People of Action Inspiration Lab Quick Chat

1. TIPS FOR ENHANCING YOUR
CLUB’S PUBLIC IMAGE
1

2. OUR BRAND
2
AWARENESS AND UNDERSTANDING

3. 91%
82%
63% 60%
53%
44%
31%
AWARENESS
Taiwan India Brazil Kenya USA Germany Japan
Source: Six Country Omnibus Research, Leger (May 2018)
Have you heard of an organization called Rotary?

4. AWARENESS OF ROTARY CLUBS
4
57%
41%
34%
31%
20% 19%
16%
India Brazil Taiwan USA Germany Kenya Japan

5. Public image (noun):
the perception or opinion
others have of you
Rotary’s public image isn’t
just what we think of
ourselves –
It’s what people
outside of Rotary
think of us
5

6. OUR BRAND PERCEPTION(S)

7. PEOPLE OF ACTION
MORE THAN AN
ADVERTISING CAMPAIGN
• Portrays Rotary members as
People of Action
• Narrows the gap between
awareness and understanding
• Relies on clubs to tell their stories
7

8. PEOPLE OF ACTION
8
Relies on members telling their stories
1.4 MILLION

9. People of Action framework
1. Focus on a local issue
or challenge
2. Work together to find a
solution and take
action
3. Tell the community of
the impact you’ve made
1
2
3

10. WAYS TO
PROMOTE ROTARY

11. EASY THINGS YOU
CAN DO TODAY
Visit the Brand Center
Update your digital and social
media presence
 Correct branding
 Your club in action
 Public participation opportunities
 Share content from RI
Show those outside of Rotary
that you are People of Action

12. Questions?
12
pr@rotary.org