Why Your 5-Year-Old is More Digital Than Most CMOs - Sean Miller, R/GA and John Militello, Google

The four biggest challenges Are also the ones they feel least prepared for Unpreparedness 1 2 3 1 Data explosion 2 Social media 4 3 Growth of channel and device choices Impact 4 Shifting consumer demographics Source: IBM CMO Study, 2011Proprietary & Confidential. © 2012 R/GA All rights reserved

Departments Offerings ACCOUNT / PRODUCTION Platforms / Applications Campaigns Digital Advertising Relationship Marketing INTERACTION DESIGN Web Sites E-commerce Systematic Design Data Visualization VISUAL DESIGN CONNECTIONS COPYWRITING TECHNOLOGY Brand Development Mobile ANALYTICS PLANNING Consulting Media Product Innovation Social Retail Live Events DIGITAL STUDIOProprietary & Confidential. © 2012 R/GA All rights reserved

KIDS ARE... THE LESSON collaborative love the ones you’re with fearless fuel curiosity tinkerers stop thinking, start doing unfiltered ask a kidProprietary & Confidential. © 2012 R/GA All rights reserved