1. ADVANCED
RESEARCH
Prepared by:
RIZA LEAH D.
SAMANIEGO

2. WHAT IS
RESEARCH?
•The systematic, rigorous
investigation of a situation or
problem in order to generate
new knowledge or validate
existing knowledge.

3. APPLIED
RESEARCH
 Applied Research – refers to scientific study and research
that seeks to solve practical problems. Applied research is
used to find solutions to everyday problems, cure illness,
and develop innovative technologies, rather than to acquire
knowledge for knowledge’s sake.
For example, applied researchers may investigate ways to:
 Improve agricultural crop production
 Treat or cure a specific disease.
 Improve the energy efficiency of homes, offices, or modes of
transportation.

4. BASIC RESEARCH
• Basic(aka fundamental of pure) research is driven by a scientist’s curiosity or
interest in a scientific question. The main motivation is to expand man’s
knowledge, not to create or invent something. There is no obvious commercial
value to the discoveries that result from basic research.
For example, basic science investigations probe for answers to questions such
as:
 How did the universe begin?
 What are protons, neutrons, and electronic composed of?
 How do slime molds reproduce?
 What is the genetic code of the fruit fly?

5. CORRELATIONAL
RESEARCH
• Correlational Research refers to the systematic
investigation or statistical study of relationships
among two or more variables, without necessarily
determining cause and effect.
• It seeks to establish a relation/ association/correlation
between two or more variables that do not readily
lend themselves to experimental manipulation.
For example:, to test the hypothesis “Listening to music
lowers blood pressure levels” there are two ways of
conducting research.
 Experimental – group samples and make one group
listen to music and then compare the BP levels.
 Survey – ask people how they feel? How often they
listen? And then compare.

6. ADVANTAGE &
DISADVANTAGE
CORRELATIONAL
RESEARCH
Advantage
• Can collect much information from many subjects at one
time.
• Can study a wide range of variables and interrelations.
• Study variables that are not easily produced in the
laboratory.
Disadvantages
• Correlation does not indicate causation(cause and effect).
• Problems with self- report method.

7. CORRELATIONAL RESEARCH
For example.
•finding the most frequent disease that
affects the children of a town. The
reader of the research will know what
to do to prevent that disease thus, more
people will live a healthy life.

8. DESCRIPTIVE
RESEARCH
 Descriptive Research refers to research that
provides and accurate portrayal of characteristics
of particular individual, situation, or group.
Descriptive research, is also known as statistical
research
 These studies are a means of discovering new
meaning, describing what exists, determining the
frequency with which something occurs, and
categorizing information.
 In short descriptive research deals with everything
that can be counted and studied, which has impact
of the lives of the people it deals with .

9. DESCRIPTIVE RESEARCH
For example:
•finding the most frequent disease that
affects the children of a town. The reader of
the research will know what to do to prevent
the disease thus, more people will live a
healthy life.

10. DESCRIPTIVE RESEARCH
Advantages
• The people individual studied are unaware so that they act naturally or as they usually do in
everyday situation.
• It is less expensive and time consuming than quantitative experiments.
• Collect a large amount of notes for detailed studying.
• At it is used to describe and not make any conclusions is to start the research with it.
Disadvantages
• Descriptive research requires more skills.
• Does not identify cause behind a phenomenon
• Response rate is low in this research
• Results of this research can change over the period of time.

11. Ethnographic Research
Ethnographic research refer to
the investigation of a culture
through on in-depth study of the
members of the culture; It
involves the systematic collection,
description, and analysis of data
for development of theories of
cultural development.
It studies people, ethnic groups
and other ethnic formations, their
ethno genesis, composition,
resettlement, social welfare
characteristics, as well as their
material and spiritual culture.

12. EXPERIMENTAL
RESEARCH
Experimental research is an objective, systematic,
controlled investigation for the purpose of predicting
and controlling phenomena and examining
probability and causality among selected variables.
Advantages
 Best establishes cause-and-effect relationships,
Disadvantages
 Artificiality
 Feasibility
 Unethical

13. EXPLORATORY
RESEARCH
Exploratory research is a type
of research conducted for a
problem that has not been
clearly defined.
Exploratory research helps
determine the best research
design, data collection
method and selection of

14. GROUNDED
THEORY
RESEARCH
Grounded Theory research is a
research approach designed to
discover what problems exist in a
given social environment and how
the persons involved handle them; It
involves formulation, testing, and
reformulation of propositions until a
theory is developed.

15. HISTORICA
L
RESEARCH
Historical
research is a
research
involving
analysis of
events that
occurred in the
remote or recent
past.

16. PHENOMENOLOG
ICAL RESEARCH
• Phenomenological research and
inductive, descriptive research
approach developed from
phenomenological philosophy; its
aim is to describe an experience
as it is actually lived by the
person.

17. QUALITATIVE
RESEARCH
Qualitative research is a research
dealing with phenomena that are
difficult or impossible to quantify
mathematically, such as beliefs,
meanings, attributes, and symbols.
 The Qualitative methods investigates
the why and how of decision making,
not just what, where and when.

18. QUANTITATIVE
RESEARCH
Quantitative research refers to a systematic
empirical investigation of any phenomena via
statistical, mathematical or computational
techniques. The objective of quantitative research is
to develop and employ mathematical models,
theories and/or hypothesis pertaining to phenomena.

19. Thank you!