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2. April 25, 2014
Communicating Through
Media and Technology
Matt Ehlers
N.C. Rural Center

3. Traditional Media
•Build relationships
•Sharpen your message
•Be persistent

4. Traditional Media

5. Traditional Media

6. Traditional media

7. Communications Technology

8. 1. Set goals
2. Define your audience
3. Identify channels/tools
4. Budget resources
5. Measure your progress
Social Media Strategy

9. 1. Set Goals
What are you trying to accomplish?

10. Set Goals
Elkin, NC
Goal:
Attract tourist traffic &
promote community

11. Set Goals

12. 2. Define your audience
Who are you trying to reach?

13. Audience
Piedmont CC Competition

14. 3. Identify channels/tools
How will you reach your audience?

15. 4. Budget resources
What will you invest?

16. 5. Measure your progress
How will you know if it’s working?

17. Measurement
Hootsuite

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