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2 C E N T S ’ W O R T H
MOBILE MARKETING
WHY IT IS PROFITABLE AND
SHOULDN’T BE IGNORED.
REAL ESTATE LEADS PROSPECTOR
www.r...
T I M E F L I E S A N D
S O D O E S
T E C H N O L O G Y
It used to be a myth where
people can do transactions
using their ...
I T I S N O L O N G E R
A M Y T H . . .
8 0 %
of internet users
own a smartphone.
Research has shown
the inevitable
growth...
I T I S N O L O N G E R A
Q U E S T I O N W H E T H E R
M O B I L E M A R K E T I N G I S
I M P O R T A N T , W E A L R E ...
Average smartphone
conversion rates are up 64%
compared to the average
desktop conversion rates.
6 4 %
of consumers who se...
T H E F U T U R E I S N O T
T H A T F A R . .
STATISTICS SHOW THAT CONTENT FOR ONE IS IMPORTANT, AND
MAKING IS SEAMLESSLY ...
U N D E R S T A N D I N G
B E H A V I O R A N A L Y T I C S
Projections from 2015 have predicted signs that mobile interne...
U N D E R S T A N D I N G A P P S
A N D B R O W S E R U S A G E
Apps - when a user downloads an "APP"
for quick website ac...
W H Y T A K E
A D V A N T A G E N O W ?
Despite the growth of media usage, advertisers
are not at par with the trend. Majo...
S I G N I F I C A N T V A L U E S I N
T H E N E X T Y E A R S :
14B
28B
42B
56B
2015 2016 2017 2018 2019
70B
0B
Mobile Ad ...
S E V E R A L K E Y P O I N T S T O
P O N D E R B E F O R E Y O U D E C I D E
T O H A V E Y O U R O W N A P P .
1. This is...
T A K E A W A Y S !
It is by assumption that if your buyer persona has internet
they more likely have a smartphone.
You ca...
M O B I L E M A R K E T I N G I S
N O T R O C K E T
S C I E N C E . . . Y O U J U S T N E E D
T O K N O W W H E R E T O S ...
MOBILE MARKETING MODULES
ARE ON ITS MERRY WAY...
STAY CONNECTED!
VISIT: WWW.REALESTATELEADSPROSPECTOR.COM
Confused? When a...
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2 cents' worth - mobile marketing why it is profitable and shouldn’t be ignored

In this module we discuss:
1. Statistics of mobile usage
2. Mobile usage behavior
3. Mobile ads - why you should take advantage now
4. Tips in mobile marketing for realtors

More relevant topics about app building and user behavior reviews will be available soon!
Stay connected: http://www.realestateleadsprospector.com/

Confused? Get in touch with us and will provide the assistance you need.
Email: Les@RealEstateLeadsProspector.com
Direct line: 407 401 9225

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2 cents' worth - mobile marketing why it is profitable and shouldn’t be ignored

