on Google…Title, Description &Tags
• Tags: Fits 120 characters.
• Keywords that you want to be found for
• Use double quotes (“) to surround phrases
so your video is an exact match for a long
tail keyword phrase. For example: instead
of tagging your video as “real” and
“estate,” tag it as “real estate.”Think like
a user and always add tags in order of
importance.
14. User Experience
• Interaction will increase SEO
• You can ramp up both of these user experience signals by asking.
• At the end of your video, give people a strong call to action that
encourages them to subscribe
• Sharing on social media will increase views on videos
15. Video Editing
• YouTube Editor https://www.youtube.com/editor
• Combine multiple videos and images you've uploaded to
create a new video.
• Trim your clips to custom lengths.
• Add music to your video from a library of approved
tracks.
• Customize clips with special tools and effects.
16. What to Film?
• Local info: summary of city, new restaurant opening, restaurant reviews, top 10
local happy hour spots, best local hamburger, neighborhood/community
summaries, best local parks
• Introduction video about yourself and/or your company: what makes you unique,
how you market your clients listings, what you or your team can offer
• Make hyper-local videos. Create a short community based video that highlights
the benefits of living in the city or town. Highlight the history, amenities, and
reasons why someone would want to live there.
17. • Check out Rob Brooks
• 15% of his total sales
in 2014 were from
videos
• Doesn’t have to be
expensive…in fact the
more genuine it is the
more people will trust you
• Mom & Pop Locations are
best to interview
• Neighborhood videos
position him as the expert
18. • Victor Quiroz (Berkshire
Hathaway HomeServices
California Properties)
https://www.youtube.com
/user/vaquiroz
19. Answer Seller/Buyer ?’s
• What should buyers be looking for during an
inspection?
• Top 10 list for sellers preparing to sell
• Top 10 list for sellers preparing to move
• Mistakes people make when selling or buying
• Rent vs. Buy
• What's a Realtor?
• What is Escrow?
• What are closing costs?Who pays them?
• How do you help your clients get their home
ready for sale?
• The pitfalls of pricing too high.
• Find questions onTrulia/Zillow/realtor.com
and blog.
• New Construction vs. Resale
• Final Walk through check-list
• What to expect during the sale process
More video ideas can be found at:
http://www.inman.com/next/over-300-real-estate-
blogging-and-video-ideas-to-last-the-rest-of-your-
career
20. Real EstateVideos
• Helps consumers get a better feel for the home
• Open windows and allow natural light in
• Use a tripod for stability – no one likes a shaky video
• Don’t pan too quickly – slowly pan the room to reveal the space
• Make your video 4 minutes or less
21. Do’s and Don’ts
• DO use a lavalier microphone if outside
• DO smile!
• DO think about your backdrop - prepare your sellers or your home/office
• DO think about your attire
• DON’t
• “find an agent” searches onYouTube are increasing 44% year-over-year.