Tradgett

1. identifying your affiliates
- thinking outside the box…
Chris Tradgett
Publisher Discovery
Affiliate Management Days
San Francisco - May 2017
@tradgettAffiliateManagementDays 2017

2. who am I?
@tradgettAffiliateManagementDays 2017

3. what we’ll cover
• What’s going on?
• How’s affiliate changing?
• Different Sectors
• Web Hosting
• Plus Size Fashion
• Surveys
• ?
@tradgettAffiliateManagementDays 2017

4. types of affiliate
• PPC
• Rebate
• Email
@tradgett
The old school…
• Coupon
• Rebate
• Email/
Leadgen
• Search
• Blogger
• Influencer
• Social
AffiliateManagementDays 2017

5. is affiliate growth over?
@tradgett
Where are the new affiliates?Where are the new affiliates?
AffiliateManagementDays 2017

6. what’s going on?
“2017 is going to see substantial growth in non-
traditional content affiliate relationships…
merchants who commit to identifying these
partners and providing them with the tools they
need will prosper in 2017”
“…brands are expanding their definition of what
an affiliate can be to include small and medium
business development opportunities and
influencers in the channel”
“influencer marketing will be a big player this
year… stronger and more numerous
relationships between content creators and
merchants”
@tradgettAffiliateManagementDays 2017

7. affiliate balance
@tradgettAffiliateManagementDays 2017
Source: Silverbean 2017
“…content affiliate
contribution to ATG
Tickets’ sales
rose from 6% up to
37% within one single
quarter”

8. silos are breaking down
@tradgett
Affiliates Bloggers Social Content influencers Search PR
AffiliateManagementDays 2017

9. silos are breaking down
@tradgettAffiliateManagementDays 2017
“5 years ago, I would not have affiliate links on my sites,
though with changes in the market, affiliate links now form a
significant %age of revenue”
Marie Denee, CurvyFashionista.com

10. outside
the box?
@tradgettAffiliateManagementDays 2017

11. where do you find new affiliates?
@tradgettAffiliateManagementDays 2017

12. where do you find new affiliates?
@tradgettAffiliateManagementDays 2017

13. your network provider
@tradgettAffiliateManagementDays 2017

14. your network provider
@tradgettAffiliateManagementDays 2017

15. your network provider
@tradgettAffiliateManagementDays 2017

16. Web
Hosting
@tradgettAffiliateManagementDays 2017

17. discovery tools
AffiliateManagementDays 2017 @tradgett

18. Title
@tradgettAffiliateManagementDays 2017

19. referrals
@tradgettAffiliateManagementDays 2017

20. keyword analysis
@tradgettAffiliateManagementDays 2017

21. keyword analysis
@tradgettAffiliateManagementDays 2017

22. hosting ‘authors’
@tradgettAffiliateManagementDays 2017

23. sector discovery
@tradgettAffiliateManagementDays 2017

24. competitor program analysis
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25. competitor program analysis
@tradgett
Merchant Network ID Websites
Easyspace CJ Affiliate - 160
UK2 CJ Affiliate - 58
1&1 UK CJ Affiliate - 848
1&1 UK Affilinet 3759 112
Godaddy Awin 6574 139
Total sites in analysis 1,253
AffiliateManagementDays 2017

26. Plus Size
Fashion
@tradgettAffiliateManagementDays 2017

27. keyword analysis
@tradgettAffiliateManagementDays 2017

28. keyword analysis
@tradgettAffiliateManagementDays 2017

29. bloggers & influencers
@tradgettAffiliateManagementDays 2017

30. bloggers & influencers
@tradgettAffiliateManagementDays 2017

31. bloggers & influencers
@tradgettAffiliateManagementDays 2017

32. bloggers & influencers
@tradgettAffiliateManagementDays 2017

33. Title
@tradgettAffiliateManagementDays 2017
Surveys

34. surveys and leadgen
Takeaways…
@tradgettAffiliateManagementDays 2017

35. surveys and leadgen
@tradgettAffiliateManagementDays 2017

36. surveys analysis
@tradgettAffiliateManagementDays 2017

37. competitors & sectors
@tradgettAffiliateManagementDays 2017

38. competitors & sectors
@tradgettAffiliateManagementDays 2017
Domain Influence Intersection SaS Panelplace
Escalate
OneOpinion Thinkaction CJ iPoll
CJ
Survey4profit CJ Swagbucks
aproverbswife.com 5.1 3 1 1 1
planetgoldilocks.com 4.7 3 1 1 1
ymlp.com 7.6 2 1 1
isjustfree.com 6.7 2 1 1
ratracerebellion.com 6.4 2 1 1
shuckabuck.com 6.2 2 1 1
afunzone.com 5.9 2 1 1
workersonboard.com 5.9 2 1 1
stay-a-stay-at-home-mom.com 5.9 2 1 1
freestuffpage.com 5.7 2 1 1
lacetoleather.com 5.6 2 1 1
pixiedustsavings.com 5.6 2 1 1
kcbluesjukehouse.com 5.5 2 1 1
easyextramoneyonline.com 5.5 2 1 1
howtoearnmoneyonlinewithoutanyinvestment.com 5.3 2 1 1
allfreespot.com 5.2 2 1 1
workathomechoices.com 5.1 2 1 1
pennyroll.com 5.0 2 1 1
workersonboardworldwide.org 4.9 2 1 1
supergirlsavings.com 4.8 2 1 1
workathomeonline.org 4.8 2 1 1
moneytakingsurveys.org 4.7 2 1 1
all-freebie.com 4.7 2 1 1
earnmoneyat.com 4.3 2 1 1
businessnavigator.net 4.3 2 1 1
getpaidsurveysonline.com 4.2 2 1 1

39. summary
@tradgettAffiliateManagementDays 2017

40. summary
So…
• Make sure you’re getting the most from
your affiliate network
• Tools help analyze your competitors’
publisher partnerships to identify gaps
• Use affiliates to backfill weaker keywords
in SEO
• Expand your view beyond the ‘old school’
affiliate – the silos are disappearing
@tradgettAffiliateManagementDays 2017

41. @tradgettAffiliateManagementDays 2017
Questions
?