2. 3
Refine analysis objective
What you’re going to learn
2
1
Build dashboards that answer your questions
Interpret reports to enable a specific action
5. • Move from “I want more good customers” to “I will adjust
my marketing budgets based on the historical performance
of my acquisitional channels”
• Collaborative dashboard creation
• Interpretation often leads to more focused questions
Analysis Recap
6. • Coupons: Should discounted orders be counted differently?
• AOV: Should $100 orders be counted differently than $50 orders?
• Seasonality: How is your business impacted by holidays or
different seasons?
• Order type: Should individual orders be treated differently from
recurring revenue?
Additional Considerations
7. Data Analysis Services acts as your analyst team to review your goals, design
analyses, interpret results,and ultimatelyanswer your business questions.
Our clients use Data Analysis Services for help with:
• Managing current inventoryon-hand and inventory turnover
• Identifyingthe best method to join disparate data sources
• Determiningwhich products to recommendto customers to increase average
order values
Data Analysis Services
