The document is a webinar presentation on acquiring and retaining high-value ecommerce customers. It discusses benchmarks for key metrics like customer acquisition, retention, average order value, and lifetime value. It provides best practices for improving performance in each area, such as nurturing abandoned carts, subscription options, and personalizing the customer experience. The presentation emphasizes focusing on customer lifetime value over quantity and identifying high-value customers to improve overall business performance.
Predictive Analysis for Loan Default Presentation : Data Analysis Project PPT
Using Benchmark Data to Improve Performance
1. +
Using Benchmark Data to
Improve Performance
Webinar Series: Acquiring & Retaining High Value Ecommerce Customers
Anita Andrews, RJMetrics + Morgan Jacobson, HubSpot
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The Caveats
• These numbers will look different based on industry, what
you sell, etc.
• Use these numbers to guide the way you think about your
business strategy, not as a final ruler on your business
success
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Best Practices for Acquiring More Customers
• Conversion Opportunities Before the Checkout
• Segment and Personalize Your Interactions
• Nurture Abandoned Carts
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What Kinds of Content?
• Newsletters
• Blog Subscriptions
• How it Works
• Beginners Guides
• Buying Guides
• Style Guides
• Recipe Guides
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Strategies to Increase Average Order Value
• Onsite Personalization and Segmentation
• Product Page Recommendations
• Upsell and Cross Sell
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Buyer Personas to Shape Your Strategy
• Demographic and behavioral information
• What types of content or experiences attract them
• What types of messaging and channels influence their
behaviors
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Ways to Identify High Value Customers
• Amount of Revenue
• Order Frequency (Monthly, Yearly)
• Product Categories
• Email and Social Media Engagement
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Perks and Promotions
• Early Access to Products and Sales
• Exclusive First Looks
• Free shipping Over a Certain Value
• Free Samples or Gifts
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Loyalty and Rewards Programs
• All of these perks can be part of loyalty and reward
programs
• Later in the series we’ll go in deeper depth into how you
can prompt loyalty through a program
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Making the Most of Holiday Shoppers
• Upsell and Cross Sell
• Post-Holiday Promotions
• Nurturing Campaigns
• Targeted Re-engagement Campaigns
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How to Join the Top-Performers
1 Product/Market Fit Plays a Big Role
2 Pay Attention to Your Metrics
3 Optimize for Customer Lifetime Value
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How to Market Like a Top-Performer
1 Get to Know Your Prospective Customers
2 Build Relationships With Them
3 Engage With Them on a Personal Level
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We have a dedicated team of Inbound Marketing Specialists
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If you are interested in a personalized assessment, let us
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