1. What do Shoppers Say? The Impact of Fuel Prices on Shopper Behaviour March 2011 The Pyramid 31 Queen Elizabeth Street London SE1 2LP info@roiteam.co.uk www.roiteam.co.uk

2. Cost of Fuel : Impact on shopping behaviour 4 out of 10 shoppers intend to limit use of their cars for shopping as a result of the high cost of fuel. Of these shoppers almost one half intend to reduce the number of shopping trips that they make. 2 2 Q2. How does the cost of fuel affect your shopping habits? Base: 406

3. Means of Transport : Impact of fuel prices Of shoppers who prefer to use their car for shopping (more than half of our sample) almost one quarter intend to reduce the number of shopping trips they make. 3 3 Q1. How does the cost of fuel affect your shopping habits? Base: 406

4. Means of Transport : Impact of fuel prices In this study shoppers in the North were far more likely to use their car for shopping trips (3/4 of trips) than southern shoppers (1/2 of trips). Worryingly one third of Northern shoppers are intending to limit their car use for shopping. 4 4 Q2. How did you travel here today? Base: 406

5. Age : Impact of fuel prices Shoppers over 45 are almost a third more likely than younger shoppers to reduce their number of shopping trips because of high fuel prices. Amongst younger (under 45) shoppers, one in 10 is planning to go to out-of-town centres less 5 5 Q1. How does the cost of fuel affect your shopping habits? Base: 406

6. ACORN Category Our Interview sample of Mall shoppers is light on ‘Wealthy Achievers’ but over-represents the more challenged ‘Moderate Means’ categories 6 6 Base: 302

7. ACORN Category High-spending young career professionals are most likely to plan to cut back on their shopping trips as a result of high fuel prices, with more than one third of them planning to do this; one in 5 of the wealthiest shoppers (‘Wealthy Achievers’) are also planning to cut back 7 7 Base: 302

8. 8 What do Shoppers Say? is an ROI Team initiative published monthly in co-operation with Shopping Centre Magazine. Each month market research specialists ROI Team will be questioning shoppers in different locations up and down the country about issues of the day. http://www.shopping-centre.co.uk/