  1. 1. 2 C E N T S ’ W O R T H MOBILE MARKETING WHY IT IS PROFITABLE AND SHOULDN’T BE IGNORED. REAL ESTATE LEADS PROSPECTOR www.realestateleadsprospector.com
  2. 2. T I M E F L I E S A N D S O D O E S T E C H N O L O G Y It used to be a myth where people can do transactions using their phones, the closest we got was by calling establishments to purchase products and or ask for services with limited coverage geographically. We have indeed surpassed this today, most transactions are done online using mobile phones. And businesses took the necessary opportunity and expanded their geographical consumer reach. REAL ESTATE LEADS PROSPECTOR www.realestateleadsprospector.com
  3. 3. I T I S N O L O N G E R A M Y T H . . . 8 0 % of internet users own a smartphone. Research has shown the inevitable growth of mobile users. of companies have integrated mobile marketing into their overall marketing strategy. REAL ESTATE LEADS PROSPECTOR www.realestateleadsprospector.com 6 8 % smartinsights.com
  4. 4. I T I S N O L O N G E R A Q U E S T I O N W H E T H E R M O B I L E M A R K E T I N G I S I M P O R T A N T , W E A L R E A D Y K N O W T H A T I T I S . T H E M O R E C R E D I B L E Q U E S T I O N I S H O W D O M O B I L E U S E R S B E H A V E ? REAL ESTATE LEADS PROSPECTOR www.realestateleadsprospector.com
  5. 5. Average smartphone conversion rates are up 64% compared to the average desktop conversion rates. 6 4 % of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. 8 8 % MOBILE MARKETING UPTREND C O N V E R S I O N R A T E cmsreport.com nectafy.com REAL ESTATE LEADS PROSPECTOR www.realestateleadsprospector.com
  6. 6. T H E F U T U R E I S N O T T H A T F A R . . STATISTICS SHOW THAT CONTENT FOR ONE IS IMPORTANT, AND MAKING IS SEAMLESSLY ACCESSIBLE BY MOBILE USERS SHOULD ALSO BE A PRIORITY. 8 3 % of mobile users say that a seamless experience across all devices is very important of mobile users say that a seamless experience across all devices is very important 9 1 % 7 2 % of digital AD spending shall be allotted to mobile marketing by 2019 in the US alone. REAL ESTATE LEADS PROSPECTOR www.realestateleadsprospector.com marketingland.com
  7. 7. U N D E R S T A N D I N G B E H A V I O R A N A L Y T I C S Projections from 2015 have predicted signs that mobile internet usage will not falter at all in the next 5 years. 15% 30% 45% 60% Other Devices Desktop/Laptop Mobile 0% Internet usage from 2008-2015 statistics Mobile at 51% Desktop/laptop has 41% Other devices 7% REAL ESTATE LEADS PROSPECTOR www.realestateleadsprospector.com smartinsights.com
  8. 8. U N D E R S T A N D I N G A P P S A N D B R O W S E R U S A G E Apps - when a user downloads an "APP" for quick website access (playstore, app store etc..) Browser - when a user opens google chrome, safari and other using their mobile phone to access a website. Apps 90% Browsers 10% 90% on mobile are spent on apps where 10% as a minority use browsers to search. REAL ESTATE LEADS PROSPECTOR www.realestateleadsprospector.com smartinsights.com
  9. 9. W H Y T A K E A D V A N T A G E N O W ? Despite the growth of media usage, advertisers are not at par with the trend. Majority of digital marketing industry budget is geared towards mobile. This only signifies that you should grab this advantage now! REAL ESTATE LEADS PROSPECTOR www.realestateleadsprospector.com
  10. 10. S I G N I F I C A N T V A L U E S I N T H E N E X T Y E A R S : 14B 28B 42B 56B 2015 2016 2017 2018 2019 70B 0B Mobile Ad spending (Billions $) 28.7 40.5 65.8 49.8 57.7 20% 40% 60% 80% 2015 2016 2017 2018 2019 0% Percentage of digital ad spending 49% 60.4% 66.6% 69.7% 72.2% REAL ESTATE LEADS PROSPECTOR www.realestateleadsprospector.com smartinsights.com
  11. 11. S E V E R A L K E Y P O I N T S T O P O N D E R B E F O R E Y O U D E C I D E T O H A V E Y O U R O W N A P P . 1. This is a no brainier for e commerce sites - online shopping is at its peak. 2. For Real Estate - mobile “app” sites for client database or mobile listing site. Develop an idea by creating a “Scope of Work”. Figure out a workflow and where the site leads to. 3. Consult a professional in building the app. 4. Ask for online developer referrals to build your own app 5. Do consider server quality - mobile apps should not crash at any point while users are scanning through it. Ask the developer. REAL ESTATE LEADS PROSPECTOR www.realestateleadsprospector.com
  12. 12. T A K E A W A Y S ! It is by assumption that if your buyer persona has internet they more likely have a smartphone. You can use apps that are directly related to your business, or you can create a supporting app that draws attention to your brand. Determine if it allows a customer to interact with your product or service in a more meaningful way than your website. Mobile applications require a lot of planning. Your options, design, and interface should be clean, effective, and look good. Spend more now and save in the future - take in mind that app development can be costly, although an expense that can be more rewarding in the near future. Better mobile app performance will help increase recommendations, hence your conversions. REAL ESTATE LEADS PROSPECTOR www.realestateleadsprospector.com
  13. 13. M O B I L E M A R K E T I N G I S N O T R O C K E T S C I E N C E . . . Y O U J U S T N E E D T O K N O W W H E R E T O S T A R T A N D W E C A N H E L P Y O U W I T H T H A T REAL ESTATE LEADS PROSPECTOR www.realestateleadsprospector.com
  14. 14. MOBILE MARKETING MODULES ARE ON ITS MERRY WAY... STAY CONNECTED! VISIT: WWW.REALESTATELEADSPROSPECTOR.COM Confused? When and where to start your mobile marketing campaign? Get in touch with us and we will provide the assistance you need. Email: Les@RealEstateLeadsProspector.com Direct line: 407 401 9225 REAL ESTATE LEADS PROSPECTOR www.realestateleadsprospector.com

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